Charlotte Pearce is on a mission to help brands be more human. She’s a Forbes 30 under 30, and founder of Inkpact, where her and her team help brands like Gymshark, John Lewis, and Tiffany to increase sales in the most offline, scalable, personalised way possible! She's on the podcast today to outline how using personalised direct mail can increase Average Order Values by over 30%, AND make your customers 50%+ more likely to buy. It's email marketing automation in the real world.Get all the links and resources we mention at <a href="https://keepoptimising.com/?utm_medium=episodenotes&utm_source=captivate" rel="nofollow">KeepOptimising.com</a>Episode sponsored by <a href="https://www.klaviyo.com/?utm_campaign=masterplan&utm_medium=referral&utm_source=podcast" rel="nofollow">Klaviyo</a> ****
Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

Charlotte Pearce is on a mission to help brands be more human. She’s a Forbes 30 under 30, and founder of Inkpact, where her and her team help brands like Gymshark, John Lewis, and Tiffany to increase sales in the most offline, scalable, personalised way possible! She's on the podcast today to outline how using personalised direct mail can increase Average Order Values by over 30%, AND make your customers 50%+ more likely to buy. It's email marketing automation in the real world. Get all the links and resources we mention at KeepOptimising.com Episode sponsored by Klaviyo**** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Charlotte Pearce is on a mission to help brands be more human. She’s a Forbes 30 under 30, and founder of Inkpact, where her and her team help brands like Gymshark, John Lewis, and Tiffany to increase sales in the most offline, scalable, personalised way possible! She's on the podcast today to outline how using personalised direct mail can increase Average Order Values by over 30%, AND make your customers 50%+ more likely to buy. It's email marketing automation in the real world.Get all the links and resources we mention at <a href="https://keepoptimising.com/?utm_medium=episodenotes&amp;utm_source=captivate" rel="noopener noreferrer">KeepOptimising.com</a>Episode sponsored by <a href="https://www.klaviyo.com/?utm_campaign=masterplan&amp;utm_medium=referral&amp;utm_source=podcast" rel="noopener noreferrer">Klaviyo</a> ****
Get all the links and resources we mention &amp; join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&amp;A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: <a href="https://redcircle.com/brands" rel="noopener noreferrer">https://redcircle.com/brands</a> Privacy &amp; Opt-Out: <a href="https://redcircle.com/privacy" rel="noopener noreferrer">https://redcircle.com/privacy</a>

Offline Marketing: Personalised Direct Mail with Charlotte Pearce from Inkpact

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. And then we take a week off to give you time to IMPLEMENT.- Current Mini-Series = SEO and AI Search or GEO- Next Mini-Series = Growth + Episode 300- Last Mini-Series = WhatsAppPrevious topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, &amp; Improving Conversion RatesYou can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only.I look forward to helping you keep optimising your marketing very soon!Chloe Thomas, host of the show About our host:Chloe Thomas has been in marketing for over 15 years, she&#39;s the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. And then we take a week off to give you time to IMPLEMENT. - Current Mini-Series = SEO and AI Search or GEO - Next Mini-Series = Growth + Episode 300 - Last Mini-Series = WhatsApp Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.&nbsp;In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.&nbsp;And then we take a week off to give you time to IMPLEMENT.- Current Mini-Series = SEO and AI Search or GEO- Next Mini-Series = Growth + Episode 300- Last Mini-Series = WhatsAppPrevious topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, &amp; Improving Conversion RatesYou can hear a new episode for free every Wednesday.&nbsp;Each episode lasts about 30-45 minutes and is audio only.I look forward to helping you keep optimising your marketing very soon!Chloe Thomas, host of the show About our host:Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

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Offline Marketing: Personalised Direct Mail with Charlotte Pearce from Inkpact

Offline Marketing: Personalised Direct Mail with Charlotte Pearce from Inkpact

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