Today, we're talking about the advantages of using virtual focus groups to enhance jury selection, especially in jurisdictions with limited voir dire. I share a real-life success story where a lawyer used virtual focus groups and a detailed jury research chart to navigate a challenging trial with confidence. We then look at the nuts and bolts of how to conduct virtual focus groups, create insightful jury profiles, and maximize the value of focus group feedback. By analyzing qualitative data from focus groups, lawyers can identify potential jurors who may not align with their case, thereby making informed decisions during jury selection. This episode is a great starting point for learning practical strategies to better understand jurors, identifying their emotional engagement, and improve your overall trial strategy. In this episode, you will learn:

• Creating a jury research profile helps identify unfavorable jurors.
• Demographics alone are insufficient; life experiences matter too.
• Judges may make impulsive decisions during voir dire.
• Multiple focus groups enhance confidence in jury selection.
• Transcripts from focus groups are crucial for extracting insights.
• There is no perfect method for jury selection, but strategies can improve outcomes.

You can also watch this episode on my YouTube Channel: No Voir Dire? Here's A Way to Create Your Own Secret Weapon [Ep 153]

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Supporting Resources From This Episode:

Case Study: How Virtual Focus Groups flipped Disputed Liability (blog) Jury Selection: What's Broken With Traditional Methods? with Sharif Gray [Ep 149]

Want to learn more about the virtual focus group Elizabeth does with lawyers? Schedule a free call:

• https://calendly.com/elizabethlarrick

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