Osteobizness

In this episode of the Osteo Business Podcast, award-winning business coach Gilly Woodhouse discusses the importance of long-term planning in the field of osteopathy. She shares her journey of supporting osteopaths and emphasises the significance of setting long-term goals, sharing their success story of transforming clinics in just one quarter.  Encourage listeners to dream big, Gilly offers guidance and resources for planning their futures.

2024 YOUR BEST YEAR YET! Join the FREE Webinar.

Long-term Planning and Setting Goals (00:00:22) The importance of looking beyond the next year and setting long-term goals for a successful osteopathy business.

Personal Journey and Overcoming Doubts (00:01:25) Gilly  shares her journey of starting to support osteopaths in clinics and overcoming self-doubt and fears.

Impact and Growth (00:02:51) Gilly  discusses the growth of her business, working with numerous clinics, and the positive impact she has made in the lives of her clients.

BEST MOMENTS
"I now feel really confident. This process is very motivating for every part of my life."

"You just have to believe in yourself, your determination, and your own brilliant abilities."

VALUABLE RESOURCES

2024 YOUR BEST YEAR YET! Join the FREE Webinar.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this episode of the OsteoBizness Podcast, coach Gilly Woodhouse discusses social media marketing strategies for osteopathy businesses. She emphasises the importance of authenticity, personability, and clear messaging in online marketing. Gilly suggests using compelling visuals, showcasing the business's character and values, and creating engaging content. She also advises defining a target audience and addressing their specific needs. Gilly acknowledges that creating content can be challenging but encourages practitioners to simplify their messages and focus on educating potential patients about the benefits of Osteopathy.

Take our Free Scorecard today to discover your biggest opportunities for rapid revenue growth.

The importance of using attractive and compelling visuals (00:00:23) Utilising appealing visuals on platforms like Facebook and Instagram to maximise engagement and connection with potential clients.

Different types of content that can be shared on social media (00:07:48) Exploring various types of content, such as blogs, videos, case studies, tips, and more, to keep the social media page engaging and interesting.

The importance of educating potential patients (00:11:49) Discussing the need to educate and inform potential patients about osteopathy, including defining the target audience, providing information about the benefits of treatment, and addressing frequently asked questions.

Using questions to engage potential patients (00:14:43) Highlighting the effectiveness of using questions to connect with potential patients, understanding their complaints and symptoms, and turning those questions into attractive memes, blogs, videos, or newsletters to engage and educate the audience.

BEST MOMENTS

"Your logo doesn't use its hands on patients, you do."

VALUABLE RESOURCES

Take our Free Scorecard today.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast episode, host Gilly Woodhouse emphasises the importance of investing in business skills for clinic owners. She provides nine reasons why this investment is highly beneficial. From staying updated with social media and system changes, to continuously learning new skills and networking with other professionals, running an efficient clinic comes from learning effective goal planning, team and time management, and creating a clinic that is loved by the community.

Find out how you can ensure business growth and success here.

Keeping Up to Date (00:00:03)

Learning New Skills (00:01:25)

Mixing and Masterminding with Others (00:02:46)

Enhancing Patient Experience (00:03:57) 

Improving Business Operations (00:05:12) 

Building a Strong Reputation (00:06:28) 

Adapting to Regulatory Changes (00:07:43) 

Expanding Professional Network (00:08:59) 

Gaining a Competitive Edge (00:10:14) 

BEST MOMENTS

'Creating a gorgeous clinic with a warm environment and a good feeling when people come in the door helps them to come back again and again.'

VALUABLE RESOURCES

https://gillywoodhouse.simplero.com/page/333535

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast episode, award-winning business coach Gilly Woodhouse discusses the problem of procrastination and offers practical advice on how to overcome it. Procrastination often stems from the fear of being overwhelmed, the fear of imperfection, and the fear of outshining others. To tackle these fears, Gilly suggests breaking down goals into smaller tasks, accepting imperfection, and focusing on personal growth rather than comparison. Gilly also provides practical steps to overcome procrastination. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

Overcoming Procrastination (00:00:03) Discussion on the reasons why we might hold ourselves back from being successful, such as fear of burden, disloyalty, feeling flawed, and the fear of outshining others.

Tips for Reaching Goals (00:01:47) Tips on how to reach our goals, including getting clear about what we want, setting standards for ourselves, utilising resources, celebrating milestones, setting triggers, and overcoming inner blocks.

The Role of an Accountability Buddy (00:03:36) Gilly's personal experience with starting projects but struggling to finish them, and how having an accountability buddy helps them stay on track. 

BEST MOMENTS

"Noting down those sparks of an idea when they're calm is good because otherwise like that butterfly they can just float away and then you can't remember what it was."

