Osteobizness

The comparison monster lives in us all. In this episode of Osteobizness, Gilly explains how to comparison monster affects us all and how we can actually use it to our advantage to discover what we really desire.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• The comparison monster loves to remind you that you aren't as smart, creative, talented, beautiful, handsome, serene, mature, youthful, or wealthy as someone else. It's very adept at making you feel bad when you see someone else doing something.
• Why can’t we be happy when we see someone else doing well? It’s because we beat ourselves up that we should work harder, we should do more and we’re lazy.
• Sometimes when someone appears happy, there is a facade there, and behind that is much unhappiness and the outward appearance of success and having it all isn't true.
• Use the comparison monster to your advantage by asking yourself what’s the motivation behind the comparison. What do you want and how can you work towards achieving it?
• Once you’re fully in control of your life, future and dreams then everything changes. It’s worth reflecting on what’s important to you and try not to live up to some external reference point.

BEST MOMENTS

“The comparison monster is not usually very nice and lives in most of us.”

“Just because someone else is doing something amazing. It doesn't mean that you should do it too, or that they're even happy doing what they're doing.”

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrates how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Sorrel PindarI helps professionals who are overwhelmed by past trauma find inner resilience, clarity and purpose. Sorrel is a Trauma and bereavement coach for complicated grief.

CONTACT METHOD

[email protected]

https://www.linkedin.com/in/sorrel-pindar-a439783a/

This show was brought to you by Progressive Media

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In this episode, Gilly is joined by coach and mentor Rory Lemon. Rory reveals the reasons behind his passion for helping others as well as tips and techniques for improving your mental well-being. Gilly and Rory also discuss the importance of remaining an eternal student, inspiration, and business.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Unique learning ability has a different meaning for each person, but to Gilly, it’s about identifying that everybody has a different way of picking up information e.g some people are auditory learners, others read books etc.
• It’s important to continue to explore new ways to learn.
• It’s good to always make the effort to get out of the house and get in touch with nature and fresh air to help to ground and refresh you.
• Business has highs and lows, don’t panic on slower months; stop and look at what other opportunities are in front of you that you haven’t offered yet.

BEST MOMENTS

“We can get sucked into this whole approach to fending for ourselves, not knowing where to find those people”

“I'm always learning more then I’m going ‘what do they need’, my clients”

“The genius moment, or the genius zone, where you are sort of like going in and out of subconscious, and that subconscious is where the memories are lying or going in between memories and conscious awareness and then listening to it”

“I work from inspiration, I don’t have to do anything, ill be inspired to do stuff"

“Doing, doing, doing instead of creating and being; it's quite debilitating and tiring and you feel like you're on a treadmill that never ends"

"I just feel exhilarated, in the same breath exhilarated but calmer"

"You can always look at what’s going on in the world and go ‘what could I do to make things better"

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/[email protected]

https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Rory first discovered he was dyslexic at the age of 33 whilst in his first year studying for his osteopathic master's. Getting this diagnosis made him realise that it could have contributed to previous communication and mental health issues. It also helped him to learn to let things go and be himself to allow him to thrive in whatever he chose to focus on. After the pandemic hit, the clinics he worked in closed, so he began upskilling to move with the times. After studying the power of high-performance coaching he took those skills he had learnt and is now a high-performance health coach, positive intelligence coa

Even the most experienced Osteopaths feel imposter syndrome. Gilly is joined by trauma and bereavement coach Sorrel Pindar as they explain how to overcome imposter syndrome. Discover how it occurs, why it’s affecting your practice and how to stop it holding you back.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Impostor syndrome, also known as impostor phenomenon or impostorism, is a psychological occurrence in which an individual doubts their skills, talents, or accomplishments and has a persistent internalised fear of being exposed as a fraud.
• If you’re running your own business you need to be visible, put yourself out there so that people know what value you provide. Most people avoid putting themselves out there for fear of the unknown and ultimately hold themselves and their clinics back.
• Even experienced osteopaths and practitioners feel imposter syndrome, it becomes a repeating pattern regardless of experience, similar to a neural pathway that gets repeated over and over again and after a while it starts to feel true.

BEST MOMENTS

“We don't know what it is we’re swimming in until we either figure it out or somebody points it out to us.”

“Imposter syndrome is very common, particularly amongst women.”

“We don't go and give presentations and conferences and all those sorts of things. We just kind of hold ourselves back and so we don't really progress.”

“You don’t get seen on social media because you’ve not been active. But the most you do the easier it becomes.”

