December 29, 2025

Old media is dying. Now what?

39 minutes

In this episode, Paul dives deep with media futurist Gordon Borrell to dissect the real state of local news. From outdated economic models and lack of R&D investment to missed opportunities in storytelling for local businesses, Gordon argues that reinvention is not just possible, but critical. Gordon gives examples of local innovation, why AI is the next big media disruptor, and how local news can rediscover its purpose by engaging with its community on its own terms.

Links:

Borrell Associates

https://borrellassociates.com/

Gordon Borrell - LinkedIn

https://www.linkedin.com/in/gordonborrell/

Corey's Local Marketing Minute

https://youtube.com/playlist?list=PLotYB2MglBOZXScqlPwxvHrmHI4x2r402&si=LvGmBZOzVQgTP9oP

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