There is a lot of marketing advice out there and it can sometimes feel overwhelming to figure out exactly what you need to market your MSP.

I'm a big believer that marketing works just the same in the MSP space than it does in any other industry. To simplify things, we spent a lot of time boiling down what works for marketing an MSP into 12 Pledges.

If you are an MSP Camp member you can download a printable version of these pledges under Guides. Not already a camper? Sign up now at MSP Camp (msp-camp.com).

Your MSP's homepage is likely one of the first things your prospects see from you, and first impressions matter!

In this episode, we delve into proven strategies to enhance your homepage and turn visitors into leads. From using social proof to integrating videos, these are our top tips to make your homepage a powerful lead-generation tool. Tune in to learn how to make your MSP stand out from the competition!

Need some new content for your website? Check out our content at MSP Camp (msp-camp.com)

At MSP Camp, we love our members! You'll often hear us referring to our members as our campers and, in all honesty, we would not be where we're at without them.

That's why we're currently doing a Member Series where we invite our campers to the podcast to share their experiences.

In this episode, I had the honor of having Scott and Eyan from ITS Telecom. They joined MSP Camp when we only had 6 campaigns live and put their faith in us. Two years later, and they're still here and seeing our progress each day.

Not already a camper? Sign up now at msp-camp.com!

Autoposting your blogs and posting general content might seem like the easiest way to do your MSP marketing. To some extent, this might be true, it does make it easier. However, there is no value in posting this generalized content which is why we often emphasize the importance of being intentional with your content.

In this episode, Steven and I discuss the need for MSPs to post highly relevant content to their websites. Stop using your MSP's website to look more professional and start using it to attract potential clients.

If you need some content to get you started check out MSP Camp.

Many MSPs rely on stock images for their websites. However, when potential clients are deciding whether to hire you to manage their IT, they want to see the real you, not a generic photo of a guy with a perfect smile.

That’s why it’s crucial to humanize your MSP. Include photos of you and your team on your website and stay active on your personal social media.

In this episode, Art Gross shares his experience with adding a personal touch to his MSP and explains why it’s so important in a B2B environment.

Need some content to post on your business and personal social media? Check out MSP Camp.

In this episode, I interviewed one of our campers: Zvon from Campfire Tech! We discussed how Campfire came to be as part of a merger of three MSPs and I got to hear his perspective of sales within the MSP industry.

There is a lot of good information packed into this episode, and I hope you were able to get something out of it.

Want to be a camper? Sign up at MSP Camp (msp-camp.com).

We all have a favorite piece of advertisement that was particularly good at capturing our attention. More often than not, these ads were creative and out-of-the-box.

In this episode, we discuss how this also extends to MSP Marketing.

If you would like to access our premium direct mail pieces check out MSP Camp.

This week I had the pleasure of interviewing Andrew Moon for the podcast. Andrew Moon is an expert in coffee talks and LinkedIn marketing in the MSP space and it was great listening to his story and advice.

I hope you were able to learn something from this episode!

If you would like to learn more about MSP Camp visit msp-camp.com.

Rob Rae may be one of the most famous individuals in the channel. Despite that, he is exceedingly humble and down to Earth. 

I met Rob the first few months working at Alltek Services, when I was as green as it gets. Seeing what this dude did made me want to think bigger and aim higher!

A year ago, I caught Rob during his hiatus so I took full advantage. One of the most important points in our conversation revolved around the importance of building relationships with prospects in sales.

I hope you enjoyed the conversation and thank you for supporting the podcast!

Not a camper yet? Check us out at MSP Camp (msp-camp.com)

Marketing an MSP can seem overwhelming. So much that can be done, but where to start?

In this episode, we’ll show the baby steps we took at Alltek Services and MSP Camp to gradually improve our marketing.

We don’t have to be experts right away to see progress with your marketing.

Baby steps.

Don't forget to check out msp-camp.com