Welcome to the third and final part of the launch series on the Heart, Soul & Hustle Podcast! This week we are going to be diving deep into some of the tweaks we made in order to double the size of our latest launch. Want to know how you can take your launch to the next level? It’s all here on today’s show!

In this episode, we are talking about five major missteps that I made during my 6-figure launch; how they happened, why they happened and how you can use this information to make sure your next launch is a total success!

Today we’re diving deep into the numbers of our last launch, which did just over $130,000 in sales. We’re going to talk ad spend, profit, expenses and so much more, so if you’re looking for information on what a launch really involves, this episode is for you!

Today we’re speaking with Bruce Cardenas of Quest Nutrition, the company that’s on a mission to revolutionize food and make clean eating fun! They show that regardless of what industry you’re in, building relationships is key. We also discuss how to handle naysayers, and Bruce shares why there really is no competition in business!   

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama, and he's received many other accolades. In today’s episode, Neil shares his definition of hustle, how you don’t necessarily need 10,000 hours of doing something to be a true expert, and why the more risk you take can actually lead to less risk!

You’ve probably heard the saying, “If you build it, they will come.” This isn’t necessarily true though, especially in today’s online space. In this episode, we look at the steps to crafting a successful promotion and why just having what you sell on your website isn’t enough anymore!

In this episode, we’re talking all about how and when to boost your Facebook posts, setting goals for your campaigns, the importance of testing your ads and so much more!

In this episode, I share the importance of getting written reviews for your business, along with my three golden rules of testimonials. I also give you the specific questions to use when asking for testimonials, as well as why the most important thing is showing people that you care and you want to help others!

“Hustle” is integral to our brand here, but what exactly is it? More importantly, how do we bring hustle into our businesses and maximize it, without killing ourselves in the process? In this episode, I share five actionable steps that you can take today to do this!

Flash sales, or one-day sales, can help close the gap between launches or challenges but also boost revenue, test your software or simply just test your product. In this episode, I look at the six steps to a successful flash sale, along with considerations to keep in mind along the way!