Three Types Of Video Content – Testimonials

Use customer testimonials to showcase experiences from your existing customers to bring in new business.

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Host 1:                                  00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host 2:                                  00:30                     Hello everyone. Welcome to On The Net, where it’s all about your online presence.  Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size.  Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions.  In our previous podcast series on ‘Three Different Types of Content to Have On Your Website,’ we discussed how videos and case studies make great content material for your brand. Be sure to give that a listen, if you haven’t already.  But today we conclude our series by talking about ‘Customer Testimonials’ and how you can showcase experiences from your existing customers to bring in new business. We all know from our own experience that when we make big purchases online, we read product reviews from other consumers.

Host 2:                                  01:21                     Buying is an emotional decision. And most of us want to get honest opinions from real customers, who we can relate to, understand and trust. Who better to hear from about your product or customer service, then existing customers with experience interacting with your company? It is comforting to read someone else’s testimony about how well your product works and how they benefited from it. Moreover, customer testimonials can showcase a number of benefits because not all users will value the exact same feature of your product. This way you’d be able to appeal to more than one type of customer. Your business can list primary features, showcase statistics and research findings about the success you’ve had with your products in the past. But that will only get you so far. In order to really sell, you have to focus on the benefits your product or service provide to customers.

Host 2:                                  02:09                     Testimonials are all about highlighting positive customer feedback. Happy customers are a goldmine of information. Real people (not copywriters or sales guys) get to share first-hand how your product improved their lives or business operations. And that validates your product and gives confidence that the purchase is the right choice! A testimonial is a form of social proof that gives your product an unbiased advantage and your value claims more legitimacy. This invaluable tool can turn prospects into customers by building trust and credibility and thereby increas...

Three Types Of Video Content – Case Studies

Case studies are “customer success stories,” about how your product/service helped that customer achieves success and should be an integral part of your content marketing strategy..

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Host 1:                                  00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host 2:                                  00:30                     Hello everyone. Welcome to On The Net, where it’s all about your online presence.  Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size.  Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions.  As established in the first part of the series on ‘Three Different Types of Content to Have On Your Website’, there are dozens of types of content you can use in your website to establish a relationship with your audience, build your reputation and drive sales. We focused on the value of video content in our previous podcast and today in Part 2 of the series, we are going to talk about why it pays to invest in more in-depth content material, specifically case studies. Simply put, case studies are “customer success stories,” about how your product/service helped that customer achieves success.

Host 2:                                  01:28                     People don’t always want to be sold to, so, if the message sounds like a story, it is more likely to grab the attention of your customers. Think of case studies as an in-depth analysis that tells a convincing story about a particular problem faced by a customer and how your company helps provide a happy resolution for them. Supplement customer comments by explaining why your solution worked best in that particular situation. You can carry on about what your business does but being able to prove that you can really do it is better.  Case studies can range from a single page to several pages and have both written and visual elements as proof of the quality of your products or services. Case studies can be made part of your content portfolio in each stage of the sales funnel, from creating awareness to closing a sale. Unique and valuable research into a given situation is presented in an easily digestible form of a story in full context to demonstrate an effect, which means showcasing a client before, during and after services.

Host 2:                                  02:28                     The implication is that when a potential client reads a case study, they can relate to your client through their problems. Basically, they see the story of your work, and how it provides tremendous value to those who work with you.

Three Types Of Video Content

Consumers are accessing video content more than ever before and the trend is on the rise across the globe. Learn about the importance of video content in your content marketing strategy.

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Host 1:                                  00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host 2:                                  00:30                     Hello everyone. Welcome to On The Net, where it’s all about your online presence.  Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size.  Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions.  Today’s podcast on Video Content Marketing is the first of a three-part series where we will cover ‘Three Different Types of Content to Have on Your Website.’  One of the biggest challenges for marketers is being able to deliver quality content through your website in order to build an active and engaged audience. There is no denying that content is at the heart of inbound marketing and you can make your websites work much harder by including content that resonates with your audience, informs visitors about your product/services, or educates them about your industry.

Host 2:                                  01:22                     This way you emerge as an industry thought leader and credible source for answers that your target market may have.  There are a variety of content formats that exist on the web such as blog posts, infographics, videos, podcasts, surveys, slide shows, eBooks and so much more, but they all serve similar objectives—conversion.  Whether that is in the form of a form completion, download of materials or a purchase. People on the web usually have a short attention span and videos allow visitors to consume more content, faster. No wonder consumers are accessing video content more than ever before and the trend is on the rise across the globe. A third of the internet users are on YouTube and a whopping 6 billion hours of video are watched each month on YouTube. How can any business ignore such compelling data? Also consider that there are more people viewing videos on mobile devices now. Now perhaps it’s because the tiny screens make reading difficult.

