Roei Ganzarski's company Alithieon has developed a technology that enables authentication and verification of items without the need for etching, serial numbers, or any other form of identification. This technology uses a feature print to identify items with just a camera. BMW is the lead investor in the company, which has over 45 patents and is already being used in five distinct segments, including luxury goods, collectibles, transportation, DOD, and pharmaceuticals. The technology is robust enough to identify items even after they have been altered or scratched, and can even identify counterfeit items. The company is currently privately held, but hopes to go public in the next 24 months.

Visit Alithieon's site at:  https://alitheon.com

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