
Sign up to save your podcasts
Or


The demand for no and low-alcohol wine, beer and spirits skyrocketed during the pandemic, with brands seeing a 315% surge in sales over the last year alone, according to Nielsen data. It's no longer just a market for those abstaining from alcohol, either -- 78% of people buying these offerings also buy alcohol. Experts point to wellness trends, particularly among younger demographics, and those looking to moderate their drinking habits. And suppliers are keeping up, with numerous new brands emerging and big legacy brands like Budweiser and Heineken adding non-alcoholic drinks to their slates. We'll talk to wine and spirits writer Kate Dingwall about this booming market and where it's headed. Have you hopped on the non-alcoholic spirits train? Tell us what you're drinking and enjoying!
Learn more about your ad choices. Visit megaphone.fm/adchoices
By KQED4.3
695695 ratings
The demand for no and low-alcohol wine, beer and spirits skyrocketed during the pandemic, with brands seeing a 315% surge in sales over the last year alone, according to Nielsen data. It's no longer just a market for those abstaining from alcohol, either -- 78% of people buying these offerings also buy alcohol. Experts point to wellness trends, particularly among younger demographics, and those looking to moderate their drinking habits. And suppliers are keeping up, with numerous new brands emerging and big legacy brands like Budweiser and Heineken adding non-alcoholic drinks to their slates. We'll talk to wine and spirits writer Kate Dingwall about this booming market and where it's headed. Have you hopped on the non-alcoholic spirits train? Tell us what you're drinking and enjoying!
Learn more about your ad choices. Visit megaphone.fm/adchoices

38,430 Listeners

6,881 Listeners

9,238 Listeners

4,022 Listeners

393 Listeners

114 Listeners

247 Listeners

6,467 Listeners

1,065 Listeners

4,696 Listeners

85 Listeners

2,380 Listeners

187 Listeners

434 Listeners

131 Listeners

395 Listeners

16,512 Listeners

31 Listeners

16,525 Listeners

11,013 Listeners

1,600 Listeners