No Fluff MSP Marketing

In this episode, we start off with some technical aspects of website management. This part can be a little dense, but it is important to know many of these whether you're doing your own website or not. 

Next up, we dive into some specific recommendations based on what has worked at our MSP and what could have the highest impact on your website.  

It's a long one, but worth it if you're looking to improve your website and actually start getting leads through your site!

Support the podcast and your MSP by signing up as a Ranger or Leader member :)

There is no silver bullet in marketing or getting more referrals. In this episode we cover how we stimulate referrals within our client base. Nothign fancy, just some ideas that can help you get more referrals to grow your MSP! 

Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

It's nice to hear how businesses are using Telemarketing to grow their business, but it's also beneficial to hear from those actually doing the work!

James cold called me a few months ago and his pitch was great.

James shares some excellent advice from the perspective of the caller!

Check out our new telemarketing management guide on the guide section from our partners at Contact Science

Due to popular demand, we brought on the founder of Contact Science to discuss Telemarketing/Cold Calling for MSPs. He's been doing this for 20 years and shares excellent advice to all MSPs that currently have a caller and those looking to add one to their marketing strategy!

We also discuss our official partnership with Contact Science. MSP Camp provides the scripts we use at our MSP, but Contact Science are true experts in this realm so we recommend our members and listeners reach out to them for additional guidance on the topic. They have been instrumental to our success using telemarketing!

There are two primary activities MSPs think they should do when they start marketing their business. They believe they should be cold calling and advertising right away. 

While this may pay off in the short run, it is a detriment to your long term growth. You need to learn to think like a marketer and growing organically before you spend money on either of these.

In this episode we cover whether you should be advertising, when you should start advertising, and mistakes to avoid when you do!

We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

If you've listened to more than a few episodes, you already know we're HUGE advocates of having a dedicated marketing person at your MSP. In this episode we outline HOW to go about doing this.

We also interview Steven and Maddie who started as interns here to get their insight into what they were looking for in a position and expectations. I really lucked out with these two! Not only are they awesome, they're actually great at being on a podcast!

Check out our Free Guide on msp-camp.com for a concise overview of how and why to hire a marketing intern.

Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

Rob Rae may be one of the most famous individuals in the channel. Despite that, he is exceedingly humble and down to Earth. 

I met Rob the first few months working at Alltek Services, when I was as green as it gets. Seeing what this dude did made me want to think bigger and aim higher!

I caught Rob during his hiatus so I took full advantage. We had a wonderful conversation around finding a differentiator, marketing, and sales that should be applicable to anyone listening.

I hope you enjoy the conversation and we appreciate you listening to the podcast!

Adam is an entrepreneur and marketing expert. He's never studied either in any formal way, he just gets it. In this episode, we go over the history of his businesses, his successes, failures, and what makes him stand out from the dozens of other gyms near him. He is almost always at full capacity at his gyms. That's hard to do when you're charging a premium rate in a crowded space!

While he may not run or market an MSP, the lessons in this episode can teach us all a thing or two about the psychology of growing your business and thinking outside the box!

This one starts a little slow but the conversation really picks up about 1/3 the way in so make sure you stick around!

We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

I tell this story a lot because it taught me a lot

Creating true differentiators is difficult but absolutely required. In this podcast, I go over our exact differentiators and ideas for additional differentiators to give you some ideas on how to develop your own!

We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!

Special Guest Blackpoint

In this episode we speak with Justin at Blackpoint. We currently use Blackpoint at Alltek Services. This podcast isn't designed to sell you on Blackpoint, it's to communicate WHY every MSP should have an Managed Detection and Response offering and how to market and sell it to your clients and prospects.

While discussing cybersecurity can be a challenge at times, MDR seems to hit home with prospects. Positioning it correctly is a must!

We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!