Live @ HCAOA—20-minute conversation with Clayton Foutch, CEO of Home Matters Caregiving

• Clayton Foutch on LinkedIn
• Home Matters Caregiving
• Home Matters started as a family business in 2007, franchised in 2020, and now has 39 locations nationwide.
• Built on a nurse-guided, innovation-focused model shaped by Clayton’s engineering background.
• Traditional care mainly serves the top 5% who can afford $10–30K/month, leaving a huge access and labor gap.
• The team has reviewed ~40 emerging technologies and formally tested several to close these gaps.
• Passive tech matters most—anything clients must wear, charge, or interact with quickly fails.
• Sensi leads in audio-based passive monitoring, but roughly 25% of clients still resist it.
• Operators must shift from reactive to proactive care models using tech to prevent incidents.
• Agencies can partner with discharge planners by offering tech-forward solutions for families who can’t afford full-time care, proving value through metrics like readmissions.

Sponsors:

• Baba (callbaba.com): AI phone-based co-pilot for seniors to prevent loneliness, create support, and connect them with professionals 
• Paradigm (paradigmseniors.com): Credentialing, billing automation, and revenue cycle management for VA and Medicaid payments
• HomeSight (vantiva.com/homesight): TV-based wellness hub for blended care—video visits, health monitoring, and daily reminders for the family and care team