We all hate getting cold emails. Someone scraped our email off LinkedIn and is trying to sell us something we're not interested in. The vast majority of cold emailing fails miserably. 

As much as I hate it, it can work in the MSP space and we consistently use it. 

Taking a long term, education based approach has a healthy open and click rate with almost no spam reporting. Like everything with marketing, it takes time, but does pay off if you do it right. 

In this episode we'll go over specific email strategies you can use in your MSP to educate and engage your target market.