Ohio State University unveils a bold new approach to NIL deals, partnering with Learfield to form the Buckeye Sports Group. Host Jay Stephens breaks down Athletic Director Ross Bjork's $20.5 million revenue-sharing program and commitment to maintaining all 36 varsity sports. Discover how this strategy impacts recruiting across disciplines and why it gives the Buckeyes a competitive edge. Stephens analyzes the importance of preserving the student-athlete model while adapting to the evolving landscape of collegiate athletics. Learn why conferences, not the NCAA, truly run college football and how this power dynamic shapes the sport's future.

Tune in for an in-depth look at Ohio State's innovative NIL management and its potential to reshape college athletics.

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