Novel Marketing

By Thomas Umstattd Jr.

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Wheth

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4.8

325325 ratings

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FAQs about Novel Marketing:

How many episodes does Novel Marketing have?

The podcast currently has 639 episodes available.

Novel Marketing episodes:

November 04, 2014 053 – How to Throw a Facebook Party for Your Book Interview With Nadine Brandes
Show Outline: Here’s the run-down on how I threw the FB Party: What is a Facebook party? How do You prepare? How did you promote? What prizes did you use? How to you run a Facebook party. (Jim) I had a core group of people (~30) on a launch team who committed to attending and […]

You can find the blogpost version of this episode HERE.
The post 053 – How to Throw a Facebook Party for Your Book Interview With Nadine Brandes appeared first on Author Media.
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21min
November 04, 2014 053 – How to Throw a Facebook Party for Your Book Interview With Nadine Brandes
Show Outline:

* Here’s the run-down on how I threw the FB Party:
* What is a Facebook party?
* How do You prepare?
* How did you promote?
* What prizes did you use?
* How to you run a Facebook party. (Jim)
* I had a core group of people (~30) on a launch team who committed to attending and invited others. When the event went live (about 2 weeks before the party) they spread the word very effectively and we ended up having 4,000 people invited. 316 attended.
* I’d previously attended about four FB parties and took a lot of notes on what I liked, didn’t like, etc. I then pre-planned the party, down to what I would post at what time, what I’d be giving away, videos I’d be sharing, etc. I posted every 10 minutes.
* Posts included 5 giveaways, three 2-minute long video interviews, Q&A for the audience, small scene clips from the book, a few blog posts, and then some fun random pictures of snacks or Pinterest inspiration. (I can give a much more detailed list of things to include in posts if you need it.)
* I announced the FB party via blog, social media, and newsletter one week prior, one day prior, and then the day of.
* On the day of the party, I had another person (hubby) come in to help with behind-the-scenes. He was in charge of taking down names and drawing winners for prizes. My job was to interact with the attendees and to post the main pictures and giveaways.
* The party ran for two hours (though, in hindsight, I think it should have been longer. Maybe 3 or 4.)
* Nadine where can we find out more about you?

Resources:

* Sample PDF of Nadine’s Campaign

Links:

* Nadine Brandes
* A Time to Die

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21min
October 28, 2014 052 – To Book Trailer, or Not Book Trailer … that is the question
Book trailers are an interesting animal. Some people swear by them and claim they’re an extremely effective marketing tool, some say they’re a waste of time and money. Listener question from Elizabeth Jane Kitchens author of The Beast’s Enchantress “What’s your opinion of book trailers? Are they worth the effort? Should they be like movie […]

You can find the blogpost version of this episode HERE.
The post 052 – To Book Trailer, or Not Book Trailer … that is the question appeared first on Author Media.
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23min
October 21, 2014 051 – Bestseller Marketing Tactics With Brand Manager Kevin Kaiser
Quick Links: GetThisBook.com 1000 True Fans KevinKaiser.co Transcript Thomas Umstattd Jr.: So in this episode, as you’ve probably figured out, we’re going to be talking to Kevin Kaiser. And for those of you who don’t know who Kevin is, Kevin is a marketing guru, one of the guys I respect the most in terms of […]

You can find the blogpost version of this episode HERE.
The post 051 – Bestseller Marketing Tactics With Brand Manager Kevin Kaiser appeared first on Author Media.
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22min
October 21, 2014 051 – Bestseller Marketing Tactics With Brand Manager Kevin Kaiser
Quick Links:

* GetThisBook.com
* 1000 True Fans
* KevinKaiser.co

Transcript
Thomas Umstattd Jr.: So in this episode, as you’ve probably figured out, we’re going to be talking to Kevin Kaiser. And for those of you who don’t know who Kevin is, Kevin is a marketing guru, one of the guys I respect the most in terms of what he has done marketing wise for Ted Dekker. Some of you know who Ted Dekker is. Kevin has been Ted’s Brand Manager and Marketing Manager for the past eight years.

I first met Kevin back in 2010 at Thriller Fest and of course two marketing guys getting together. We started talking, and it was one of those immediate friendships where you just go, “OK, I like this guy. He’s bright. We’re going to be friends for a long time.” And we have become great friends.

So Kevin, welcome to the Novel Marketing Podcast.

Kevin Kaiser: Well, thanks for having me guys. This is going to be a lot of fun. There’s no telling what kind of havoc we’re going to wreck.

Thomas: The interweaves will be broken by the time it’s this episode is done.

Kevin: It will. They’ll be burning up.

Thomas: This episode may void the warranty of your Android phone.

James Rubart: So Kevin, if you don’t mind, let’s just dive right in. You’ve had a career in marketing fiction and in creating brands, and you’ve done it extremely successfully which is not a claim a lot of marketing people can make. So talk to us about what you’ve done differently.

Kevin: Yeah. Well, I think in hindsight, I don’t know what I’ve done differently. You use the G word. You used the guru word.

Thomas: I’m sorry. I’m sorry.

Kevin: It’s OK. I definitely would not call myself a guru. I would consider myself somebody who just kind of experiment and figure things out.

James: So you experiment with best-selling author brands on high stakes.

Kevin: And more importantly, with other people’s money. That’s the key. I’ve had the great opportunity to work with some high level talent, some best-selling authors. And I really – it’s a weird story of how I ended up doing it. I could not have planned out my career the way it has worked out. But it has put me in places where I didn’t know what I didn’t know. I wasn’t from inside publishing, and so I didn’t know what rules were. I didn’t know what was impossible.

