Leaders Worth Knowing Podcast

Olympic marketing - the myths, the magic, and the future

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From the Leaders Sport Business Summit in New York this March, former Coca-Cola marketer Scott McCune helms a discussion on the merits, measurements and impacts that come with an official Olympic association.

On the panel:

  • Janet Fletcher, brand director, Olympics & Sports Marketing at Proctor & Gamble
  • Trudy Hardy, VP of marketing at BMW North America
  • Phil Pacsi, VP consumer marketing at Bridgestone North America
  • Lisa Baird, CMO, US Olympic Committee

    • On the agenda:

    • The birth, evolution and impact of P&G's game-changing 'Thank you, Mom' campaign
    • BMW's integration into the fabric of US Olympic preparation and performance
    • Bridgestone's first crack at an Olympic Games: why it's activating in the US, Brazil, South Korea and Japan only this year
    • The link between a US presidential election and a Summer Games, and why the American public might need a feel-good dose of healthy patriotism a little more than usual

      •  

      ...more
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      Leaders Worth Knowing PodcastBy Leaders
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