In this episode, Mariana Campero speaks with Kellie Meiman, Managing Partner at McLarty Associates and former USTR for South America, and Juan Carlos Baker, Mexico’s USMCA negotiator and former Under Secretary of the Economy. They discuss the importance for the three North American countries to abide by USMCA rules and commitments to create the needed certainty to unfreeze nearshoring investments and succeed in creating a more competitive region. They also speak about the competitive advantages Mexico brings (or could bring) to the table, “Buy America” and the U.S.’s recent industrial policies, and how energy is the missing link that could unlock the region’s full potential.