Joining us today is Gay Gaddis, Founder of T3. 

Gay started T3 using $16,000 taken out of her IRA during a downturn in the economy. It was a big risk, but thirty years later, it's one that has paid off several-fold. Today, T3 is helping clients build useful brands that reach consumers around the world.

Chad and Gay talk about:

• The importance of being an early adopter of tech and how this gave T3 an edge working with Dell
• The future of marketing, original content, and product placement.
• Personal brands and new forms of media
• The business climate in Texas
• Some of the business moves Gay had to make to keep T3 lean in recessions
• How she avoids vision-diluting partnerships
• And more!

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This episode of Mission Daily is brought to you by our friends at TriNet. TriNet makes HR easier, from payroll to benefits to compliance. AND they offer full-service solutions tailored to your industry and your company, whether your team is 10 people or 1,000. Check out TriNet today at trinet.com.

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