In this episode:

On this episode of CPG Week, the podcast team teases their Nosh Notables honorable mentions, details the latest investment for a fast-growing food brand and discusses the different marketing approaches food brands are taking in the Ozempic Era.

Nosh managing editor Monica Watrous and senior reporters Brad Avery and Lukas Southard talk about Oats Overnight Series B round and how the brand has built a strong consumer base in ecommerce. The team goes on to dive into the Brightfield Group’s exclusive BevNET/Nosh Q2 Report: The GLP-1/Ozempic Craze and reflects on how food brands are marketing around the continuing demand for weight loss solutions related to GLP-1 drugs.

Show Highlights:

0:50 - The team shares their personal honorable mentions for Nosh Notables including a shoutout to Omsom’s founders, the creative mind behind Netflix’s “Unfrosted” and one of leading names in hot honey.

3:00 - Senior reporter Brad Avery talks about Oats Overnight’s recent $35 million investment announced this week. The company appears to be continuing its growth trajectory and resourcing its manufacturing and labor force with the new tranche of capital.

6:45 - Nosh managing editor Monica Watrous explains what was reported in the Brightfield Group’s Q2 dive into GLP-1 drugs and how consumers are responding to weight loss solutions in CPG. The conversation harkens back to previous podcast episodes where the team has discussed the growing trend towards weight loss products and how food and beverage brands are positioning around semaglutide drugs like Ozempic and Wegovy. 

About the CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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