In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen.

Content - The King

Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cybersecurity." One is above their heads, the other gives them value right away.

Creating great content is so important. It will make you stand out and be a resource to your prospects.

Distribution - The Queen

You have an amazing piece of content you just created. Great! Now what do you do with it?

Great content alone is like building a cathedral in a dessert. You have to be able to effectively distribute that content. If you get both of these pieces down, you'll have no problem gaining new clients.

Check out our free guides on this topic and others at: msp-camp.com

In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen. 

Content - The King

Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cybersecurity." One is above their heads, the other gives them value right away. 

Creating great content is so important. It will make you stand out and be a resource to your prospects. 

Distribution - The Queen

You have an amazing piece of content you just created. Great! Now what do you do with it?

Great content alone is like building a cathedral in a dessert. You have to be able to effectively distribute that content. If you get both of these pieces down, you'll have no problem gaining new clients. 

Check out our free guides on this topic and others at: msp-camp.com

I guarantee you've fallen into at least one of the 5 mistakes MSPs make in their marketing.

No fluff remember? These are all mistakes you must avoid when starting or improving the marketing at your MSP!

News flash, getting leads for an MSP is difficult! Gurus can talk about building "$XXXXX revenue in 90 days!" but it's not that easy. Trust me. 7 years and millions of ARR later, I still get anxious when a week or two goes by without a new lead. 

So, Remarketing is a MUST! Remarketing is simple. Someone visits your website within a set geographic range, now you can target them on other platforms such as Google Display Ads, YouTube videos, Facebook/Instagram, LinkedIn and others. 

Staying in front of your prospects with unique content over a longer period of time improves conversion rates and drives more leads to your MSP.

In this episode, we discuss how to effectively use remarketing at your MSP.

Check out our free guides on this topic and others at: msp-camp.com

First of all, don't even worry if no one shows up to your webinar at first. Like everything, consistency pays off. Plus, you'll get lots of great content for social media and your website.

Very few MSPs run webinars. I'm not exactly sure why. They bring in new business and builds satisfaction within your client base. 

In this episode, we break down exactly how to host webinars for your clients and prospects and how to get people to actually show up.

Check out our free guides on this topic and others at: msp-camp.com

Why Quarterly Marketing Campaigns work

"When you're trying to communicate EVERYTHING, you're communicating NOTHING" 

We discovered a long time ago that you have to market the least common denominator. What is a specific service you can market for an entire quarter? That will be much more effective than trying to market your whole stack all year long. 

Quarterly campaigns keep the discussion to one service or industry at a time and will make your marketing more memorable and lead to more opportunities. 

Check out our free guides on this topic and others at: msp-camp.com 

Get a Peer Group Yesterday

Short and sweet - get a peer group! We'll discuss how to find a peer group and the value it brings your MSP. 

Video Content For The Win

When I first started at my MSP I knew nothing about MSPs and nothing about Marketing. One thing I believed in from day one was the power of video.

We have consistently used video which has significantly increased our reach and lead count over the years.

Most people are afraid of video. They have paralysis by analysis and never do it. Don't be a perfectionist. 

Put together a script around something you think your target market would find interesting, whip out your smart phone, and get filming!

Check out our free guides on this topic and others at: msp-camp.com

Lets Talk Telemarketing Part 2

In this 2 part series, we'll be breaking down how to effectively use telemarketing in your MSP marketing efforts.

Topics include:

1. Building a list

2. Vertical targeting

3. How to develop scripts and what should they include?

4. Hiring a telemarketer

5. Expected results

Obligatory and much more!

Let's Talk Telemarketing Part 1

In this 2 part series, we'll be breaking down how to effectively use telemarketing in your MSP marketing efforts. 

Topics include:

1. Building a list

2. Vertical targeting

3. How to develop scripts and what should they include?

4. Hiring a telemarketer

5. Expected results 

Obligatory and much more!