EAB’s Angela Street is joined by DC-based PR professional Stacy Skelly from The Reis Group, for a conversation on managing PR during a crisis. The two discuss how to prepare a crisis communications plan before disaster strikes, how to communicate with key audiences, and pitfalls to avoid in the heat of the moment. They also discuss ways to overcome challenges common within the university setting, that can make it difficult to reach consensus when developing messages for public consumption.

EAB’s Jarrell Anderson and Alexa Silverman explore proactive steps that colleges can take to help Black and Latino men build a stronger sense of connection with their campus community. With Black and Latino men lagging nearly every other demographic in terms of college graduation rates, colleges are trying creative new approaches to drawing these students in and making them feel valued. Jarrell and Alexa share innovative programs that are working for partner institutions and identify four key moments in the student lifecycle when making a positive connection is especially critical.

Juli Scalf, part of the College Greenlight team at EAB, is joined by Jordan Wesley, Managing Director of Partnerships for a community-based organization called Let’s Get Ready. The two discuss ways to forge better partnerships with CBOs by understanding the role they play in helping students overcome obstacles when applying to colleges. Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment.

EAB’s Michael Fischer and Ron Yanosky discuss whether ChatGPT represents an existential threat to higher education. The two review the current state of play and examine ways that institutions are adapting to force students to complete assignments and demonstrate mastery of course material without the aid of artificial intelligence “shortcuts.” They also explore ways that institutions might evolve to incorporate the use of AI to complement but not replace a student’s own creative thought.

EAB experts Caylie Privitere and Matthew McAloon examine the benefits to students and institutions from the restoration of Pell Grant funding for incarcerated persons who want to pursue a college education. Caylie and Matthew explore the challenges and opportunities for institutions that are eager to tap into a new market of at least 700,000 potential students. The two also offer examples of schools that are doing a good job of managing logistics around delivering educational content as well as resources, from counseling to computers to things as basic as pencils and pens, to students behind bars.

EAB’s Beth Donaldson and Kevin Shriner share findings from a new survey of university Presidents, Provosts, and Vice Presidents of Enrollment Management to learn more about their strategy and goals for increasing graduate enrollments. Respondents made it clear this is a significant priority, but they may not have an effective strategy to accomplish their goals. Beth and Kevin examine the state of the market for graduate degrees and identify both best practices and common pitfalls leaders will need to manage in the months ahead.

EAB’s Nicole Council, Scott Baker, and Jonathan Barnhart discuss the explosive growth of TikTok as a student recruitment tool and why it may, nevertheless, disappear completely from college campuses. While TikTok has become the dominant social media platform used by Gen Z students, state-run colleges across America are banning access to the platform over a variety of concerns. Our guests share advice for admissions teams on how to adapt quickly as the situation evolves.

EAB’s Lauren Edmonds and Natalie Ken discuss the programs, course modalities, and other educational preferences of active-duty military and veterans. The two explore differences between those looking for credentials that will help them advance their military career versus those looking to build on their military experience to launch successful post-military careers. They also share advice for admissions teams on ways to signal to military students that your institution understands their challenges and will offer them maximum flexibility.

Syracuse University’s Kal Srinivas joins EAB’s Andrina Musser to talk about how the technology, people, and processes changed at Syracuse to boost student retention efforts. The two discuss institutional barriers that had to be addressed, ways to get faculty on board, and the use of predictive analytics in facilitating proactive student outreach. Dr. Srinivas also shares lessons learned and top tips for others looking to undertake a similar transformation at their institution.

EAB’s Jeff Schiffman is joined by enrollment consultant Errol Wint and Lindsey Hoyt from Reed College to talk about their respective career journeys in higher education. The three share advice on networking, on how to earn that coveted promotion, and on how to showcase your skills in ways that will resonate with prospective employers. They also urge listeners to listen to your gut and take that leap of faith when the right career opportunity presents itself.