Off the Grid: Leaving Social Media

What if selling didn't have to feel sleazy? And the words on your website could cast a magical spell for your ideal clients/customers instead?

Today, I'm joined by copywriter and podcaster Nicole Cloutier to talk about how to be more specific in our messaging and simple tips to write better sales pages.

Tune in to hear about:

• Nicole's journey from poetry MFA to copywriter
• Pain point marketing + if it's (un)ethical?
• How asking "so what?" can turn boring writing into compelling copy
• Ways that better messaging can improve your product sales (not just services!)
• The value of embracing "pleasure point marketing"
• How to write your first sales page (ever!) 
• 3 ways to improve your existing sales pages so you can (hopefully) make more $$$

And make sure to grab Nicole's FREE sales page bundle, exclusively for Off the Grid listeners!

RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

 
 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid

Leaving social media isn’t always the most profitable decision… but maybe it taps into something even more lucrative?

In this episode, I’m joined by Leah Kern, an anti-diet dietitian who left social media a year ago and has experienced ups and downs in her business since.

For the first half of our conversation, we explore Leah’s path onto and off of social media, including how she used to get clients on Instagram and how she finds clients now.

Then in the second half of our chat, we discuss how intuitive eating actually led us both deeper into our values and why breaking up with diet culture was an important step toward breaking up with the apps altogether.

Tune in to hear a new perspective on what it's really like to leave social media with your business. And if you love this episode, be sure to tune in to Amelia on Leah's podcast Shoulders Down as well!

 
RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

 
 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid

Today I’m joined by writer, therapist, and creative Lisa Olivera to talk about how her work and life have shifted as her Instagram platform's grown to over 400,000 followers.

Together, we dive into:

• Two reasons Lisa joined Instagram + how it felt as her account grew
• The allure of online business + what we’re “supposed to do” when we have a big platform
• Unpacking the rise of the “instagram therapist” + the content-ification of therapy
• Why Lisa started her Substack newsletter + how it’s supported her work
• Social media addiction + the compulsion to post/like/share/scroll
• Facing the big hole that’s there when social media’s not there
• How to make the choice to stay on social media (or not)

 
RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

 
 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid

How do we stay creative — when there’s so much to do and so much at stake?

Today I’m joined by writer, coach, and retreat leader Maria Bowler for a practical and philosophical conversation about:

• The difference between productivity & creativity
• Why we don’t want to focus on “being efficient” or “maximizing ROI”
• How to actually be present (without feeling like you’re just being told to “be present”)
• The pain of alienation & how it permeates our daily lives
• Distinguishing between creative friction & oppressive friction
• Why creating more isn’t about doing less
• How to stretch time, lose track of it, and be with yourself beyond the clock
• What Maria thinks about social media this year

 
If you love this conversation, make sure to get yourself a copy of Maria’s book, Making Time! Off the Grid listeners get a special discount and free shipping at this link. (sponsored)

 
RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

 
 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid

It’s 2025 and everyone’s sick of social media… so what do we do now?

Today we’re kicking off season six with a conversation with poet, author, actor, and model Arielle Estoria. Over the past decade, Arielle has cultivated a multi-faceted creative career while growing her Instagram following to over 100K people.

In this vulnerable conversation, we explore:

• Arielle’s work as an artist & how social media turned her into an influencer
• What happened for Arielle when supporting Black creators was no longer “popular”
• The impact of social media trends on our identity + creative practice
• The boundaries Arielle's creating to stay focused on her art in 2025
• Plus! Arielle asks me if I miss anything about Instagram… and we chat about my newfound Youtube addiction 😬

 
RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

 
 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid

This is a free preview of a paid episode — where I answer a few questions that have been coming my way a lot lately, including:

🤔 Should I niche down?
🧐 Does my business need a signature offer?
🙃 Will I be more successful if I just do one thing?

I have … a lot of feelings … about the advice that every business needs a super specific niche. So if you’ve ever felt like you were doing “too much” or “people just don’t get it” or “maybe I need to scrap all this and commit to one thing,” then please join me as I reflect on:

• The rise and fall of the “10k Signature Offer”
• What it means to “niche down” & why this advice is so widespread
• Why creative people NEED multiplicity & how to embrace it in your business
• Examples of how to blend many interests & offerings into one online presence
• How to create a business that’s “a meal of all sides” instead of just one main course

 
To hear the whole episode, join the Clubhouse at offthegrid.fun/clubhouse

When you do, you'll get access to over 30 bonus episodes (and counting), curated tech + creative business newsletters, and more. Plus your own private podcast feed, comments threads, and behind-the-scenes updates on the show.

Please join the Clubhouse to support the show! And find this specific episode here :)

TikTok's been banned (for a minute). Meta's removed fact-checking (for good?). 2025 has already been a big year in social media news, and if you're having some big feelings about it, this episode is for you.