Host 2:                                  02:17                     A vast majority of mobile users prefer to get their information visually rather than with plain text, so it is more sensible to use video on your site. While written content is effective, visual marketing is dynamic and far-reaching in increasing interactions and driving measurable actions. Video is a unique and powerful medium that visitors are more likely to engage with ...

Artificial Intelligence In Marketing

For businesses, the opportunities for the use of artificial intelligence in marketing has really skyrocketed.  How is your business planning on making use of this technology this year or next?

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Host 1:                                  00:00                     Podcasting from southern California, this is on the net, your go to for everything you need to know about how to get your business online and keep it there. Brought to you by Lunarpages.  We will help you navigate the mystifying ins and outs of doing business in today’s digital era from web hosting to ecommerce to security and protection. If it has to do with your online presence we’ve got it covered. Let’s get started.

Host 2:                                  00:30                     Hi everyone. For those of you who are joining us for the first time, welcome to On The Net, brought to you by Lunarpages where it’s all about your online presence. For those of you who joined us last week, thank you for coming back. This podcast is designed to make doing business online, easy for web designers, developers, bloggers, and online businesses of every shape and size. Whether you are new to buying a web hosting plan or you’re running a website and have been doing so for a long time, this podcast will answer your most burning questions. I’m your guest podcaster this week. My name is Lisa Maier. I am the CEO of Directive Group, a digital marketing agency that helps businesses dominate their market. I want to first thank Lunarpages for inviting me to speak with you today. They’ve been a trusted partner of ours for many, many years and I’m honored to be their guest.

Host 2:                                  01:23                     In today’s podcast episode, we’re going to talk about the benefits of adding artificial intelligence to your marketing plans. We’re definitely living in an age where the rate of technology change is unprecedented.  To thrive in this environment, consumers, businesses, and organizations of all types must seek to embrace the new challenges and opportunities that are now available to us in our technology driven world.  For businesses, the opportunities for the use of artificial intelligence in marketing has really skyrocketed, and for many leading companies making use of this technology is a top initiative this year or next. Join us today to discuss how to implement artificial intelligence as part of your marketing program. Digital marketing has been a key element for many companies in many industries for a number of years now, surprisingly 20, if you can believe that. It holds many promises, but as the options continue to proliferate, many companies are not so sure where to invest their dollars, nor do they know which of their investments are actually paying off.

Host 2:                                  02:30                     Aside from the siloed data, there are particular issues around attribution, knowing which tactics actually do contribute to conversions and which are not contributing to conversions and therefore your ROI. There was a promise many years ago when digital marketing c...

Is My Website In The Cloud?

Cloud hosting provides the flexibility and security that dedicated, shared or VPS hosting cannot

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Host 1:                                  00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host 2:                                  00:30                     Hello everyone. Welcome to On the Net where it’s all about your online presence. Thanks for joining us. This podcast is designed to make doing business online, easy for web designers, developers, bloggers, and online business of every shape and size. Whether you are new to buying web hosting or running a website, this podcast show will be able to answer your most burning questions. Last week we talked about dedicated and shared hosting. Today let’s explore cloud hosting. Whether you have a small static brochure website, a dynamic site with more user engagement, or running an ecommerce site, integrated with a payment gateway, you need a place to house your site. All data on the Internet needs to be stored on a physical hard drive or server for easy access by anyone online. That is where hosting providers like us come in with exciting hosting plans and services. In our previous podcast, you have already been acquainted with terms such as shared hosting and dedicated servers, but they aren’t the only game in the web hosting town.

Host 2:                                  01:35                     One of the most popular and viable options for websites and web applications is cloud hosting. Confused? Not to worry. In today’s episode, Is My Website In the Cloud, we’re going to unravel the mysteries of cloud hosting. Cloud hosting is essentially the creation and consolidation of server clusters usually made up a virtual computers. Your website or application does not run on just a traditional single server. Instead, the work is spread among multiple computers and that data is accessed via a network connection like the Internet. Hosting on the cloud involves a network of physical servers, frequently situated in multiple locations with virtualized servers running on top of them so that your organization always has a near infinite supply of server resources and you can scale your site according to your needs. With cloud hosting, there is no need to build and maintain expensive computing infrastructure in house.

Host 2:                                  02:33                     That alone may be enough to convince you of the benefits of cloud hosting, but let’s continue to look at some of the other reasons you may want to choose cloud hosting over other alternatives. The division of data across a number of places ensures that the integrity of your data is never compromised and you do not ever lose data. If one server in the cloud crashes,

The Difference Between Shared And Dedicated Hosting Explained

Choosing a hosting platform can be tricky but is an essential decision that contributes to the success of your website. Explore the differences between shared and dedicated hosting.

