In this episode my guest is Ondar Tarlow, a marketing strategist with more than 20 years of experience working with brands like Fastlane Drive, Pacific Premier Bank, and the LA Chargers. He’s built a career on creating events and campaigns that actually move people—sometimes literally into showrooms.

We dig into the big question dealers wrestle with all the time: what actually makes an event memorable? Ondar breaks down why so many VIP activations fall flat, and what it takes to craft experiences that stand out in a world where everyone is competing for the same high-value customers.

You’ll hear insights on:

• Knowing your audience beyond the surface level
• Why cocktail tables and champagne won’t cut it anymore
• How partnerships with other brands can elevate your dealership events
• Lessons automotive retail can borrow from Formula One and pro sports
• Where AI fits into the future of marketing without losing the human connection

If you’ve ever wondered how to make your dealership events more than just “another invite,” this conversation will get you thinking differently about experiences, community, and what customers really value.

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