The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Sorrel PindarI helps professionals who are overwhelmed by past trauma find inner resilience, clarity and purpose. Sorrel is a Trauma and bereavement coach for complicated grief.

CONTACT METHOD

[email protected]

https://www.linkedin.com/in/sorrel-pindar-a439783a/

This show was brought to you by Progressive Media

What would've happened if you'd become ill yesterday? In this episode, Gilly explains how to run your practice in the most optimal way, why you need to create a digital employee handbook and when a ‘key man goes down’ you’re set up to continue serving your patients and earning an income.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Key Man insurance is to cover usually self-employed people who take out for periods when they’re off sick or need insurance to cover their income in the event that they cannot work.
• What would've happened if you'd become ill yesterday? You need to focus on creating a handbook for your business and train your team to make the right decisions, deal with patients and handle situations when you’re ill or if you simply run out of bandwidth.
• Whatever size practice you run, give some thought to what would happen if you’d become ill yesterday. There's a lot of recession fatigue at the moment. There are a lot of people feeling a bit jaded, exhausted and worn out.
• Run your business in the most optimal way that saves time with better systems in place such as an employee handbook to keep your practice running.
• Plug the gaps in your business so that you know that when key members of the team go down, who is responsible for keeping the plates spinning and that your clinic will continue running smoothly and serving your community.

BEST MOMENTS

“I was brought up in an environment where you work hard and if you took a day off you were lazy.”

“I suppose that made me quite resilient, quite tough and certainly gave me a really hard-working ethic.”

“I was carrying on with the running of the business and didn’t appreciate how poorly I was until suddenly I wasn't coping anymore.”

“You just don't have the bandwidth, energy, focus or anything to actually handle any normal communication.”

VALUABLE RESOURCES
https://www.marketyourcliniconline.com/

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

The right SEO strategy can help to grow your practice. In this episode, Gilly is joined by the founder of Market Your Clinic Online, Chris Dann. As an expert agency in website and digital marketing services for physical therapy and Allied Health, Chris shares his misconceptions around SEO, how to build a website that ranks well in Google and why SEO can help to build trust signals between you and your potential patients.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• There are a lot of misconceptions around SEO and the biggest misconception is that SEO is something that you do to your website and then it's done and then that's it.
• If you have plenty of information on your website, downloadable resources and explainer videos, Google is going to rank your website favourable as it will provide the person searching with the information they need.
• If you want to have your website rank well for Google searches, you need to consider what other organisations are saying about you on their website. Do you have good reviews? Are you reputable?
• A good example of SEO is where other websites produce backlinks on their sites and direct users to your website. An example of this is partnering with your local library, and care homes and offering referred traffic a discount.

BEST MOMENTS

“If you go back 20 years, Google was quite a simple indexing algorithm. These days Google is vastly more sophisticated.”

“Offering plenty of value and usefulness to the user is the first part of a successful SEO strategy.”

“Trust signals across multiple sites will result in a better SEO ranking for your clinic.”

VALUABLE RESOURCES
https://www.marketyourcliniconline.com/

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrates how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Chris Dann is the founder of Market Your Clinic Online, an expert in websites and digital marketing services for physical therapy and Allied Health. Chris’s marketing advice has been published in Osteopathy Today and he has also worked with Physio First to provide web and marketing advice to their members.

Market Your Clinic Online specialise in small-to-medium practices who need quality services from a company who understands their needs and challenges. They have released how-to guides and case studies of client successes, and also publish the Manual Therapy SEO Reference Guide.

This show was brought to you by

Gilly is joined by experienced chiropractor and founder of Acorn Health, Philippa Oakley. Together they discuss Phillippa’s journey into healthcare, the challenges the LGBTQ plus community faces and why PTSD and post-traumatic stress can hugely impact brain development and cause ongoing pain.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• It is recognised that there is an enormous barrier to meeting the health care needs of LGBTQ communities. There are systemic failings in place and the health inequalities, that the LGBTQ community experience has a very real impact on their health trajectories. 

• The LGBTQ plus community has an increased prevalence of certain conditions like PTSD to post-traumatic stress disorder which can cause an enormous impact on the brain and the way that the brain develops as a child who is perhaps growing up. 

• Research over time shows that microaggressions do actually have an impact on somebody's health experience. PTSD is widely accepted as an illness that is predisposed to developing persistent pain or developing ongoing pain and we know that the LGBTQ plus community are at an increased risk of PTSD.

• Statistically, there are an enormous amount of, um, LGBTQ plus people in the UK who aren't seen by any healthcare professionals. It’s estimated that 20% of LGBTQ plus do not have any healthcare professionals aware of their sexual orientation.

