Hello and welcome to “On Becoming a Brand”, a RETHINK Retail exclusive where we dive into the stories that shaped the brands we love—and the people behind them.

On today’s episode, host Gabriella Bock hears from Jason McGowan, Founder & CEO of Crumbl Cookies, about how he and his cousin Sawyer Hemsley founded the country’s fastest-growing cookie company. Join us as Jason shares his story about how, after immigrating to the United States with only an 8th grade education, he taught himself to build websites and launched himself into a promising tech career.

How does tech relate  to cookies? Jason reveals the methodical approach behind the brand's OG cookie as well as how the company became a near-overnight sensation on TikTok.

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