So…everyone (and their dog 😅) seems to have a social media presence nowadays - whether on Instagram, YouTube, TikTok, Twitter, etc. But how important is it for musicians today to embrace social media, really?

Can growing an online audience have tangible benefits to one’s career? Or is the reality different from how it appears from the outside?

If you’ve ever wondered what it takes to build a sizable online following, and whether it’s worth taking the leap, I think you’ll enjoy today’s episode with violinist Sumina Studer (340k followers) and violist Drew Forde (160k followers).

Spoiler alert: it turns out that the experience can be a nuanced mix of positives and negatives, and be different for each person too.

Get all the nerdy details here:
On Building an Audience in 2023: Sumina Studer & Drew Forde

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