And that turned out to be maybe my greatest strength so I could try a lot of different things and experiment and do it with people who had an audience because having an audience, starting with an audience kind of covers a multitude of sense because you know you’re going to have a certain number of people that are going to come anyway. And so, you just want to enable them and empower them as much as you can. That’s a different ballgame and starting from zero.

Thomas: That’s a great point. I haven’t thought about that because you had a chance probably to look at and say, “All right. This one worked. This one didn’t. We could have made this one better by doing this,” as you went along.

Kevin: Yeah, exactly. And honestly, when it comes to the marketplace, I mean things have changed in the past couple of years but I went into it when you could still at least somewhat buy eyeballs and buy attention. If you can get a book on a shelf, if you could have really good relationships with retailers or if you had a forum or an email list, you could effectively reach people even if you are on Facebook like in 2008, 2009, you could reach people without having to pay for it.

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22min
October 14, 2014 050 – Q&A Extravaganza #3
This is our 50th episode, and to celebrate we are throw yet another Q&A extravaganza. Questions: Sarena Masco What advice would you give to someone who is in the process of creating two identifying brands for separate fields? For example, one brand would be as a fantasy author and the other as a graphic designer. […]

You can find the blogpost version of this episode HERE.
The post 050 – Q&A Extravaganza #3 appeared first on Author Media.
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22min
October 14, 2014 050 – Q&A Extravaganza #3
This is our 50th episode, and to celebrate we are throw yet another Q&A extravaganza.
Questions:
Sarena Masco

What advice would you give to someone who is in the process of creating two identifying brands for separate fields? For example, one brand would be as a fantasy author and the other as a graphic designer. Should they try to keep the brands similar so that’s it’s more identifiable to the person or keep them separate because of the different fields?
Thank you for making such an awesome podcast, it’s one of the best ones I’ve heard yet! I can’t wait for more upcoming episodes!
Cheryl Ricker

Seeing as FB has changed the algorithms and lowered the priority of FAN pages or LIKE pages, does it still make sense for authors to have one?
As an alternative, I am considering starting a second Facebook page. But then, FB caps me off at the 5000 again, so I suppose I’d have to start a new one every time I reach 5000. Then again, I could copy and post to a few different Miracle Writer pages.
Am I missing some other possibilities?
Carrie Lynn Lewis

Another great podcast! Thanks, guys!
I have a question regarding the Benjamin Franklin example. Benjamin Franklin did a number of things well, but you said he did only one thing at a time.
I’m an artist and a writer. What I’m hearing in this podcast is that I should probably be doing only one thing at a time. When I’m writing, that’s all I do. That’s the work for each day.
When I’m painting, that’s all I do. That’s the work for the day.
So would how would you recommend I divide my work? Is it better in your opinion to dedicate a day to each thing? Monday-Wednesday-Friday I write and Tuesday-Thursday I paint, for example?
Or should I work on each project with dedication? Write a first draft to completion, then paint a painting to completion?
This is something I’ve struggled with for years, so any and all suggestions are definitely welcome.
Lori Bentley Law

Hey guys! I have another question for you. With my independently published novel, I’ve done only Internet marketing. The novel is available either from my website, Amazon, or Barnes & Noble online. I’m wondering about the viability of trying to get the book into boutiques, and how to go about that.
How do I write a press release marketed to small retailers?
Camille Gallinger

Should you work with a book coach? If so when? (I had a bad experience with one and want me to be advised about working with one, if necessary, and knowing when to)
Sponsor:
Ultimate Crowdfunding Course for Authors

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22min
October 07, 2014 049 – How to Use Crowdfunding to Fund Your Next Book Advance
In this episode we are going to talk about how independent authors can use crowdfunding to promote and pay for their next book. What is crowdfunding? Mary DeMuth’s Story Marci Seither’s Story The Adventures of Pearley Monroe.” Benefits of Crowdfunding: Get money now, deliver the book later. Test your idea. See how much demand there […]

You can find the blogpost version of this episode HERE.
The post 049 – How to Use Crowdfunding to Fund Your Next Book Advance appeared first on Author Media.
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23min
October 07, 2014 049 – How to Use Crowdfunding to Fund Your Next Book Advance
In this episode we are going to talk about how independent authors can use crowdfunding to promote and pay for their next book.
What is crowdfunding?

* Mary DeMuth’s Story
* Marci Seither’s Story

* The Adventures of Pearley Monroe.”

Benefits of Crowdfunding:

* Get money now, deliver the book later.
* Test your idea. See how much demand there is for your book.
* Promote Your Book

* Crowdfunding creates a sense of excitement
* Crowdfunding creates a sense of urgency.
* Crowdfunding creates a sense of scarcity.
* Crowdfunding creates a sense of popularity.

Dangers of Crowdfunding:

* Failure is very public.
* Steep learning curve.
* Time … it’s a job!

Sponsor
The Ultimate Crowdfunding Course for Authors

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23min
September 30, 2014 048 – The Right Way and the Wrong Way to Sign Books
Book signings are likely the most personal connection you’ll have with a reader. Because of that, it’s an important opportunity that could either leave the reader with a memorable experience, or could alienate a new friend. In this episode, we discuss the right way to sign books, so you give your readers an enjoyable moment they’ll remember.

You can find the blogpost version of this episode HERE.
The post 048 – The Right Way and the Wrong Way to Sign Books appeared first on Author Media.
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14min

FAQs about Novel Marketing:

How many episodes does Novel Marketing have?

The podcast currently has 639 episodes available.

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