Imagine you’re the pilot of an airplane, and you’ve got everyone ready to take off. Now remember, you’ve got to be reasonable because you’ve got a job, kids, and other responsibilities. But you are in the plane, you’ve joined.

If you put the throttle at 30%, are you going to get off the ground? Any pilot will tell you no. What if you give 50% or 70%? You’re still not going to get off the ground! It’s simple physics. Now, you’ll be moving. You’re taking the product and signing someone up here and there, but you’re not getting off the ground or building momentum.

You’ve got to give it 100% to get off the ground! If you don’t give it 100% at least once, then eventually you’ll get to the end of the runway, and you’ll either have to put the brakes on and get off the plane or crash and take everyone with you. So, you’ve got to give it 100% to get off the ground.