No Fluff MSP Marketing

I'll spare you on any networking puns.

When we started this I genuinely never thought I would leave Alltek. However, in this episode we outline why we're making the move and how it's going to benefit listeners and members.

We bring Maddie back on for this episode to provide tips to marketing coordinators in the MSP space.

It can be a tough position with high expectations and not a lot of guidance. We're looking to change that.

Our goal is to get you going further faster with the actionable tips and advice to help you find success in your role!

If you want to complete the challenge this week, make sure to check out the free guides on msp-camp.com.

There's no SEO value in autoposting blogs to your website. Depending on what service you use, it can also confuse search engines making it harder for you to rank the custom content your prospects might have found.

You do not get penalized for posting duplicate content on your website, but it does have some negative effects we cover.

Short tip today but this one is so important it deserves its own episode!

For years I avoided direct mail. My budget was tiny and I never thought it would provide an ROI. Who cares about postcards?

After I sent out two campaigns in one year and they both led to leads... I started to rethink to power of direct mail.

We're now huge advocates of adding this into the marketing mix and are personally running a 14 month campaign to prospects in our local market.

In this episode, Steven and I review effective content and strategies to use to get the most out of mailers!

If you've been thinking about adding direct mail to your MSP marketing, check out msp-camp.com!

I got an email from Mike a few weeks and instantly fell in love with his brand.

They have gone all in on the super hero theme and it's incredible.

They didn't do it half-way, they went ALL IN!

Highly recommend giving this one a listen. We discuss differentiators, owning your brand, and the highest return marketing they've seen at their MSP!

Will has been on an acquisition crusade over the last 4 years and is now the head of a 120+ employee MSP called IT Voice.

What originally started as a conversation about how he built his LinkedIn "personal brand" morphed into an engaging and interesting conversation around growth, leadership, marketing and his content process.

Highly recommend checking this one out and adding Will on LinkedIn. He understands content and he's quite the impressive dude!

I was at TechCon Unplugged last month (an incredible event BTW). I've seen Marnie on LinkedIn and always loved her content.

She got on stage at that event and started presenting and I just couldn't help but think "Dang... she's so cool."

She summed up effective Account Management and dropped absolute GOLD for about 45 minutes.

I reached out to her right away to try and get her on the podcast.

In this episode, she provides more detail on some of the points in that presentation, teaches me how to properly recruit for another Account Manager, and explains why sometimes client gifts are good... and sometimes they're bad!

I really enjoyed this conversation and hope you do too!

We need to have a marketing budget intervention.

If you don't have a solid process in place to expand your marketing budget as it creates a return, you probably won't hit the goals you're striving for.

Unfortunately, it's the classic chicken and egg dilemma. You can't get a return without an investment, and you don't want to invest without a return.

In this episode, we discuss expectations of marketing, ROI, and a process to reasonably expand your marketing budget as your return from marketing grows.

Every listeners that is currently investing in marketing or planning to should listen to this episode.

I was introduced to the Flywheel concept in undergrad. The President of the tiny association I was part of spoke about it like it was a law, an undeniable truth.

I witnessed the flywheel for the first time in that tiny association that went from a few people to one of the largest associations at that school.

Understanding this concept and embracing it will set you up for success on your marketing and sales journey. Trust me.