The Revenue Formula

No one needs perfect data


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Data quality. Clean data. Measure everything.

There's a lot of data available, and because it's very black and white, we tend to get stuck on the quality and cleanliness of the data. Can we even trust it?

We discuss why you don't need to chase perfect data to grow revenue - and at the same time when you really need to make sure you have solid data.

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The Revenue FormulaBy Toni Hohlbein & Raul Porojan

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