Novel Marketing

By Thomas Umstattd Jr.

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Wheth

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4.8

325325 ratings

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FAQs about Novel Marketing:

How many episodes does Novel Marketing have?

The podcast currently has 639 episodes available.

Novel Marketing episodes:

December 02, 2014 057 – What to Include in an Author Newsletter
As you know, we talk a lot about how effective author newsletter are. Of all the online marketing tools I feel that email is the most powerful. Most social networks are just an extension of email. People go to Facebook when they get an email about a new photo or comment. It is the world’s […]

You can find the blogpost version of this episode HERE.
The post 057 – What to Include in an Author Newsletter appeared first on Author Media.
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18min
December 02, 2014 057 – What to Include in an Author Newsletter
As you know, we talk a lot about how effective author newsletter are. Of all the online marketing tools I feel that email is the most powerful. Most social networks are just an extension of email. People go to Facebook when they get an email about a new photo or comment. It is the world’s biggest social network and the most effective social network at making sales.
Today we’re answering a question from Gary Hansen author of Kneeling with Giants. Before we get to his question I wanted to point out something about Gary. His book Kneeling with Giants is a non fiction book about learning how to pray from the heroes of the faith.
Why would Gary listen to a podcast about marketing fiction? This underlines a key point about focusing. Just because you focus on a niche, does not mean that people outside that niche won’t also want to read your book or listen to your podcast. There are a lot of people out there who go to Red Lobster to eat steak. Focusing on seafood does not mean they only get seafood lovers and our focusing on fiction does not mean we only get novelists listening to the show. So for those of you trying to decide if you niche is too narrow, it isn’t and for those of you who write non fiction or who run businesses and who listen to the show, we want to say you are welcome here.
...more
18min
December 02, 2014 057 – What to Include in an Author Newsletter
As you know, we talk a lot about how effective author newsletter are. Of all the online marketing tools I feel that email is the most powerful. Most social networks are just an extension of email. People go to Facebook when they get an email about a new photo or comment. It is the world’s biggest social network and the most effective social network at making sales.
Today we’re answering a question from Gary Hansen author of Kneeling with Giants. Before we get to his question I wanted to point out something about Gary. His book Kneeling with Giants is a non fiction book about learning how to pray from the heroes of the faith.
Why would Gary listen to a podcast about marketing fiction? This underlines a key point about focusing. Just because you focus on a niche, does not mean that people outside that niche won’t also want to read your book or listen to your podcast. There are a lot of people out there who go to Red Lobster to eat steak. Focusing on seafood does not mean they only get seafood lovers and our focusing on fiction does not mean we only get novelists listening to the show. So for those of you trying to decide if you niche is too narrow, it isn’t and for those of you who write non fiction or who run businesses and who listen to the show, we want to say you are welcome here.
...more
18min
November 25, 2014 056 – How to Become More Confident
Rejection and failure can crush your confidence. Learn six ways to rebuild and grow your confidence as an author.

You can find the blogpost version of this episode HERE.
The post 056 – How to Become More Confident appeared first on Author Media.
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21min
November 25, 2014 056 – How to Become More Confident

Today we’re going to talk about how to market yourself to yourself. Yo dog I heard you like marketing. But in all seriousness he person who is the toughest to sell to … you. Most of us have a voice in our heads that is incredibly critical of everything we do. Talking Points: Isn’t that true? The person we’re hardest on is ourselves. We beat ourselves up more than other people do. We’re more willing to quit on ourselves than others are.
Intro

* You are not alone.
* James talks about rejection

* It’s reality—I know a lot of authors and only know one who was never rejected …
* Room at the top
* Maybe you’re thinking of quitting right now
* After my first novel was rejected … biggest dream … Darci …

* Why people quit

* Stop believing in themselves
* Not enough encouragement
* Get worn out
* It’s not important enough

* Why you need Simon Cowell

* Magic show Simon Cowell

* The question of craft
* James story of rejection/decision- Allen Arnold

* Time to decide once and for all

* Are you called to write? Really? Or do you just want to play a bit? Either is okay
* Specific ways to market to yourself

* Write yourself a letter from the future (https://www.futureme.org/)
* Read inspiring autobiographies
* Watch Biography on TV
* Ask to hear stories from other writers
* Do something creative with your rejections
* Face the pain- Steve Laube/Chip MacGregor

Links:

* War of Art
* FutureMe.org

Sponsor This edition of the Novel Marketing podcast has been brought to you by My Book Table, a must have plugin for your WordPress website that will help you sell more books and make you money as an affiliate on sites like Amazon and Barnes & Noble. Go to my book table dot com.
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21min
November 18, 2014 055 – Book Scavenger Hunts
A book scavenger hunt is an effective way to connect with authors and new readers. Find out how it works and how you can host your own.

