Political Breakdown

Oppo Research: Digging Up Dirt on Your Political Opponents

03.21.2024 - By KQEDPlay

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Behind the negative attack ads on candidates that we see on TV and social media is what’s known as opposition research — basically, digging up dirt on your opponent. 

Scott talks to campaign consultant Eric Jaye about how opposition research has changed in recent years and whether it still matters to voters.

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