VALUABLE RESOURCES

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast episode, award-winning business coach Gilly Woodhouse discusses the importance of patient experience in osteopathy. She shares a personal story about her friend Vicky, who was left feeling abandoned and fearful after an unsatisfactory treatment for acute back pain. Gilly emphasises the need for clear communication and guidance in osteopathic treatments. She also challenges the assumptions about osteopathy pricing, arguing for a fair exchange of value between patients and practitioners. She advocates for patient education and the provision of exercises, advice, and guidance to maintain health.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

The shocking patient experience (00:00:24): Gilly shares a personal story about her friend Vicky's experience with an osteopath and highlights the importance of improving the patient experience in osteopathy.

Beliefs and assumptions about osteopathy (00:03:15): Gilly discusses the assumptions that osteopathy should be available to all, shouldn't cost much, and shouldn't involve a series of treatments. She counters these beliefs and emphasises the need for fair pricing and a fair exchange of value between the practitioner and patient.

Delivering impeccable value and service (00:05:19): Gilly emphasises the importance of delivering excellent value, expertise, and care to patients, ensuring they stay in the best health possible. She discusses the fear of charging for services and highlights the value of providing the best solution to the patient's specific problem.

BEST MOMENTS

"I actually felt abandoned and not guided nor cared for."

VALUABLE RESOURCES

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast episode, Gilly Woodhouse talks to Laura Hathaway, an osteopath and inventor of the Scar Wand, and discusses her invention and its benefits. She explains how the Scar Wand improves the appearance and texture of scars, and shares examples of its effectiveness. Laura also shares their experiences of the positive results, such as improved mobility and decreased discomfort, and the benefits of integrating this scar work into treatment protocols and use of the Scar Wand for other conditions, such as plantar fasciitis. Laura reveals that she has also developed a complementary cream!

How to connect with Laura:
Instagram: @the_scarwand
thescarwand.com
[email protected]

Get 15% off the scar wand as a listener of Gilly's podcast!

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

The Scar Wand Invention (00:01:05) Laura explains how she came up with the idea for the Scar Wand and discusses the process of scar formation.

How the Scar Wand Works (00:04:15) Laura explains the purpose and function of the Scar Wand in improving the appearance and texture of scars.

The Scar Wand Cream (00:11:42) Laura discusses the cream she developed to complement the use of the Scar Wand and explains its benefits.

BEST MOMENTS

"How can you have a scar for 15-20 years and not touch that scar and still have numbness and discomfort and all of this stuff that no one associated with their scar?"

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

In this episode of the Osteobiz Podcast, host Gilly Woodhouse interviews Sheren Gaulbert, a former chronic pain therapist turned clinician coach. They discuss Sheren's journey, the issue of clinician burnout, and the importance of self-care and setting boundaries within the healthcare profession. Sheren shares her insights on recognising burnout symptoms, the need for work-life balance, and her experiences helping therapists overcome burnout. She also introduces her 30-day workshop, "The Embodied Clinician," designed to reduce burnout and incorporate healthy practices into daily life. The episode concludes with a discussion on the significance of compassion and patient individuality in healthcare.

Get Sheren's Free Checklist Here!
Visit Sheren's website.
Find out more about The Embodied Clinician HERE.
To see if it's a good fit for you, book in to speak to Sheren here.
Find Sheren on Instagram: sheren.health

Recognising symptoms of burnout (00:11:56) Brief mention of exhaustion as a common symptom of burnout, leading into a discussion on the need for self-care.

Creating Rituals and Personal Space (00:16:47) Advice on creating rituals at the end of the workday for self-care, reflection, and relaxation, as well as the importance of having a dedicated workspace and personal space when working from home.

The mask of happiness (00:24:18) Discussion about a client who had been wearing a mask of happiness but was actually feeling resentment underneath.

The illusion of social media and presenting our best selves (00:44:27) They highlight the tendency to only show the positive aspects of life on social media, and the importance of recognising that everyone has their own struggles and imperfections.

The embodied clinician program (00:48:39) Sheren discusses her program for clinicians, including group support and a Facebook group for sharing experiences and wisdom.

KEY MOMENTS

00:10:52, "If we're getting burnt out because we're taking their problems home with us, then we're not going to serve the next person better."

00:29:08, "If we don't care for ourselves, if we don't have our own values met, and we're not engaging in a life that holds meaning for us away from work, then we do not show up at work for our patients very well."

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

Find Gilly on Instagram
[email protected]
Find Gilly on Facebook

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

This show was brought to you by Boost and Bloom.