 

 

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Host 1:                                  00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started

Host 2:                                  00:30                     Hello everyone. Welcome to On The Net where it’s all about your online presence. Thanks for joining us for. This podcast is designed to make doing business online easy for web designers, developers, bloggers, and online business of every shape and size. Whether you are new to buying web hosting or running a website, this podcast show will be able to answer your most burning questions.  If you’re confused about which web hosting service is best for you than today’s podcast will help you learn the difference between shared hosting and dedicated hosting and why you would need dedicated or VPS. Let’s start with shared hosting. The main difference between shared and dedicated hosting is that with the former, the amount of disk space and bandwidth allotted is limited because you are sharing the server with other organizations. Whereas with a dedicated server hosting plan, your website is the only site hosted on the server, so there is no resource sharing.

Host 2:                                  01:28                     Shared hosting is more affordable and ideal for smaller organizations. Since one physical server is shared among several users who tap into the same resources, the cost of storage bandwidth and other features end up being divided among everyone. Besides its cost effectiveness, it’s ease of use makes shared web hosting a popular choice for small to mid-sized businesses. Since maintenance administration and security are managed by the shared hosting provider, it is the perfect choice for those who don’t know how to configure a server, install and upgrade software or don’t have the time and webmasters skills to perform technical maintenance. Now, let’s look at dedicated hosting. When your website is hosted on a dedicated server, you enjoy the exclusive use and control of all the server resources. The fact that you do not have to share space with anyone else, improves security. Additionally, you get to choose the operating system control panel, online applications and how you use the server.

Host 2:                                  02:29                     You get greater control of the website. It’s configuration and overall operating environment, even though they are more expensive. With dedicated hosting, you gained far better performance, speed, uptime,

What Is WordPress And Why Do I Need It?

Easy to use and user-friendly, WordPress is the perfect content management system for businesses of all sizes and experiences.

 

 

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Host:                                     00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started

Host:                                     00:30                     Hello everyone. Welcome to On the Net where it’s all about your online presence. Thanks for joining us. This podcast is designed to make doing business online, easy for web designers, developers, bloggers, and online businesses of every shape and size, whether you’re a new to web hosting or running a website. This podcast show will be able to answer your most burning questions. In today’s podcast episode we’re going to help you figure out what is WordPress and why do I need it. WordPress is the world’s largest content management platform, but why do so many people seem to love it? What makes it the best choice for you? Let’s start with what is WordPress? Even though some 10 years ago, WordPress began as just a blogging platform, today, you can use WordPress as a comprehensive content management system, also known as CMS to build or run powerful websites of all demeanors with comparative ease.

Host:                                     01:23                     It is true that you can build a website without a CMS, but for those without technical knowledge, it becomes hard to modify and update without the help of the original developer. Whereas you can easily access your WordPress sites content, both pages and posts, manage plugins, and edit navigation, and more with the same intuitive and well organized dashboard. You can extend the functionality of your site with over 53,000 free WordPress plugins from the WordPress plugin repository, and thousands of free themes in the theme directory with so much at your disposal. You don’t require developer who codes. WordPress is now a trusted tool for all kinds of purposes, from a little blog to share recipes and do it yourself ideas to running high volume sites as a backend for mobile APP to managing a huge editorial system. WordPress is extremely popular and home to some of the world’s most popular names and brands, including CNN, Reuters blog, the New Yorker, NASA, Bloomberg Professional Time Inc, BBC America, and more.

Host:                                     02:26                     Now, imagine the number of visitors these websites handle in a day. About $5 million on average, and on days when there is important breaking news or events the views can skyrocket over $20 million. These sites built on WordPress can be scaled to handle such high volumes of traffic and not crash, which in turn reinforces reliability.

The Impact Of Online Reviews

Online reviews do more than just provide star-ratings for businesses.  Learn how online reviews can impact SEO and so much more.

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Host:                                     00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host:                                     00:31                     Hi everyone. Welcome to your online presence. Thank you for joining us. This podcast is designed to make doing business online, easy for web designers, developers, bloggers, and online businesses of every shape and size. Whether you’re buying your first web hosting plan or you’ve been running a website for ages, this podcast show, we’ll be able to answer your most burning questions. I’m a guest podcast for this week. My name is Lisa Meyer and I’m the CEO of directive group. We’re a digital marketing agency and we help businesses dominate their online markets. I want to first thank Lunarpages for inviting me to speak with you today. They’ve been a trusted partner of ours for many, many years and I’m very honored to be their guest. In today’s podcast episode, we want to discuss the impact that online reviews have on your business. It may seem odd and it did to me at first, but people trust the opinion of total strangers be for deciding where to eat, where to go on vacation, what to watch on TV, and even when they’re making significant purchases.

