Oli White may be best known for his YouTube presence, 

which has over 2.5 million followers; but in 2020 he founded UNIQUE CBD – a premium and science backed CBD brand. So, how did he go from the height of YouTube stardom to a brand that barely mentions his involvement? 

Alex and Joe chat with Oli about his YouTube career, how that has prepared him for marketing a business and what led him to find an interest in CBD. 

Oli also shares the thoughts behind the decision to take a more behind the scenes role, what was surprising to him about starting a business, and why TikTok is a must-have tool for startups. 

Follow Oli, UNIQUE CBD and the team behind The Founders.