Nurse Recruitment Secrets

In early 2023, Susan Burke was handed a goal to help reduce costs by hiring 320 RNs for Oregon-based PeaceHealth. While she and her team were able to increase their hiring by 41% and save the organization at least $14m+, there were also a number of valuable lessons along the way.

We’ll talk:

Watch this conversation on YouTube at

And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! https://nurserecruitmentx.com/

It's not easy being a (laid off) hospital CHRO these days. Less when increased staffing costs dragged your employer into the red 4 consecutive quarters.

Healthcare Recruitment teams have a rough relationship with advertising. You don't have an in-house expert on staff; everyone ends up fishing in the same pond, using the same suppliers.

But I think it's time we celebrate the results over high price points. Effective nurse recruitment ads have the potential to generate a consistent flow of qualified candidates.

And they don't need to all come from Indeed or LinkedIn. I've identified $1m of our spend on nurse recruitment advertising. In the podcast I'll share our learnings:

• Offer, audience, message: there are but 3 content considerations

• Create a strategy, standard operating procedures, and specialized resources

• Best way to manage relationships with job boards, e.g. Indeed

• Engaging respondees: making money go beyond the first interaction

• Value category diversification over channel

Watch this conversation on YouTube at https://www.youtube.com/watch?v=AtkXZRM_llQ&ab_channel=NurseRecruitmentExperts

And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! https://nurserecruitmentx.com/

Hospitals’ total costs rose by an average of 17.5% from 2019-2022. Labor spend rocketed even higher. Welcome to the era of tight margins in healthcare.

It's pertinent to ask, therefore, how to recruit nurses on budget? I've got a 3 low-cost strategies for you:

(1) Use data to optimize what you have.

(2) Maximize efficiency in your organization structure and team.

(3) Get clear on your identity, values, and culture.

Everyone loves a bargain. I think you'll enjoy these tips to enhance your nursing recruitment strategies, without breaking the bank.

Watch this conversation on YouTube at https://www.youtube.com/watch?v=hBIDRY0XhI4

And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! https://nurserecruitmentx.com/ 

Need nurses? The world's your oyster. The Bureau of Labor Statistics projects that there will be 203,200 openings for registered nurses each year through 2031, which includes nurse retirements and workforce exits.

Many healthcare leaders are building and enhancing their candidate pipeline in another way: international nurse recruitment. It's an area that can baffle some facilities, intersecting cultures, government policy, immigration trends, and local know-how.

So we're excited to be joined by Mukul Bakhshi, Chief Global Affairs Officer at CGFNS International, the world’s largest credentials evaluation organization for the nursing & allied health professions since 1977.

CGFNS helps foreign-educated healthcare professionals live and work in their country of choice by assessing and validating their academic and professional credentials.

Mukul's varied position includes managing relationships with government stakeholders, NGOs, and recruiters. He has previously served as Co-Interim CEO and Chief of Strategy and Government Affairs.

Together, we cover:

🔴 Market trends: Why do nurses come, and how can we attract more? The potential of internationally educated nurses: To what extent can they solve the nursing shortage? What are the shortcomings?

🔴 Advice on getting started for facilities: Should they use agencies or try going direct? What are the immigration procedures?

🔴 Ongoing challenges to recruiting international nurses: What are the barriers? New Green cards are currently frozen, why and for how long? Creating a great in-house welcome: How to retain international nurses?

🔴 Preparing nurses for credentialing: What's required of international candidates?

🔴 Emerging technologies improving the process: What should facilities keep an eye on?

Generative AI is here to stay. It's the ability to create text or image content with a few prompts.

Watch this conversation on YouTube at https://www.youtube.com/watch?v=ySemELmDvwA.

And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! https://nurserecruitmentx.com/

Is the retention of skilled nurses on your mind? In today's dynamic healthcare environment, retention is more than a necessity - it's a strategic imperative. Recognizing the challenges nurses face and addressing them head-on is the key to building a resilient and committed nursing workforce.

On this episode, three nurse recruitment experts discuss the nurse retention strategies that have worked for them, and strategies they’re focusing on now and for the coming year.

Our speakers on this episode are:

Listen in as we explore this critical issue and share steps you can take to reduce attrition and keep more of your nurses in your organization.

And:

Are you ready to gain valuable insights and 'light bulb' moments from over 40 interviews on leadership?

In this episode we interview Jeff Lackey, host of the "Growing Your Business With People" podcast. Jeff - former VP of TA at CVS Health shares his 5 key pillars on leading successful teams, as shared by his podcast guests.

Whether you're leading a hospital HR department, looking to optimize operations, or searching for strategies to boost retention and recruitment, this episode is tailored just for you.

Our healthcare-focused episode touches upon building and leading departments and teams, saving costs by optimizing internal operations and bringing processes in-house, choosing and getting the most out of vendors, retention strategies, and recruitment marketing know how.

Listen and embark on a journey of healthcare leadership excellence.

Learn more about Nurse Recruitment Experts’ boutique nurse recruitment service and non-job board sourcing methods at https://nurserecruitmentx.com/

Summer's over and ghouls are popping up in gardens across the country. As time passes quickly, it's essential for nurse recruitment teams to look ahead to 2024.

This episode covers the favored approaches to 2024 being implemented by leaders from 13-hospital, Michigan-based health system McLaren Healthcare.

Jennifer DiSanza, Talent Acquisition Director, and Cynthia Johnson, Recruitment Manager, share their insights, best practices, and real-world success stories, ensuring you're well-equipped to overcome the challenges of nurse recruitment in 2024 and beyond.

Learn more about Nurse Recruitment Experts’ non-job board sourcing methods at https://nurserecruitmentx.com/