You can find the blogpost version of this episode HERE.
The post 055 – Book Scavenger Hunts appeared first on Author Media.
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25min
November 18, 2014 055 – Finding Readers Through a Book Scavenger Hunts With Robin Lee Hatcher
Robin is the best-selling and award winning novelist of seventy books. Seventy! As you can imagine, she doesn’t hurt for publishers wanting to partner with her. She started in the general market and wrote for publishers such as Leisure Books, HarperPaperbacks, Avon Books, and Silhouette.
In 1997, she felt a call to write stories infused with her deep faith in God and has since written for Thomas Nelson, Zondervan, Revell, Steeple Hill, Tyndale House, Multnomah, and WaterBrook. This past September, Robin received the lifetime achievement award from the American Christian Fiction Writers association.
Robin, so great to have you here!
Show Notes:
What is a book scavenger hunt?
Is there an ideal number of authors to have on the hunt?
What kind of hard numbers can you tell us about?
Now the hunt that just ran in October, you coordinated the whole thing. If someone is going to head up a project like this should they run, or dive in with both feet?
Does it matter if the authors are all in different genres or does that actually help?
Can you estimate how much time the participating authors have to commit to the hunt?
Tell us about your latest release, Robin.

Links:

* RobinLeeHatcher.com
* RaffleCopter.com
* MyBookTable

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25min
November 17, 2014 Authors: Piracy is Not Your Enemy
Many authors are terrified that someone will steal their work. They don't realize their true enemy is obscurity not piracy.

You can find the blogpost version of this episode HERE.
The post Authors: Piracy is Not Your Enemy appeared first on Author Media.
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13min
November 11, 2014 054 – The Enclave Files #1
For a long time Thomas has worked with and ragged on Marketing directors at publishing companies around the country. Well one of the decided to call his bluff and bring him on the team as the Marketing Director. We have negotiated special access for you our listeners to go behind the scenes in the life of a marketing director in a traditional publishing company. You will find out what works, what doesn’t work and most importantly, learn how the publishing industry really works.
What is Enclave Publishing?

* Formerly Marcher Lord Press
* Christian Fantasy and Science Fiction
* If you are 1 in a thousand there are 2.6 million people on the internet who share your passion.

Why Thomas is excited about this job:

* Strong Brand
* Focused Brand
* Passionate fans

Challenges:

* No previous marketing director.
* Limited budget
* Small
* New Name

What are you doing first?

* Clean up the website.
* Get MyBookTable fully operational.
* GoodReads Giveaways.
* Training Calls.
* Editorial Calendar.
* Email Campaign.

MyBookTable
This edition of the Novel Marketing podcast has been brought to you by My Book Table, which just passed 10,000 downloads a must have plugin for your WordPress website that will help you sell more books and make you money as an affiliate on sites like Amazon and Barnes & Noble.
...more
18min
November 11, 2014 054 – The Enclave Files #1
For a long time Thomas has worked with and ragged on Marketing directors at publishing companies around the country. Well one of the decided to call his bluff and bring him on the team as the Marketing Director. We have negotiated special access for you our listeners to go behind the scenes in the life of a marketing director in a traditional publishing company. You will find out what works, what doesn’t work and most importantly, learn how the publishing industry really works.
What is Enclave Publishing?

* Formerly Marcher Lord Press
* Christian Fantasy and Science Fiction
* If you are 1 in a thousand there are 2.6 million people on the internet who share your passion.

Why Thomas is excited about this job:

* Strong Brand
* Focused Brand
* Passionate fans

Challenges:

* No previous marketing director.
* Limited budget
* Small
* New Name

What are you doing first?

* Clean up the website.
* Get MyBookTable fully operational.
* GoodReads Giveaways.
* Training Calls.
* Editorial Calendar.
* Email Campaign.

MyBookTable
This edition of the Novel Marketing podcast has been brought to you by My Book Table, which just passed 10,000 downloads a must have plugin for your WordPress website that will help you sell more books and make you money as an affiliate on sites like Amazon and Barnes & Noble.
Subscribe

...more
18min

FAQs about Novel Marketing:

How many episodes does Novel Marketing have?

The podcast currently has 639 episodes available.

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