Nonprofit Lowdown

Do you freak out when people unsubscribe to your newsletters?  Are you overwhelmed with marketing on different platforms: Facebook, email, Instagram, Twitter, TikTok, oh my?  If so, this episode is for you.  Christina, email marketing maven, walks us through some actionable tips on how to clean up your lists, increase your opens and conquer email for conversions to donations.

To connect with Christina: https://www.splendidatl.com/

I've met my Canadian sister from another mister!  Expert fundraiser Cindy Wagman and I talk about brain science and how it trips us up in fundraising.  By unpacking the ways in which the brain works, we can unlock the power for good.  We talk about heuristics, how your fear keeps you from living your best life and why we're so messed up about money.  This is a good one for the reluctant fundraiser.

To connect with Cindy: https://www.thegoodpartnership.com/

Some of the resources we mention:

Atomic Habits by James Clear

Raise it! by Cindy Wagman

Soul of Money by Lynne Twist

Generosity Network by Jennifer McCrea

My new BFF Oly and I have a blast answering all of your questions about boards. Listen to our take on hot topics like board fundraising, changing your board culture and loving board members right out the door. This is a fun, high-energy interview about a not-always-fun topic.

To learn more about Oly, visit: www.theolympiacollective.com/

To download my training about sourcing board members and donors via LinkedIn, visit:

https://mailchi.mp/rheawong/6-ways-to-use-linkedin-for-fundraising

Friends--this episode is a veritable smorgasbord of insights.  Greg, a master marketer, and Dr. Russell James, an academic, break down the data and practices of major gift fundraising.  If you're looking to make bigger, transformational asks, this episode is for you.  We break down the framework and power of story, the ways to add value before an ask and how to overcome the chasm of distrust.  This is a must-listen.

To get FREE copies of Dr. James's books, visit: https://imarketsmart.com/donorstory/

To connect with Dr. James: https://www.linkedin.com/in/encouragegenerosity/

To connect with Greg Warner: https://www.linkedin.com/in/gregmarketsmart/

In this episode, Derrick Coleman and I discuss some of the top myths about  Black board members.  Some of the top myths: they're not out there, we  can't have diversity AND financial capacity, we don't know how to find  them...etc.  Derrick and I talk about concrete ways to find, attract and  retain Black board members for your nonprofit.  This is a highly  actionable and straightforward conversation that anyone looking to  diversify their board should listen to ASAP.

For more about AABLI: https://www.aabli.org/

To connect with Derrick: https://www.linkedin.com/in/colemand/

What are some of the biggest mistakes that people make on their homepages?  Are you guilty of it?

Join me and my friend Boris as we discuss fundamentals of good marketing, how to use storytelling as a tool and how to take your homepage from snoozefest to sizzle.  Boris, a former coder turned actor turned nonprofit marketing strategist, shares helpful insights into how to make your marketing efforts more effective.  He also offers a number of free resources on his site.  

To check them out, visit: https://dotorgstrategy.com/

Otis Rolley, Senior Vice President at the Rockefeller Foundation, discusses his career in government and philanthropy.  We talk about how the Rockefeller Foundation has implemented DEI through its practices, how Otis has been at the forefront of equity at the foundation and his views on the trends in philanthropy.  This is a thoughtful and insightful conversation from a philanthropy insider.

To connect with Otis: https://www.linkedin.com/in/otis-rolley-he-him-4832587/

Sometimes, we're overwhelmed with the enormity of solving problems in the world that we forget small actions can make a difference.  Join me and Masami Sato who is the founder of the global Buy One Give One business model that helps businesses big and small make impacts on nonprofits.  It's a reminder that we can all do something.

To learn more about Buy One Give One, visit: https://b1g1.com/

For nonprofits, visit: https://www.b1g1.org/

When we're in the role of fundraisers, there is so much that is unsaid and lurking just below the surface.  Join me and my dear friend Christine Lai to talk about how to approach philanthropic partners from a place of strength ("Who deserves to fund you?").  This is a wide-ranging and energizing conversation about creating culture, the value of white space and how to Christine designs her life.  She's a sage among us.

For more about Christine: https://www.linkedin.com/in/christinelai21/

Let's face it: PR and marketing are the first to get cut in a budget.  And yet, you're still the best kept secret in your city?  What gives?  Rebekah walks us through actionable strategies and tips for small nonprofits on a tight budget and even tighter labor market.  You can't afford NOT to let the media know about your work, and Rebekah shows us how to do it ourselves.

For more about Rebekah, visit: www.fifteen-media.com/