Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995! 

In this episode, we discuss: 

• Breaking down the silos and integrating marketing channels 
• The importance of cost and ROI 
• Looking beyond last-touch attribution 
• Sustainability integration 

Dive in: 

[04:29] Tracking marketing impact through direct and indirect means. 

[08:53] Traditional marketing measurement uses complex tracking mechanisms. 

[12:47] Measurement complexity, silo breakdown, techniques combination effectiveness. 

[13:58] Integrating all marketing activities for effective attribution. 

[19:27] Factor cost calculations into cross-channel marketing decisions. 

[22:03] Sustainability in marketing is gaining popularity. 

[23:43] Insider Tips from Jo! 

 

Find the notes here: https://keepopt.com/214  

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Get all the links and resources we mention & join our email list at https://keepopt.com

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