Every firm says they have great culture.

Very few can back it up.

Raymond James can. And in this episode, they explain exactly how.

Frank LaRosa sits down with Jodi Perry, Head of Advisor Recruitment and Business Development and Todd Ferguson, Chief Information and Security Officer at Raymond James, for a wide ranging conversation recorded live at the Ignite Conference.

The group breaks down what it really means to put the advisor in the driver's seat, why the freedom versus independence distinction matters more than most advisors realize and how Raymond James has been doing for 25 years what other firms are only now starting to talk about, including putting the advisor's ownership of their business in writing through the Advisor Bill of Rights.

The conversation also gets into AI and technology in a way you will not hear anywhere else. The group breaks down how Raymond James is investing $1 billion in technology to give advisors more time for the relationship side of the business, how their opportunities platform surfaces client service gaps before they become problems and what every advisor needs to know about protecting their clients from bad actors and digital fraud in today's environment.

Questions answered in this episode include:

Why is Raymond James a strong option for financial advisors right now regardless of where they are in their career?

What is the difference between freedom and independence at Raymond James?

What is the Advisor Bill of Rights and why does no other W2 firm offer it?

How is Raymond James investing $1 billion in technology to help advisors grow their practices?

Will AI reduce headcount in an advisory practice or expand its capacity?

What should advisors do right now to protect their clients from bad actors and digital fraud?

How does Raymond James approach advisor recruiting differently from other firms?

Chapters:

01:02 – Welcome: Ignite Conference Edition with Jodi Perry and Todd Ferguson

02:03 – Why Raymond James Now: Flexibility Across Every Stage of an Advisor's Career

03:38 – Culture Is Experiential: What That Really Means at Raymond James

05:31 – Freedom vs Independence: Why W2 at Raymond James Is Different

08:29 – The Advisor Bill of Rights: Putting Ownership in Writing

10:46 – AI and Technology: How Raymond James Is Using a $1 Billion Investment

15:57 – Bad Actors and Cybersecurity: What Every Advisor Needs to Know

25:20 – Quality Over Quantity: How Raymond James Thinks About Growth

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