In this podcast episode, Gilly Woodhouse, a business consultant, discusses the current trends and challenges in the healthcare industry, specifically focusing on clinic owners. Gilly observes that post-COVID anxiety, fluctuating patient bookings, and a tendency for quick fixes are some of the key challenges faced by clinic owners. Additionally, there has been an increased demand for private healthcare, which has resulted in rising operational costs.

To adapt to these changes, Gilly has made some strategic decisions. They have discontinued a particular program and are now planning to introduce new, intensive courses in January 2024, specifically designed to address the issues faced by clinic owners. Gilly emphasizes the importance of staying alert to industry shifts and being aware of the current state of one's business.

To be the first to hear about the tailored new program Diagnostic Days, join the waitlist here: https://gillywoodhouse.simplero.com/page/329802

The post-COVID anxiety and patient bookings [00:00:03] Discussion on the anxiety experienced by business owners and the disparity in patient bookings in different clinics.

The increase in demand for private healthcare [00:01:45] Exploration of the rising demand for private healthcare due to long waiting times for routine appointments.

Diagnostic days [00:03:14] Announcement of diagnostic days to address critical issues in clinics.

KEY MOMENTS

 00:01:45 "Sometimes you have to kill the baby."

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

In this podcast episode, Gilly Woodhouse introduces Caroline Tosh, an experienced osteopath and counsellor, to discuss how to handle patients with challenging behaviour in a clinic setting. Caroline emphasises the importance of effective communication, observation, and setting boundaries. They discuss various scenarios, such as patients comparing previous treatments, demanding specific treatments, or overwhelming consultations with excessive talking. Caroline provides practical tips on managing these behaviours, including redirecting conversations, acknowledging concerns while fulfilling professional duties, and setting clear action plans. The speakers also touch on dealing with patients who are consistently late and address the importance of prioritising patient safety and well-being. Overall, they emphasise the need for open communication and setting boundaries to maintain a professional and effective treatment environment.

You can reach out to Caroline at [email protected].

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

Dealing with patients who have challenging behavior in clinic [00:00:23] Caroline shares her insights and experiences on managing patients with challenging behavior in a clinic setting.

Addressing patients who demand a specific treatment [00:08:57] Caroline discusses how to handle patients who insist on a specific treatment based on their past experiences, and highlights the need to consider the bigger picture and explore other possible causes or solutions.

Managing Expectations and Writing Notes [00:15:07] Importance of managing patient expectations, writing contemporaneous notes, and asking about their main concern.

Managing Personal Boundaries [00:24:57] Setting boundaries with patients who ask personal questions about family or share personal information.

Avoiding Political Discussions [00:25:50] Tips for shifting away from hot topics like politics when patients bring them up.

Managing Patient Expectations [00:31:40] Guiding patients on the number of visits needed, action plans, and addressing additional concerns not mentioned initially.

Meeting patients outside of the practice [00:37:59] Sharing personal experience of meeting a spouse who was a patient and cautioning against engaging in romantic relationships with patients.

Dealing with Challenging Behaviour [00:49:08] Caroline Tosh discusses how to handle challenging behaviour in a clinic setting and shares a technique to manage it effectively.

BEST MOMENTS

"I just took a deep breath, opened the door, and guided her gently out."

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Presenter, Gilly Woodhouse, is joined by guest speaker Ellen Kotze as they discuss the importance of your website. They emphasise the convenience of offering online booking systems for customers to book appointments. Furthermore, Gilly and Ellen delve into the benefits of using Google Analytics to track website performance and gather valuable data on visitor behaviour. Throughout the discussion, they highlight the vital role of maintaining a professional, user-friendly, and up-to-date website to enhance a business's online presence and credibility.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

Self-building a website [00:01:25] Discussion about the pros and cons of self-building a website and the importance of considering design rules and color psychology.

Online bookings and mobile responsiveness [00:06:31] The significance of having online booking options and ensuring mobile responsiveness for easy access and convenience for potential patients.

Importance of clear call-to-action [00:13:09] The need for clear and concise instructions on websites to guide users on what actions to take, such as booking appointments or making purchases.

The role of SEO in improving website visibility [00:22:08] Explanation of how search engine optimization (SEO) helps Google identify your website and improve its ranking on search engine results pages.

The significance of online bookings [00:35:09] Emphasis on the benefits of having online booking capabilities on a website and how it can improve patient satisfaction and business success.

BEST MOMENTS

"You need to make sure you really build that know, like, and trust. When they do get there, they will really feel comfortable there, not stressful because they couldn't find parking or got on the wrong bus or whatever it may be. They're comfortable and ready, and yeah, I think that's so important for sure."

VALUABLE RESOURCES

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Boost and Bloom.