No Fluff MSP Marketing

Why Quarterly Marketing Campaigns work

"When you're trying to communicate EVERYTHING, you're communicating NOTHING" 

We discovered a long time ago that you have to market the least common denominator. What is a specific service you can market for an entire quarter? That will be much more effective than trying to market your whole stack all year long. 

Quarterly campaigns keep the discussion to one service or industry at a time and will make your marketing more memorable and lead to more opportunities. 

Check out our free guides on this topic and others at: msp-camp.com 

Get a Peer Group Yesterday

Short and sweet - get a peer group! We'll discuss how to find a peer group and the value it brings your MSP. 

Video Content For The Win

When I first started at my MSP I knew nothing about MSPs and nothing about Marketing. One thing I believed in from day one was the power of video.

We have consistently used video which has significantly increased our reach and lead count over the years.

Most people are afraid of video. They have paralysis by analysis and never do it. Don't be a perfectionist. 

Put together a script around something you think your target market would find interesting, whip out your smart phone, and get filming!

Check out our free guides on this topic and others at: msp-camp.com

Lets Talk Telemarketing Part 2

In this 2 part series, we'll be breaking down how to effectively use telemarketing in your MSP marketing efforts.

Topics include:

1. Building a list

2. Vertical targeting

3. How to develop scripts and what should they include?

4. Hiring a telemarketer

5. Expected results

Obligatory and much more!

Let's Talk Telemarketing Part 1

In this 2 part series, we'll be breaking down how to effectively use telemarketing in your MSP marketing efforts. 

Topics include:

1. Building a list

2. Vertical targeting

3. How to develop scripts and what should they include?

4. Hiring a telemarketer

5. Expected results 

Obligatory and much more!

We all hate getting cold emails. Someone scraped our email off LinkedIn and is trying to sell us something we're not interested in. The vast majority of cold emailing fails miserably. 

As much as I hate it, it can work in the MSP space and we consistently use it. 

Taking a long term, education based approach has a healthy open and click rate with almost no spam reporting. Like everything with marketing, it takes time, but does pay off if you do it right. 

In this episode we'll go over specific email strategies you can use in your MSP to educate and engage your target market.

Stop Outsourcing Your Marketing

MSP's often opt for NO marketing or outsourced marketing. We tried the outsourced approached and so has every MSP in our peer group. Big shocker - it doesn't work. I can't even blame the marketing agency either. They are given almost no direction and expected to deliver leads. So, they go with what they're good at: Consistently posting generic social media content, cold email blasting, and haphazardly offering other services like Public Relations and attempts at telemarketing or PPC.

In this episode, we dive into WHY outsourcing all of your marketing doesn't work in the MSP space and actionable advice to identify what roles to bring in house, when to do it, and HOW to do it. As well as recommendations on some specific marketing roles you can outsource once you've built a marketing foundation at your MSP.

No one wants to attend your Data backup event...

It's amazing I even have to say this. No one wants to come to your boring backup event.

It’s blunt, but very true. For a successful MSP event, there has to be a unique central idea or one hell of a giveaway to get clients through the door.

However, there’s a massive upside: a memorable in-person event will keep your MSP top of mind.

So many MSPs continue to hold boring and generic in-person events; listen to this episode to find out exactly what you should do if you want people to actually attend.

Why aren't MSPs using MDF?

We spend thousands of dollars, in some cases tens of thousands of dollars, with our vendors. We've shown them we can grow our revenue consistently. Why wouldn't they want to invest to improve this relationship and revenue?

Most vendors will provide MDF if you ask for it!

Check out this episode for a deep dive into the MDF process and how your MSP can immediately start taking advantage of these funds.

Your customers don't hate you. Get more reviews.

Social proof is the SINGLE GREATEST selling tool we have. Yet we all suck at it.

I preach this to every MSP I talk to, yet.. crickets.

Just because your client was angry that one time, doesn't mean they won't leave you a 5-star review. We're in technology. I doubt you have a single client that hasn't had at least one frustrating experience. Don't let that hinder you from asking for a review!

Google reviews, social media reviews, Indeed reviews, UpCity reviews; check out this episode for the best ways to ask for reviews and build your credibility.