No Fluff MSP Marketing

Referrals are incredible. They are the warmest leads and oftentimes ideal clients.

However, all referrals are not the same.

Client referrals can rarely be attributed to marketing. You're keeping your clients happy and they are rewarding you.

Referrals from friends, partners, and others in the community can almost be solely attributed to marketing....

That might sound crazy, but tune in and we'll share exactly why that's the case!

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You have to be found when someone is searching for what you do. Sounds obvious but most MSPs do not put enough effort here.

In this episode, we break down some actionable advice to be found in your area and surrounding areas.

"All roads lead to the website" has been my go to for many years. It looks great, it converts well, it tags them so we can remarket to them... Good things happen when we get more buyers to our website.

THAT is why this episode is so important.

At this point, a lot of listeners are locked out of our Ranger/Leader memberships. We launched Scout Plus specifically for people locked out that still want excellent content. Check it out at: msp-camp.com

Also, tools discussed in this episode:

1. Rankmath (one of our favorite on page SEO tools)

2. SEMRUSH - This tool is awesome and helps us identify what keywords we should be going after

Your current client base is your hottest market. Account Management is one of the most important marketing and sales tools you have at your disposal.

With the right process, technology, and people, Account Management will help you retain customers, make them happy to buy more services from you, and send you more business through referrals.

If you haven't heard our original Account Management episode with the Account Manager at Alltek Services, please check that out as well!

Hugo Cabello is a partner of Alltek Services and a good friend. His deep understanding of the FTC Safeguards paired with his marketing and sales background made him a perfect fit for this conversation.

The FTC Safeguards are a good marketing opportunity. Sure, it has some HIPAA vibes, but we're already seeing dealerships and Financial firms caring about this legislation and investing accordingly.

If you need help with this, feel free to reach out to Hugo directly at: [email protected]

If you want to support this podcast, get great content for your MSP, and join our growing community, check out MSP Camp!

We have a love hate relationship with stock photos. In this episode, Steven discussed why stock photos are usually a hinderance and how you can make them awesome again!

A simple but true episode today. We'll discuss the importance of delegation and time management. As well as provide actionable examples of how this has changed our business and career!

In this episode, we review what to look for in a marketing coordinator, KPIs, and how to set them up for success at your MSP!

If you're going through the process of hiring a marketing coordinator, check out our free guide on hiring a marketing coordinator at: https://msp-camp.com/free-guides/

There was a great discussion on the MSP Camp Facebook page about hiring the right sales person and ensuring their success.

It's not an easy thing to do. That's a fact.

It's hard finding someone that will actually be successful in the role. On this episode, we review our early failures and what we believed help us find success in this space!

Curtis and I have been friends since day one in our new roles. Without his assistance over the years, I don't think I would have succeeded.

George has a big personality. He also is a self taught marketer that has grown his companies significantly.

In this episode, he sheds light into how we got started with MSP, some of his unusual but effective marketing strategies, and some great tips to help MSPs get more out of their marketing.

I hope you enjoy this conversation and I hope it helps in your own journey to grow your business!

We can't thank you enough for listening to the podcast!

I hope you would give us a few minutes to review what we've accomplished so far at MSP Camp and our roadmap for the rest of the year :)

Visit MSP Camp at: msp-camp.com