Osteobizness

Turn crisis into a challenge in today’s uncertain economy. In this episode of the Osteobiz podcast, Gilly shares her advice for clinics concerned about our uncertain future. Discover how to change your mindset and focus on your patients in order for your clinic to thrive.

Take the new Osteobiz quiz: https://results.osteobiz.com/clinicsuccess

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Along with the uncertain economic future, hospital waiting times continue to increase to see a physio which will result in many more patients seeking alternative treatment.

• Clinics can continue to stay surefooted and thrive in their local community, despite the bad news and constant crisis reported in the news.

• Replace crisis which challenge and your mindset will soon rise to the occasion to overcome it.

• The cyclical economy that will endlessly boom and bust allows us to choose our environment as an opportunity, instead of feeling defused and deflated.
  
  
• If you think that your clinic is struggling and could be performing better, aim to list out all that you have accomplished, identify the challenges you need to overcome and order them by urgency.

BEST MOMENTS

“It feels as if we are in a very surreal time at the moment, our financial future seems unsure and many clinics are feeling the pinch.”

“There is a constant barrage of bad news and crisis.”

“The ongoing threat of a crisis can leave us feeling powerless and hopeless.”

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

My superpower is not being an Osteopath. Join Gilly as she reflects on her personal journey from volunteer to the founder of Osteobiz. Discover how you can spot opportunities for growth in your business in today’s episode of the Osteobiz podcast.

Take the new Osteobiz quiz: https://results.osteobiz.com/clinicsuccess

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• A marketing team should be driving leads for the sales team. Removing the marketing is like cutting off the supply of new opportunities for the sales team.
• You cannot operate a business with no staff, massive overheads, huge debt on the books from sales not being followed up and a slow and reticent billing process for clients. It’s essential to think outside of the box in order to streamline and grow your business.
• Business knowledge is not common - often businesses are directionless are they are run by experts in a certain field and not experts in running a business.
• Making people better is what you do but it can mean fewer clients as you solve the needs of the ones you have. The answer is social media marketing and education in your local community.

BEST MOMENTS

“This is such a taste of my time and talent.”

“If something is not working properly, it will drive me mad.”

“It’s important to streamline and make processes more efficient for departments, not removing the department altogether.”

“Launching Osteobizness is the scariest thing I’ve done but I could clearly see what could work better for clinic owners and what could be more efficient. That’s my superpower.”

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

What do patients really want… that’s the question you need to answer if you want to grow your clinic. Join Gilly as she walks you through the entire patient journey from pre-visit research and their treatment experience to the post-visit evaluation and how that impacts your clinic handbook.

Take the new Osteobiz quiz: https://results.osteobiz.com/clinicsuccess

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• It’s important for patients to understand that multiple treatment sessions and a care plan with ultimately aid their recovery.
• The patient journey starts far before a patient shows up at the doors of your practice. A patient's journey should account for all of the touch points they go through in their search for care, research, social media, testimonials, pre-visit and then during their scheduled appointment and treatment.
• A patients journey once they arrive at your clinic can be split in four phases. A) arrival at the clinic and check-in, B) the waiting room, C) the treatment itself, D) post-visit: the ethical treatment retention phase.
• Guidence from a health expert is what patients really, really want and this is a process that needs to be fully mapped on in your detailed clinic handbook.

BEST MOMENTS

“Don’t use the dreaded words “see how you go”. Patients need an absolute resolution to their problem.”

“The clinic handbook should deliver a high-level of great service, no matter who they see.”

“Retreiving patient insights and testimonial is essential to improving the patient journey mapping and understand where your clinic can improve upon customer service”

VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Emotional Freedom Coach Rory Lemon joins the Osteobiz show to discuss neurodivergence in Osteopathy and its impact on how we as individuals and our traits affect our lives as we react to different stimuli.
Take the new Osteobiz quiz: https://results.osteobiz.com/clinicsuccess

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• “neurodivergent” describes people whose brain differences affect how their brain works. That means they have different strengths and challenges from people whose brains don't have those differences. The possible differences include medical disorders, learning disabilities and other conditions.
  
  
• Adversity often comes along psychologically, mentally or physically and that will shape us into the Osteopaths we are today. It’s important to think about neurodivergence and the set of traits we all develop as we react to stimulus. Neurodivergence exists due to neuroplasticity and our experiences and traumas.
  
