EAB’s Beth Donaldson and Kevin Shriner share findings from a new survey of university Presidents, Provosts, and Vice Presidents of Enrollment Management to learn more about their strategy and goals for increasing graduate enrollments. Respondents made it clear this is a significant priority, but they may not have an effective strategy to accomplish their goals. Beth and Kevin examine the state of the market for graduate degrees and identify both best practices and common pitfalls leaders will need to manage in the months ahead.