No Fluff MSP Marketing

Steven's first solo podcast!

In this episode, Steve outlines additional recommendations to transform your website from a boring set of static pages, to a lead machine.

Check it out and give Steven some love if you liked it :)

In this episode, we discuss upcoming Server 2012 End-of-Life with a returning guest, Jeanne DeWitt and her partner David Hood. They are both really good friends of mine and a wealth of knowledge.

This deadline is coming up quickly and is a great opportunity to get our clients in a much better spot, as well as increase our MRR as MSPs.

We discuss preparation, communication to clients and prospects, and strategies to make this transition easier. Check it out!

In addition, Cloud Services for MSPs just posted their Server 2012 EOL campaign on their site for free. Go sign up for their free academy and use this content to sell more: https://www.cloudservicesformsps.com/

Ben Smith is the founder of ClubIT which is an Australia based MSP. He's had some tremendous results from his value based pricing approach with his clients.

This phrase is spoke about a lot in our industry so it's great to hear from an MSP that successfully implemented this approach.

He provides specific examples and the process he took to increased his revenue significantly within his current client base.

Really enjoyed this conversation with Ben! I hope you find it helpful too.

There's a lot of bad advice when it comes to selling in the MSP industry. I've never done the hard sale or scare tactics BS that are often recommended by sales vendors in the MSP space and we've scaled very fast without it.

I've been on the search for a Sales equivalent to my marketing style and I think Brian is that guy.

His approach to sales lines up very well with how I conduct my own sales process and he provides solid advice throughout the podcast.

If you want to feel good about your sales process and close more of the deals that you do get as you start marketing more, give this episode a listen!

The M&A market for MSPs is hot. Whether you're looking to buy or sell, there is ample opportunity. However, it can be a very confusing proposition.

Hartland really knows his stuff on this topic. I thoroughly enjoyed this conversation and learned a lot.

If this is something you have been thinking about, give this episode a listen. It'll be worth your time!

Every MSP seems do to social media. They're posting often, they're staying consistent, they're trying to build their audience..... but their content sucks!

Social media is not a place to sell your services. It's a place to engage clients, the community, and your prospects. You don't do that with a bunch of boring stock photos or blogs to other websites, yet that's how the VAST majority of most MSPs social media strategy.

In this episode, Maddie and Taher take a deep dive into all things social media marketing.

You don't want to miss this one!

If you've never heard of Nigel Moore or The Tech Tribe, you're missing out. Nigel grew an MSP before successfully exiting and starting The Tech Tribe. The Tech Tribe now has 4,000+ active members and is an incredible resource for MSPs around the globe.

I've always looked up to Nigel and what he's built and many key pieces of MSP Camp were built with influence from The Tech Tribe.

Nigel wrote the book on packaging and pricing MSP services. It's an incredible and short read that provides a comprehensive answer to the questions I get often around packaging and pricing.

In this episode, we dive deep into topics such as structured packages, termed agreements, gross margins, and recommendations for MSPs at multiple maturity levels.

He also shares some incredible marketing feedback on the last portion of the show, so stick around!

Bob started his MSP journey with a Co-Managed client. This experience helped him refine his Co-Managed offering and he was gracious enough to share some key considerations when marketing to Co-Managed prospects. He also shares insight into ongoing management of these accounts.

I hope you find this as helpful as I did. Thanks for jumping on Bob!

If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit: msp-camp.com

This happens to all of us and we'll happen even more as you start getting additional leads outside of referrals.

In this episode, we lay out how to reengage MSP prospects that went dark on you...

I have personally failed at this for YEARS, but have found recent success and wanted to share what we're doing differently to cultivate strong referral partners!