No Fluff MSP Marketing

Every single prospect over 20 seats this year has asked me about reporting... That used to NEVER happen!

It's important that we consistently listen to the market and adapt. For years we thought "no one even looks at these reports."

Yes, because the 20 page reports of the past sucked. We didn't look at them, the client didn't look at them, they were useless. 

In this episode, we sit down with the VP of Channel at ScalePad/Lifecycle Manager to discuss effective reporting you should be providing to your clients.

We've used their product for years and it was a MAJOR player in easily replacing 1,000+ Windows 7 computers a few years ago. Don't miss this episode.

Check out ScalePad, I highly recommend them: https://www.scalepad.com/

MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!

The title says it all. We published a price calculator right on the website. 

In this episode we explain WHY we did it, results of the effort, and some guidance on why this may or may not fit your business model. 

MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!

We've been building MSP Camp for months and very excited to officially launch!

MSP Camp provides the marketing campaigns we've run to consistently grow our MSP. In addition to the content of the campaigns, we include Marketing Guides to learn and execute on your marketing, Video library that you can brand for your own MSP, a store to request custom marketing material, and the Marketing and Sales sheets we use to impress our prospects and customers. 

This site is only going to get better. We're adding new high quality content every single week.

If you've enjoyed the podcast and willing to support us in building this, we would be forever grateful!

All memberships start with a 2-day free trial so you can "Try before you buy"

Check us out and visit the Memberships tab to check out our options: msp-camp.com

Microsoft seems to be getting some bad publicity lately in the MSP community. Whatever your feelings on Microsoft, it can be an amazing tool for prospecting and selling. 

The Business Premium license has been a differentiator in our market. We've really learned the ins and outs of M365 and use it to our advantage. 

Here's the kicker though, if our team learned a ton about M365 Business Premium but our marketing/sales teams did not put the effort in to learn it, do you think it would be a differentiator?

I hear MSPs say they don't want their sales people to be "technical" or "They don't need to know that." I personally believe the Marketing/Sales teams should be trained in detail about all new services/offerings and should be pitching new ones themselves. THAT'S how you become a marketing/sales organization that happens to provide technology.

MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!

Having great content means nothing if you're not using it!

Yes, distributing it (as covered in a previous podcast) is important for prospecting, but don't drop the ball when you have a prospect interested in your service.

We use content religiously to educate, engage, and move prospects down the funnel to make a buying decision.

I never follow up with, "Just checking in." I provide value with the content I have that answers specific questions or pain points they discussed with me during the sales process.

There are tons of ways to use your content to prospect and SELL.

MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!

In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen.

Content - The King

Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cybersecurity." One is above their heads, the other gives them value right away.

Creating great content is so important. It will make you stand out and be a resource to your prospects.

Distribution - The Queen

You have an amazing piece of content you just created. Great! Now what do you do with it?

Great content alone is like building a cathedral in a dessert. You have to be able to effectively distribute that content. If you get both of these pieces down, you'll have no problem gaining new clients.

Check out our free guides on this topic and others at: msp-camp.com

In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen. 

Content - The King

Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cybersecurity." One is above their heads, the other gives them value right away. 

Creating great content is so important. It will make you stand out and be a resource to your prospects. 

Distribution - The Queen

You have an amazing piece of content you just created. Great! Now what do you do with it?

Great content alone is like building a cathedral in a dessert. You have to be able to effectively distribute that content. If you get both of these pieces down, you'll have no problem gaining new clients. 

Check out our free guides on this topic and others at: msp-camp.com

I guarantee you've fallen into at least one of the 5 mistakes MSPs make in their marketing.

No fluff remember? These are all mistakes you must avoid when starting or improving the marketing at your MSP!

News flash, getting leads for an MSP is difficult! Gurus can talk about building "$XXXXX revenue in 90 days!" but it's not that easy. Trust me. 7 years and millions of ARR later, I still get anxious when a week or two goes by without a new lead. 

So, Remarketing is a MUST! Remarketing is simple. Someone visits your website within a set geographic range, now you can target them on other platforms such as Google Display Ads, YouTube videos, Facebook/Instagram, LinkedIn and others. 

Staying in front of your prospects with unique content over a longer period of time improves conversion rates and drives more leads to your MSP.

In this episode, we discuss how to effectively use remarketing at your MSP.

Check out our free guides on this topic and others at: msp-camp.com

First of all, don't even worry if no one shows up to your webinar at first. Like everything, consistency pays off. Plus, you'll get lots of great content for social media and your website.

Very few MSPs run webinars. I'm not exactly sure why. They bring in new business and builds satisfaction within your client base. 

In this episode, we break down exactly how to host webinars for your clients and prospects and how to get people to actually show up.

Check out our free guides on this topic and others at: msp-camp.com