  
• Osteopath mentorship is the training behind a successful practice, implementing systems and processes that help you grow. Coaching is the psychological element behind growing your clinic, what do you want to do, what is your vision and how will you get there.
  
  
• To look after your patients you need to look at the long-term backward and treat patients outside of the treatment room by embracing neurodivergence and treating/coaching patients on how to overcome their pain.

BEST MOMENTS

“It all started in my parent's living room.”

“Around 80% of Osteopaths are dyslexic or have some part of their brain that might work slightly differently.

“Neurodiversity is the scope of everything, it’s the spectrum of how we react to stimulus and learn.”

“When you have anxiety it can feel like you're drowning and there’s no way out.”

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

Link to contact Rory and book in for a chat with him: https://linktr.ee/rorylemonaid

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Rory Lemon is an Osteopath & Emotional Freedom Coach! Rory discovered he was dyslexic in his first year of full-time osteopathic masters studies at 33 years old. Rory has lovingly worked with Osteopathy for many years and also wondered what might be missing from healthcare in the back of his mind, especially where longer-term health conditions were concerned.

Ro

Agile changes to your business will better serve your patients and community. Join Gilly as she explains how to achieve smooth and sustainable growth by remaining agile in an ever-changing business and technological environment.
Take the new Osteobiz quiz: https://results.osteobiz.com/clinicsuccess

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Agility is a core component of a successful business and in times of technological change presents lots of opportunities for businesses.
• It’s important to reflect upon your business and uncover the areas that do not work in the current environment. Identify which business assets take too much time and put too much pressure on you.
• Look at all of the expenses in your business and reduce it or ditch it. Periodically strip out unnecessary expenses as these can be the difference in a fine or healthy profit margin.
• Make sure your image, character, values and promise are clear to your potential patients. Communicate how you can help clearly and concisely on your website and in your marketing.
• Monitoring what is happening at the core of your business is essential to staying agile in an ever-changing business environment.

BEST MOMENTS 

“More agility in business can save companies from struggling if they are able to adapt to the changing needs of the population.”

“It’s easy to become time-poor when there are so many demands on our lives.”

“Being agile means that you can operate in peak condition.”

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Have you noticed the huge amount of loud marketing on social media? Join Gilly as she explains how you can cut through the noise and resonate with your target audience with calm and aspirational marketing. Discover how you can take your patients on a journey, appeal to their pain points and show them how their life can improve if only they find a solution to their problem.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Have fun with your marketing but there is a distinct line between being yourself and outrageous, loud and in-your-face marketing.
• It’s important to be specific about who you are targeting with your social media marketing. Get clear about who you are and what type of content your audience actually wants to consume.
• What’s your target audience's main problem? Once you identify the pain your target patient is in and how it’s affecting their livelihood you can resonate with them and speak to their pain points.
• Take your patients on a journey and give them a resolution as far as possible. Speak to your existing patients and find out how they’re feeling now, how their treatment has made a positive impact on their life.
• Calm marketing is about helping your potential patients see a better future once their problem is solved. Marketing should be aspirations and not based on scaremongering.

BEST MOMENTS

“Get clear about your target audience.”

“What’s your audience's main problem?”

“We are all driven by our feelings and emotions.”

“Paint the picture of your audience's journey with you and they will come.”

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech suppo

This show was brought to you by Progressive Media

In today’s episode of the Osteobiznes podcasts, Gilly welcomes accomplished Osteopath Jody Jakob back to the show for another interview 6-weeks removed from his artificial disc replacement surgery. Hear Jody journey from qualifying in 1979 to a career seeing over 200,000 patients and the lessons learned along the way.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Artificial disc replacement, or total disc replacement, is a type of arthroplasty. It is a surgical procedure in which degenerated intervertebral discs in the spinal column are replaced with artificial disc implants in the lumbar or cervical spine.
• Since graduating in 1979, Jody has completed roughly 200,000 Osteopathy consultations, for 12 years Jody worked at a prestigious medical clinic in Cascais, before setting up "Saúde Integral”.
• Osteopathy can often be shy about having a relationship with medical and orthopaedic people. Don’t shy aware from forming connections with other professionals, it can increase your own well-being as well as increase referrals for your clinic.
• Chronic pain can cause depression and Osteopathy can help to solve depression as well as fear and anxiety by helping patients' well-being and awareness of issues.
• It’s important for clinic owners to build the brand of their practice instead of just the reputation of the Osteopath. It’s vital for long-term growth to help bring along your associates and allow them to see as many patients as possible so that you can work on your business instead of just in it.