Today we’re grieving social media together, so we can remember what we loved, recognize what we miss, and prepare ourselves to step into what’s next.

So whether you were abruptly kicked off TikTok or you've been inching away from social media for a while, tune in to this Best Of episode (with a new of-the-moment intro!) to hear more about:

• What the TikTok ban means for small business
• Why we need to make space to grieve our favorite social media apps
• A 3-step practice for connecting with your feelings about social media
• Grieving vs Mourning & Embodying the process

 
RESOURCES + LINKS
🔗 Get all the links mentioned in this episode here
👋 Download the FREE Leaving Social Media Toolkit
🌐 Join the Interweb for courses + community
🌸 Peep the Clubhouse for bonus episodes + emails
💌 Try Flodesk for easy email marketing, forms + e-commerce & use this link for 50% off your first year (affiliate link)

 
 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid

Let's put the cherry on top of your 2025 marketing toolkit with a long-form episode on 2025 Marketing Trends!

To do that, I'm joined by communications strategist Amanda Laird to chat about four things she's forecasting for the year ahead, including:

• AI operations & optimization — plus the need to disclose how we're using AI in our work 🤖
• Big shifts in the social media landscape — including the fall of X, the rise of Bluesky, "free speech" on Facebook & more 🪨
• Substack's slow & steady descent from newsletter service to social media platform... 🫠
• & The return to IRL events — plus more intimacy in our online spaces 🫂

   
Tune in for a gently-guided look into the murky crystal ball of online biz in 2025. Then join us in the Clubhouse for our members-only biz forecast episodes throughout the year!

MORE FROM AMANDA
🐌 Visit the Slow & Steady website
📩 Sign up for Amanda's newsletter
🎧 Listen to Amanda's previous appearance on Off the Grid (Apple Podcasts, Spotify)

 
RESOURCES + LINKS

👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

💌 Try Flodesk for easy email marketing, forms + ecommerce! Use this link for 25% off your first year. (affiliate link)

 
 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid

Today we're revealing the third tool in your 2025 marketing toolkit, and I'm resharing our BEST OF episode where Michelle Warner teaches us all about relationship marketing!

With an MBA from one of the world’s top business schools and 15+ years experience growing small businesses, Michelle designs tiny companies that are built to last. She’s also the creator of Networking That Pays, the introvert-friendly connection system that brings in reliable leads, consistent referrals and meaningful connections for your business — in just 5 minutes a day.
 

Together, Michelle and I talk about:

• What relationship marketing is
• The difference between relationship marketing & traffic marketing
• How a network can support your business
• Who needs to be in your network (& who doesn’t)
• How to “borrow an audience” & why it’s so effective
• The one type of content you need to have for relationship marketing to work

 
MORE FROM MICHELLE

⏱️ Get Michelle’s free workshop 5 Minutes A Day to a Network That Pays
🎧 Listen to Michelle's podcast Sequence Over Strategy

 
RESOURCES + LINKS
👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

💌 Try Flodesk for easy email marketing, forms + ecommerce! Use this link for 25% off your first year. (affiliate link)

 
 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid

At long last, we’ve got an episode exploring all things podcast guesting! And to do that I’m joined by return guest, portfolio career expert, and founder of Inner Workout, Taylor Elyse Morrison.
 

Together we get into:

• What podcast guesting is (and what it isn’t)
• How to know if you should start a podcast or focus on podcast guesting
• A pep talk for boosting your confidence on the mic
• 3 things to do before you focus on podcast guesting
• Examples of how to develop pitch topics for a few different types of businesses + creators

 
And if you’re ready to put all this into action, please let me recommend Taylor’s new course, Grow Your Brand by Podcast Guesting! I’m a guest expert on one of the sections, and you can use the code OFFTHEGRID FOR $50 off if you sign up by the end of January.

MORE FROM TAYLOR

👀 Read Taylor’s blog posts on how podcast guesting fits into your marketing strategy + how to make the most of being a podcast guest

📈 Use the code OFFTHEGRID for $50 off Grow Your Brand By Podcast Guesting (code expires 1/31/25)

RESOURCES + LINKS
👋 Download the FREE Leaving Social Media Toolkit

🌐 Get on the Interweb waitlist for creative business courses + community

💓 Join the Clubhouse for bonus episodes + emails

💌 Try Flodesk for easy email marketing, forms + ecommerce! Use this link for 25% off your first year. (affiliate link)

 
 
OCTOBER COMMUNITY SPONSOR:
✨ Stop scrolling and start shuffling. Come home to your mind, body, and business with Be With Your Body Tarot. Get 25% off the deck and/or autumn planner with code OFFTHEGRID at: bewithyourbody.com/off-the-grid