Am I using my website effectively? How can I improve my online presence? I want to improve my SEO - what are some things I can do myself? What are some more advanced things that I could get some assistance handling? In today's interview with Spencer Powell of Builder Funnel, we answer these questions and focus in on some small, actionable things that seem to move the SEO and conversion needle that remodelers can implement. Spencer and I will discuss: Using services pages to build your SEO (3:10), keeping your old content fresh (6:40) the importance of opt-ins (12:00), why your blog matters and how to make it work for you (19:28), and how to utilize your Google Business page (20:40). Spencer comes from a long line of builders who have been in business for over 100 years now, dating back to his great-great grandfather. Spencer got started in marketing when his uncles' business made a shift from purely home building to adding a remodeling division. When the crash hit, they needed remodeling to support new home revenue until building came back. Spencer took the reins on their digital marketing efforts and helped them grow their remodeling division from $2M to $5M over the next few years. Since then, Spencer has proven his expertise in helping builders, remodelers, and contractors generate more leads and sales using the power of their own company websites. For the last 8 years, Spencer has helped hundreds of companies around the United States and Canada build better marketing and sales systems and turn their websites into lead generating machines that work for them 24/7. Education is at the core of everything his company, Builder Funnel, does. Their widely followed blog has thousands of subscribers, and Spencer also hosts an active podcast called Builder Funnel Radio where he interviews industry experts. Spencer holds many digital marketing certifications including the Inbound Marketing Certification, Inbound Sales Certification, and his company is a Platinum HubSpot Partner. Outside of helping the construction industry, Spencer loves to play beach volleyball, hike, weight lift and see how many times he can eat at Chipotle in a week.