Osteobizness

Osteopath Jody Jakob had suffered from low back pain for over three years and had managed until now with osteopathic treatment However, nothing else had worked due to the fact that he had some scoliosis and herniated discs. Two weeks ago he had two replacement artificial discs inserted via his abdomen rather than damaging muscles in his back. This is their story…

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• A lot of people who have surgery have had successful surgeries. Surgeries aren't as invasive as they used to be but there can also be some associated risks with any surgery.
• Artificial disc replacement, or total disc replacement, is a type of arthroplasty. It is a surgical procedure in which degenerated intervertebral discs in the spinal column are replaced with artificial disc implants in the lumbar or cervical spine.
• The biggest risk with a hip or knee replacement is the chance of infection. Infections in hospitals can appear in many ways and will require additional rehab.
• It's important to make personal contact with your patients with face-to-face consultations to break down the barriers of care. Many people will feel much more confident in your services after meeting you and will be much more likely to refer their friends and family to your clinic.
• Osteopaths who do really well and have a really good name can grow quickly in the profession.

BEST MOMENTS

“As a consequence of 45 years of osteopathy and seeing over 200,000 consultations, standing all the time and working long hours, my back just went.”

“I'm able to basically manage my clinic from my bed where I'm spending like 90% of my time.”

“Ultimately your body takes over and just kind of everything meshes together.”

“I've cultivated my contacts in such a way that people trust me and they know that if I can't treat somebody I will refer them to somebody who can.”

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Tim Allardyce of Rehab My Patient which is an intuitive and easy-to-use exercise prescription software designed by leading physiotherapists. Tim is also the owner of the Surrey Physio Group clinics in South London, Surrey and NE Hampshire.

This show was brought to you by Progressive Media

Tim Allardyce of Rehab My Patient joins The Osteobiz podcast to discuss what’s new in osteopathy, physiotherapy and the healthcare profession. Discover how Rehab My Patient can be a brilliant marketing tool for your clinic and why now is a fantastic opportunity for Osteopaths to grow their practice.

Get Gilly's special discounted rate for this essential clinic software, Rehab My Patient: https://www.rehabmypatient.com/register/osteobiz

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• The goal the patient wants to achieve will inform the type of functional rehabilitation programme the patient will need to take.
• Rehab my patient is releasing a brand new version of the app that is even faster and a more intuitive user interface.
• Rehab my patient is a brilliant marketing tool and acts as another contact point between you and growing your patient numbers. The app will promote your clinic and allow new patients to get in contact with you directly.
• There are a lot of opportunities right now. People are struggling to be seen by GPs and hospitals. Theres wait lists of up to 40 weeks to see a physio, so it is important that your clinic is visible and your community are aware of the services you provide.

BEST MOMENTS

“We’ve just uploaded a thousand strength and conditioning exercises to the platform.”

“Rehab my patient is a brilliant marketing tool that can act as the added value you're giving your patient.”

“People are finding that to get help quicker, they’re going to have to pay for it.”

“There are a lot of problems with supply and demand and there's a lot of problems with the workforce within the NHS.”

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Tim Allardyce of Rehab My Patient which is an intuitive and easy-to-use exercise prescription software designed by leading physiotherapists. Tim is also the owner of the Surrey Physio Group clinics in South London, Surr

This show was brought to you by Progressive Media

“Perseverance, hard work and a well-planned strategy.” In the latest edition of The Osteobiz podcast, Gilly brings you another case study demonstrating the power of The Osteobiz Mastermind Programme. Hear how Pete was struggling to grow his patient numbers and how the strategies he learned helped to steadily increase numbers and provide him and his family a much better life.cceed. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Often osteopaths can struggle because they simply do not have the business skills, they have never trained in business and been educated in marketing.
• The Osteobiz Mastermind programme is designed to help osteopaths increase their patient bookings and revenue.
• Growing your practice by utilising the Osteobiz Mastermind prosperity plan involves building a robust online presence by creating engaging and educational social media posts.
• Strategies that improve the customer experience are essential to growth. It may be that you need to overhaul your operational systems in order to deliver a seamless customer experience.
• To increase the revenue of your clinic you can look to offer additional services to existing patients. 

BEST MOMENTS 

“It can often be a challenging thought to invest in an educational programme to help your client grow.”

“Pete was so happy when he received his prosperity plan which outlines the steps needed to increase patient bookings.”

“Within a few months of making changes, Pete was looking for an associate to help with the increase in demand.”

VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

“Within weeks of implementing the strategy patient bookings increased”. In today’s episode, Gilly explains how Joanna turned her clinic around by joining the Osteobiz Mastermind Programme. Discover how to access a network of success clinic owners, why you need a marketing prosperity plan and when you have systems, processes and a roadmap in place you’re more likely to succeed. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• It can take a lot of work to motivate your employees and associates to promote your clinic and adopt new systems and processes. It can be concerning as some associates may look to leave if the clinic is not busy enough or they are not earning enough.
• Rather than struggle trying to figure out how to grow your patient numbers alone, you can get the help of a consultant and join the Osteobiz mastermind programme.
• The Osteobiz mastermind gives clinic owners access to a network of successful osteopaths that have succeeded in growing their patient numbers, finding a marketing strategy that works and increasing revenue.
• The Osteobiz mastermind programme provides you with a marketing prosperity plan, a detailed roadmap tailored to your specific needs and goals to help increase revenue and patient bookings. 

BEST MOMENTS 

“Over the past decade, I’ve helped many practices put into place systems and processes to help improve how clinics operate, improving patient numbers.”

“Sometimes people don’t want to admit that they needed outside help to grow their practice”

“After joining the programme Joanna improved and streamlined patient management.”

VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

In this episode, Gilly shares five tips to increase, improve and convert social media engagement. Discover the types of content that work well on social media to attract new patients to your client and how to connect with them.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Positive stories from your patients can encourage new patients to book an appointment with you. Include patient experiences, before and after photos and the reason why your success story patients came to see you in the first place.
• Social media is an excellent way to connect with potential patients and establish your practice an online presence.
• Sharing educational content helps you to establish yourself as an expert in your field. You can post your own informative articles or videos and build trust with your audience
• Photos and videos of you and your team working at events and highlighting your achievements are important as it humanises your practice and makes potential patients feel a lot more comfortable and connected with your team.

BEST MOMENTS

“Social media is vital, potential patients have to know who you are.”

“Open the door to your practice and show them what's behind.”

 VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

If you don’t have systems and processes in place your business will break. In this episode, Gilly explains the value of putting fundamental systems and processes in place in your practice so that when you do get busy with patients you’re set up for success. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Some people just make do and bend but when they get busy they don’t actually have any systems of processes in place to save time or overwhelm.
• Systems underpin everything and enable you to grow. Your business must be growing at all times and never going backwards. 
• Processes allow you to document how your patient finds you, moves through your booking system and receives treatment from you. If you have processes in place it makes onboarding a new team member much more efficient.

BEST MOMENTS 

“We have a digital handbook that helps new team members”

“Systems need to be in place to allow patients to book easily”

“An up to date website allows Google to help patients find you quicker.”

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Getting overwhelmed can feel like you’re drowning. Join Gilly as she shares with you her tips, tricks and templates for improving time management, systemising your clinic and creating positive momentum for growth in your practice.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• It can feel like you’re drowning if you are getting overwhelmed with the amount of stuff you have to do and you are getting pulled in too many directions. It’s exhausting. 
• It’s important to create momentum in your practice and to keep the growth going because businesses that aren’t growing are in decline.
• Auditing the time spent on tasks can help you identify which are becoming a huge drain on your business. Only by identifying them can you understand which ones you dislike and which ones you can systemise, delegate, outsource and even stop completely. 

BEST MOMENTS 

“If there's too much admin, too much stuff to get done and too many deadlines, it’s going to take our focus elsewhere and slow us right down.”

“Too many people come to me when they're at the point of collapse”

“It's very easy to become bogged down with an array of tasks, which take up masses of our time.”

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Too many clinic owners are working too many hours. Discover how Gilly actually helps clinics grow by implementing the right systems, processes and automation to improve patient numbers. It doesn’t matter if you’re a brand new practice or establish clinic, Gilly’s proven methods can help.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Often a clinic owner is feeling downtrodden, tired and worn out at trying to increase patient numbers. That’s when it’s clear they need a plan of action to take them forward.
• A prosperity plan helps you systematically work through what you need to do to get your clinic back up and running. A plan should be constructed to support everybody in the clinic.
• Implementing systems that save time and are automated and repeatable across the business is essential to improving the patient journey. It’s about having everything in place to set and forget.
• There are too many practice owners, running out of time, working weekends and trying to get everything done themselves. Systems help you work efficiently.

BEST MOMENTS

“I work with multi-disciplinaries that have all kinds of different modalities which can range from a startup to  small clinics, medium clinics or even large clinics.”

“I build everything around supporting everybody so no one gets left behind.”

“Anything that you find yourself doing repeatedly can probably be automated.”

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Sam Wisbey runs her own clinic in Hitchin in North Hertfordshire and is also the new technical Mastermind or Tech Wizard.

This show was brought to you by Progressive Media

In this episode, Gilly shares with you the importance of understanding the purpose of your website, why you created it and how you can leverage it to increase your patient numbers. Websites should not be abandoned after they are created, but rather should be updated and maintained for the best results.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Your website should answer the total solution to your potential patient's problem. Your clients are in a lot of pain and discomfort so their journey to finding you and booking an appointment needs to be seamless.
• Websites are really like living and breathing entities. It wants and needs to be nurtured and you need to give it some attention. Think about the colour, the content and what educational material you are putting on there regularly.
• Question yourself, why did you create a website in the first place? Answer; because people are searching on Google for their problems to be solved.

BEST MOMENTS

"The benefit of nurturing your Website is optimal visibility"

“Build a website that is simply easy to navigate.”

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

“I doubled my patient numbers from January to February and doubled them again between February and March.” Osteopath Sam Wisbey shares her money journey from setting up her clinic and worrying about paying her bills to meeting Gilly and growing her practice each and every month.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• All businesses make a loss in their first three years and imposter syndrome can set it, especially if you’re doing the right things, but not enough of them.
• Introducing a professional booking system and understanding how it can help your clinic is a big step in the right direction and you will see an upward trend in your patient booking numbers.
• Following the osteopathy mastermind and prosperity plan, you will be able to boost your patient numbers and see steady growth throughout the year.
• Stop focusing on how many patients you can fit through your door and start focusing on how many patients you can help leave your practice feeling better. If you do this the bills will look after themselves.
• The biggest asset to your business is you and if you don’t invest in yourself it may take you longer to achieve your goals.
  
  

BEST MOMENTS

“It’s very easy to look at somebody’s success, especially with celebratory social media posts.”

“It's a really daunting thought, the idea of a really long and slow, upward battle to grow your clinic.”

“I graduated as an osteopath and immediately set up my own clinic.”

“I didn't have a clue how to execute any of my plans, and I knew I needed to do something else.”

“I never even felt the financial sting of paying my monthly dues to Jill because by following the plan, it helped me boost my patient numbers so dramatically that I just absorbed the cost without really noticing.”

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Sam Wisbey runs her clinic in Hitchin in North Hertfordshire and is also the new technical Mastermind or Tech Wizard.

This show was brought to you by Progressive Media