In talking with business leaders over the years, we have learned that Gemba Walks are a bit like eating better and getting more exercise. Everyone agrees that they are good for you, but many folks do not get around to them. It is not that these leaders are lazy or unmotivated - quite the opposite. They are often busy responding to the crisis of the day and juggling multiple pressing priorities. Gemba Walks get pushed down to the bottom of the list because they are not associated with a deadline or urgent deliverable. But in an ironic twist, one of the best ways to ensure that you have time to visit the Gemba is to spend more time visiting the Gemba.