Click the link Below to learn about the "Closing With Confidence"
Minicourse
https://optimal-selling.mykajabi.com/closing-with-confidence
This video is about what being the optimal salesperson means and what
optimal selling is all about. Look, on the surface, selling doesn't seem
like a very hard job. After all, all you do is talk to somebody and see
if you can get them to buy something.
It doesn't require any specialized knowledge or any advanced degree or
any physical attributes like being tall or having a lot of strength or
stamina. But anybody who has ever sold for a living knows that selling
can be one of the most exhausting and draining professions out there.
And why is that?
The reason it's so emotionally exhausting is because of what I call
self-limiting beliefs or other hidden weaknesses. If you have a need for
approval, in other words, it's important to you that people like you,
and, in fact, it's more important that people like you than that they do
business with you.
Anytime you try to execute a sales technique that you perceive to be
aggressive, you have to fight through that barrier, and you're going to
spend emotional energy. Or how many times did your parents tell you not
to talk to strangers when you were a little kid, and now your boss tells
you to go out and talk to 20 strangers today? Or, you have to deal with
things like rejection and talking about money when everybody knows it's
not polite to talk about money.
So these are emotional energy we have to expend to get to where we're
going. This is compounded by salespeople who are using outdated sales
techniques and archaic sales practices to try to further their
profession. What it means to be the optimal salesperson is to
systematically, one by one, eliminate these self-limiting beliefs.
Beliefs like it's not okay to call on the end user; you have to call on a
purchasing agent. Or it's not okay to talk about money early in the
sales process. Or it's not okay to ask certain questions. Or it's not
okay to call on the CEO; you have to call on the purchasing department.
So you have to systematically eliminate those beliefs.
The self-limiting beliefs that will allow you to execute more effective
sales techniques. So simultaneously, you're working on eliminating those
beliefs while you are improving the sales tactics that you employ.
Eventually, what happens is you don't expend as much energy, and you can
have a much more efficient selling machine, you being the machine.
So you're not wasting energy; you are just thinking of something to say
and saying it. You don't have to fight through anything to actually say
it. Eventually, selling becomes less and less draining, and eventually,
you've reached a point where you are selling at a very high level, and
you're selling at a level of what I call effortless high performance.
When you reach that point, you are selling optimally, and you have
become the optimal salesperson.
