No Fluff - Small Business Simplified

This can be something that's really scary for new business owners or business owners who are trying to price new products or services.

The bad news is that you're always going to have people telling you you're too expensive — No matter what your price point is you will always hear that. So you really can't let that feedback affect how you think about your prices. The key to pricing appropriately is really market research and mindset.

I know in the online business space, it's very trendy to say “charge what you're worth”. But I actually really take issue with that, because your self worth shouldn't be tied to your business in any way! Your business is a business, your worth as a person, as a business owner is completely separate from what you're charging for your products and services. I also have an issue with that saying because as soon as you get more than one person telling you that your prices are too high, you're going to immediately believe them and think you need to lower your prices because you just pulled a number out of your a**, instead of actually figuring out and thinking about what is the market willing to pay for this price. What is my target customer willing to pay for this product or service? Unless you know that you will never have enough confidence in your pricing.

A lot of business owners aren't super clear on how people are discovering their business or how people are interacting with their business, up until the point of purchase and even after that point. Today I want to discuss how to develop your customer purchasing journey. It's going to allow you to start to formulate and build a proper sales funnel, that's going to bring people down the purchase journey, and it's going to grow the know like and trust factor for people who are coming into your orbit, getting to know you and your business, and eventually purchasing from you.

When you’ve identified what you need to outsource, you will know about how many hours per week or month that you need to outsource that project for, because you’ve already tracked that time. And you have documented the system around that project, so that you can make it easier.

I know that hiring can be super scary and overwhelming for a lot of people, especially if you're already an extremely busy business owner. But this is the way you get support. This is the way that you build a business that allows you to build the life that you really want to be living right outside of your business.

This has been something that has been top of mind for a lot of business owners and entrepreneurs in the last year or so, because a lot of people's businesses have changed due to the pandemic. Maybe you are an in-person business that's now really gone mostly online, and you're really looking to try to add other streams of revenue within your business. If you're really looking to grow and bring in additional revenue with different products and different services, continue reading.

So many of you are really leaving money on the table when it comes to revenue that you could potentially be bringing into your business, because you just haven't thought about it or you haven't made those things available to your customers to purchase. Here are some tips that you could implement to add more streams to your business.

A lot of this has to do with perfectionism and imposter syndrome. Those two things are usually what keep people from starting a business. They are what keep people stuck saying, “I'm not ready. I'm not ready. Oh, I'm just going to go and do this research over here first.” A lot of times, new entrepreneurs get stuck in this place of research or planning or preparing, and they never actually just pull the trigger and start promoting their business.

But, what's kind of amazing is you start to realize that you can start a business, and you can provide whatever it is you're going to provide for your customers so much sooner than you think that you can.

There's not a formula for ads. There's a lot of questions that go into this, and that's totally okay. But the key thing that I really really stress to anyone who ever asked me about ads is you cannot advertise your way out of a shitty strategy.

I think this is something that some people are surprised to hear me say, because we offer ad management in the agency. But the truth is, if you are running ads and you're putting budget behind ads, and everything else about your strategy, everything else about your purchase funnel is crap — those ads are not going to be as successful as they should be. They're not going to perform as they should for you.

Ads are fantastic for people with group programs, memberships, courses, or digital products. We really look at how big is your existing audience and whether we can leverage your existing audience on social media or your existing customer base or your existing email list for our ads. Can we do that by retargeting those people or creating lookalike audiences based on those people?

getting super clear on your goals for ads and your budget for ads is really important because if you don't have a super established audience, that doesn't mean you can't run ads, that doesn't mean they're not going to work for you, but it's going to take a little bit longer.

I know this can be a really scary topic to talk about which is why a lot of newer entrepreneurs might avoid it altogether! It’s common to feel overwhelmed to look at your finances because you don't have a lot of experience in this or you don't have a bookkeeper or an accountant to help you. However, when you’re starting to scale is — it's so important to get familiar with your numbers and to just play with your numbers when you're making goals!

Today I want to talk about building a business as a multi-passionate entrepreneur — or as a multi-passionate person.

This is something that a lot of people struggle with when they're first starting out, especially if you really enjoy doing a lot of different things, you love learning, you're really interested in a bunch of different things, and you can do a bunch of different things. But what do you offer to sell in your business?

This is something that comes up so often. Fear likes to rear its ugly head when we least expect it.

Fear might show up in a few different ways. Maybe it’s that you are avoiding doing something in your business because you're scared of the outcome, or you're scared how somebody's going to react. Or it might be, fear of taking the jump and doing something you haven't done before. Fear really is something that will crop up for you time and time and again. As a business owner, and no matter what income level you're at, no matter how long you've been in business, you're always going to have fear around doing certain things.

Luckily, there are a few strategies you can employ to really put fear in its place, and not let it keep you from doing what you need and want to do in your business.

A lot of content online is talking about where to find potential clients and how to connect with them, but not a lot of people talk about the next step in the process, which is actually getting them to a yes, which is actually getting them to buy from you.

Knowing how to get a client to say yes is what really sets people apart from those people that are bringing on new clients consistently and those people who are just really floundering, really struggling to get new clients to actually execute, pay that invoice, sign that contract and get started.