BEST MOMENTS

“I’d rather be in a wheelchair than continue to be in this pain”

“The only time I didn’t have pain was when I was lying down, I learned a lot about chronic pain.”

“Chronic pain became part of my CPD, I learned what it was like to have long-term pain and how depressing it can make people feel.”

“Having medical friends is good for your brand and your business.”

“I graduated in 1979 and since then I completed roughly 200,000 consultations in that time.”

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Born and raised in New York City, Jody Jakob finished university in the United States and went to London, U.K. to study at the British School of Osteopathy. After graduating in 1979, Jody developed his skills by practising and teaching in the UK, benefiting from the exposure to higher standards of practice and proficiency.

In today’s episode, broker, investor and founder of Verilo, Joshua Catlett joins the show. Discover how to value your practice and why the marketplace or investors benefits small business. Learn the model Joshua uses to value businesses and how the investment landscaping is changing for private health clinics.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• The marketplace for investors largely fluctuates quarterly and as a result of the banks becoming stricter with lending parameters, small businesses are benefiting as fewer funds are available to investors.
• Value the goodwill within your practice separately from the property when selling. Often clinic owners miss out by packaging the business and the property together where there is an opportunity to lease the property back to the investor and generate a residual income.
• To determine the value of your practice you must first understand how much profit the business is able to sustain over time. Typically this is 15-20% of the overall turnover.
• Businesses valued under 200-250k tend to return a 2-2.5x multiple from an investment perspective.
• When selling your practice It’s important to find a broker that you trust and will value your business accurately.

BEST MOMENTS

“A buy-and-build strategy is effectively buying other clients and improving upon them.”

“I was always a much better business person than I was a physician.”

“I’ve seen a large amount of smaller businesses selling quickly as investors cannot access larger levels of funding easily.”

“Lenders are much more happy to lend where an investment includes property.”

“Is your profit number 15-20% of your turnover?”

VALUABLE RESOURCES

https://verilo.co.uk/

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Joshua, has over a decades experience in successfully buying, building, and selling private health clinics. He successfully built and exited one of the largest private physio clinic groups in the UK and, as a former health professional, he brings a unique perspective to the business broking industry.

Joshua founded Verilo with the goal of empowering clinic owners to maximise the value of their hard work and successfully navigate the next chapter of their business journey. Through Verilo, clinic owners can look back on their legacy with pride and confidently move forward to new opportunities.

Navigating challenging times can be difficult and often you can be left feeling tired and overwhelmed. In this episode, Gilly shares with you the key to turning tough times into an opportunity for clinic growth. Discover how to work smarter and not harder and learn what is included with The Osteobizness Prosperity Plan.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Work smarter and not harder. Have an actionable plan to direct your clinic to run smoothly and efficiently.
• If your team are busy, happy and thriving, they are unlikely to leave because they feel valued.
• It’s a big decision to bring in a coach to help you grow and develop your clinic but an investment in education and coaching can lead to huge clinic growth.
• Identify new marketing strategies to target new potential patients to your clinic by identifying their needs and speaking to them in a language they understand.
• It’s important to maximise revenue from your existing patients by offering them the services they require and by having a robust system for allowing them to book in future appointments.

BEST MOMENTS

“Often you don’t have someone to turn to when you’re tired and overwhelmed”

“No one wants to make costly mistakes and get it ‘all wrong’.

“Work on your business and not in your business.”

“A prosperity plan will help direct your clinic.”

“Create a strong brand image that patients will be keen to engage with.”

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Do you know the power of your website? In this episode, Gilly shares with you the structure for a perfect website and how it will transform the journey of potential patients booking an appointment with you.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• A website needs to be nurtured as it grows with new content, testimonials and information
• Why do you need to create a website? Because potential patients are searching for the services you provide. But is your website fit for purpose? Is your website working for your business?
• A website needs to be clear and simple with informative copy and images that correctly represent your clinic.
• Does your website have a friendly face? A successful website will have a clear call to action to book a call, short and concise informational paragraphs and allow the patient to breeze over the website.

BEST MOMENTS

“A website can be the total solution or resolution to your potential patient's problem.”

“A website should have just enough words to reassure the patient that they’re in the right place.”

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media