Nurse Recruitment Secrets

Illinois’ Springfield Clinic has achieved something remarkable: it was recently named to Newsweek’s list of “America's 100 Most Loved Workplaces 2022.”  How did they do it, how does it affect employee recruitment and retention efforts, and what lessons are there for other healthcare organizations?  In this podcast, we’ll uncover the top 5 strategies Springfield Clinic uses to keep staff happy, ultimately catapulting the organization to the top tier of best employers in the USA.  We’ll be joined by Springfield Clinic’s Elizabeth McCoy, Director of Employee Relations and Business Support; and Jacob Schien, Talent Acquisition Consultant.

This podcast will underline 5 principles every nursing job ad should follow. It will help talent acquisition teams receive more Nurse job applications by enticing more candidates who click to apply. Do not miss this webinar if you are struggling to attract applications for your jobs!  We will discuss the following principles.  

🢂 Audience. How to carefully consider who your ad is speaking to.  

🢂 Headline. Incisively summarizing the unique draws of a job.  

🢂 Selling the role. How to write the body of the ad in a candidate-centric fashion. 

🢂 Next steps. What a call to action is, and how to decide what you are asking the Nurse to do next?

🢂 Examples of inspiring, creative, and powerful job ads.  

Our President, Adam, will be joined by Jason McCarthy, a Project Manager with Applichat. Jason has just been appointed to improve our own job ad creation and processes. He is heavily involved in testing and implementing improvements to the ad campaigns of an active agency.

We had the pleasure of speaking with Kevin Grossman and Adela Schoolderman for a recent webinar in Applichat Healthcare's ongoing series on nurse/healthcare recruitment.  Adela and Kevin recently launched their new book, “Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance”. Written for HR professionals and all those responsible for talent acquisition, this evidence-based guide explains what candidate experience is, why it matters and how it impacts the bottom line.  Looking at the candidate experience broadly, our webinar discussion will focus on the application, interview, and offer phases of the nurse/healthcare talent acquisition process. Adela and Kevin will share insights from the book and their many years of experience in talent acquisition, with an eye to streamlining and improving these processes to better engage - and hire - the talent you need.  

Kevin W. Grossman is the President of Talent Board, a research organization which provides industry benchmarks to show the business impact of effective candidate experience. Based in Santa Cruz, California, he has more than 22 years' experience in human capital and talent acquisition strategy and is responsible for the Candidate Experience Awards worldwide.  Adela Schoolderman is the Director of Learning Programs and Advisory Services at Talent Board. Based in Santa Cruz, California, she has over 12 years' experience in talent acquisition, specializing in management consulting and technology recruiting within the financial services, life sciences, healthcare, retail and hospitality industries.

According to technology market research firm Radicati, the average open rate for a text marketing campaign is 98% – a huge contrast to the 20% average open rate of email marketing campaigns. The response rate for text campaigns is also higher – 45% for texts compared to 6% for emails. And whereas SMS promotions have a 19% click-through rate, the average click-rate for email campaigns is 2.62%.

Ever feel like your team's "pitch" to a candidate falls on deaf ears? Why you keep getting ghosted? How to attract more, better-engaged responses?  

This webinar will cover the secrets to using your target candidates own language & feedback when speaking to them.  

✔️ Why your vocabulary as a recruiter must adapt to the candidate market.  

✔️ How to gather candidate's verbige.  

✔️ Best ways to systemize the deployment of candidate's language across a team.  

✔️ Tracking the success of each message, testing, and electing a winner.

Need practical, actionable steps you can take right now to start attracting more qualified nurses?

You'll know our expertise is non-job board sourcing.  But let's face it. Every healthcare recruiters port of call is Indeed: the biggest job board for nursing.  

Millions of dollars are being spent with Indeed to hire nurses each year. But are you really getting the most out of your budget? Are there tips & tricks which other healthcare recruiters are using to save money get more candidates?  

That's what we'll explore on this webinar.  With....  

✔️ Roundtable-style format inviting audience contributors to speak & share their tips. 

✔️ Sharing of our own Indeed results at Applichat Healthcare. 

✔️ Participation from healthcare recruiters just like you from across North America. 

✔️ Expert tips on using the platform to power your non-job board sourcing.

Need to recruit nurses where THEY hang out? Welcome to Facebook groups. 65%+ of nurses are on Facebook. Groups are the go-to spots for like-minded people. 

For you, it's a blue ocean of opportunity. There are 100s of nurse-related Facebook groups out there. But how to use them?  

Together, we'll share:  

✔️ Setting up your profile for success.  

✔️ Identifying & joining groups.  

✔️ Engaging in groups.  

✔️Converting group members to applicants.

Here we’ll reveal the strategies hospitals, homecare agencies, and senior living organization from ‘we’re not getting enough candidates’ to applications, interviews, & hires with nurses they have never spoken to before.  

Together, we shared:  

✔️ What works and what doesn’t in nurse recruitment from the 1000 plus RN applications we have generated.  

✔️ How to access the largest, untapped candidate market, to reach 70% of qualified RNs or LPNs and drop your CPH to under $3000.  

✔️ The 3 simple steps your organization should follow to get more qualified nurse candidates from non-job board channels.  

✔️Strategies to create a recruitment marketing plan to attract nurses using both organic and paid sources.

Kevin Kirkpatrick, VP Executive Search at Optimum Talent - With over 20 years recruiting experience, Kevin is loaded with insight & knowledge. Formerly director of recruiting at 2 hospitals, & currently a VP of Exec Search, he's run multiple healthcare hiring events, & has the battle scars to prove it. Kevin will be providing the strategic perspective to the discussion & drawing on his extensive experience.  

We'll be covering:  

✔️ How to raise your event show up rate by up to 20%.  

✔️ The often-overlooked problems which could kill a hiring event, and how to avoid them.  

✔️ How to access the largest, untapped candidate market, & show your event to 70% of qualified RNs, CNAs, or LPNs.  

✔️ The 3 simple steps your organization should take to start organizing an event.  

✔️ The most-important aspect of execution to ensure you get an ROI.  ✔️The best way to co-ordinate a team of remote recruiters....without a tech disaster.