Host:                                     01:39                     In fact, 8 out of 10 consumers today conduct online research about products before making a purchase. This new era was really shepherded in by Amazon over the last decade, and to this day, they instruct new merchants to optimize their reviews process before ramping up the programs. That’s a pretty significant statement. They want their new merchants to get their reviews processed before they sell products. That is just an amazing fact when you consider it. The fact of the matter is that now it is not personal recommendations from friends or family, but instead to comment of total strangers that are a major determining factor of whether people will buy from you or not, and that shows how important online reviews have become and how massive of an impact they will have to your business success. It’s not enough for business just to build a website. It’s not enough for business just to do paid advertising.

Host:                                     02:45                     You also have to be aware of the online conversation that’s surrounding your business and you have to become very knowledgeable about all of the instances in which your business appears, where people could be making comments about your business, including industry specific review sites on the various other platforms besi...

What To Look For When Outsourcing

Outsourcing can help manage costs and increase efficiency and competitiveness, but do you know what to look for in an outsourced partner?

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Host:                                     00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host:                                     00:30                     Hello everyone. Welcome to On the Net where it’s all about your online presence. Thanks for joining us. This podcast is designed to make doing business online easy for web designers, developers, bloggers, and online businesses of every shape and size. Whether you are new to buying web hosting or running a website, this podcast show, we’ll be able to answer your most burning questions. On today’s podcast episode we will be reviewing a few things to look for when outsourcing tech support for your business. Running a business can be hard. There is R and D, marketing, and sales to focus on besides trying to build a brand and attract potential customers. Keeping up with rapid advancement and adoption of technology and business applications is even more challenging. Not only do you have a budget to stick to you, you may also need to provide 24 / seven tech support for your customers.

Host:                                     01:20                     Moreover, small businesses often struggle due to lack of skilled labor in house, but it isn’t practical to source and hire new talent either. What can you do to manage costs and increase efficiency and competitiveness in such trying times? Something small businesses should definitely consider is to outsource specific business operations to an outside support service provider. You save on operational expenses and the complexities of building your own in house technical support team. Outsource services to a third party such as technical support, reduces the people cost of hiring and training tech support specialists, setting up resources and maintaining systems to the outside company. Outsourcing tech support gives you access to skilled expertise, providing you piece of mind that knowledgeable, highly trained, skilled professionals with industry standard certifications or dealing with your tech challenges. Outsourcing technical support services to a third party vendor frees up time, resource and infrastructure that can be devoted to core business functions, research and development of products and services. But while third party tech support can deliver a full stack service for you, you do need to be careful when choosing the right support provider.

Host:                                     02:31                     Outsourcing any business function is a critical decision that requires time and planning. Here are some important things you need to consider when outsourcing y...

Things To Know For SEO

In todays episode we are going to help you understand some of the intricacies of search engines rankings and inform you of things every website owner should know about SEO.

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Speaker 1:                           00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Speaker 2:                           00:30                     Hello everyone. Welcome to On the Net where it’s all about your online presence. Thanks for joining us. In today’s podcast, we’re going to help you understand some of the intricacies around search engine rankings and inform you of things every web owners should know about SEO. Let’s say you are vacationing in Hawaii for the first time and are looking for a great fine dining restaurant in the area. Chances are you are going to google it to find out which option is best. Most consumers turn to search engines before decision making to look at brand sites before buying, making search rankings. Even more important than ever, but are you aware that nearly 75 percent of users never browse past the first page of search results? So what can you do to get your website to be in that top ranking Google position?

Speaker 2:                           01:25                     The answer is SEO, which as I am sure you now is an acronym for search engine optimization. SEO is the practice of improving and tweaking your website code and content in hopes of creating website traffic from search engines, Google, Bing and Yahoo search crawlers to scan webpages and decipher what your webpage is about so that they can show the most relevant pages to users for their search query. Implementing SEO practices within your own website pages helps provide clues to these crawlers in a language they understand so that your pages get indexed quickly and you organically rank higher in the search results. Simply put, SEO improves searchability of your web pages amongst search engines, builds trust and credibility in your brand and can even drive offline sales. Search engines look at visits, traffic, and engagement as part of their quality scoring to see where to position you in search results.

Speaker 2:                           02:24                     Ever since the Panda algorithm update, Google has been paying attention to websites, design, and layout, making the structure and build of your site more important than ever before. Start by fixing any website architecture problems. This includes minimizing page load times by not using any heavy images on the site and try to avoid a lot of JSS code. Smush and compress the images on your page and use alt tags to define what image you are using on the page. Whatever you do, ensure you have a responsive website optimized for mobile devices. Next,