BEST MOMENTS 

“We start at the very beginning.” 

“As a chiropractor, there is a role that we can place in addressing health inequalities and being aware of the impact of those inequalities on the patient.”

“Different groups and different demographics of people have specific health needs is something that I think we can broadly accept to be true.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUST

Philippa established Acorn Health in 2014 and due to the success of the clinic, it expanded in January 2017 and she welcomed a number of additional therapists to her team.

A knowledgeable and experienced chiropractor, Philippa is passionate about helping you on your path to recovery. She uses a range of techniques and enjoys working with you to develop a treatment plan that suits your unique needs. Furthermore, she is trained to work with people of all ages

Let's talk about how to thrive in a recession. Discover why a recession can actually be a time for great opportunity, innovation and acceleration in your business, learn how to double down on your marketing and resonate with new customers, understand how to invest in yourself and uncover the right strategies to thrive during tough times in today’s episode of the Osteobizness podcast.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Cutting your marketing spend will dry up the lifeblood of the business by slowing down the influx of new clients. In a recession, the last thing you should do is cut your marketing budget, instead, you should look to invest, even more, innovate and solve the problems of your community to drive more business to your clinic.

• In a recession, businesses will tighten their belts and strangulate their business at a time when actually it's a good moment to accelerate.

• The businesses that do well in a recession are the ones who invest in themselves, look at the problems of their clients and innovate with ideas to add value and help them further.

• Keep repeating what your customers tell you and put it back out there in your marketing, and you will resonate with other people with the same problem. Marketing through a recession will enable you to come through the other end faster and ahead of the competition.

BEST MOMENTS 

“It doesn't have to be all bad in a recession.” 

“Your competitors might cut back, play small and be fearful which could be an opportunity for you.”

“The best thing you can do is double down and market yourself”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Do you have additional revenue streams? Join Gilly for Recession-proof tip number ten, as she explains how you can build a prosperity plan with new products and services. Learn how to maximise your revenue, add value to your patients and service your community with your expert skills and knowledge.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Think about your prosperity plan and what other services you could offer your patients. Perhaps you could offer additional treatment plans or certain products that would help the demographic of your clinic. 

• Reflect on your expertise and your specialisms and what services you could create that would give you an edge over the competition. Setting yourselves apart is what makes all the difference when people come to choose who they visit for help.

• During a recession, it’s really important that we look at our business urgently, review it and put better systems in place.
• Be creative with your clinic and think about what you can offer your patients that’s going to add value. Aim to be innovative when serving your community and allow your idea to develop. 

BEST MOMENTS 

“Developing additional revenue streams is really important.”

“What’s your plan of action and your prosperity plan?”

“It’s all about a fair exchange of time for money.”

“Be completely creative and think outside the box.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Recession-proof tip number nine, keeping a cash cushion in the bank. Join Gilly as she explains why in the current economic climate, it's essential to cover your business expenses with cash in the bank. Learn how to overcome turbulent times, invest in your practice and increase profitability. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• The rate of inflation is high and the cash we have in the bank is consistently being devalued. So it buys us less and less and clinic owners are feeling the pinch.

• Having three months' worth of expenses in cash set aside will protect you if anything happens to derail your business. Having cash available will help you overcome turbulent times and ride out any months when you see patient numbers dip.

• Keep a cash cushion behind you to cover expenses and invest a small portion towards improving your business, growing it, increasing patient numbers, making it more efficient and increasing profitability. 

BEST MOMENTS 

“It’s really important to have some cash available in case you need it.”

“A little cash cushion gives you a lot of relief and keeps debt off of your credit cards.”

“We’re all in business to make a reasonable profit so we can look after our families.”

“If there is a further downturn in the economy it's gonna bite.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Look after and nurture your team, recession-proof tip number eight. Join Gilly as she explains why it is vital to strengthen your team, train them and support them in order to grow your practice. Discover how to coach your team to become inspired and give your patients exceptional service.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• It’s vital to look after and nurture your team. If you lead from the front and provide your employees with the training and support they need you will help grow your practice by going above and beyond.

• Ask your team more questions and you will see them start to open up but always remember to praise them even if you have a critical eye.

• Don’t always look at the negative things in your practice. The more you praise and inspire your team, the more they’ll go the extra mile, the more effort they will put in and the more suggestions they come to you with. 

• By strengthening your team and looking after them they're going to improve and they're going to provide your patients with better treatments, rebook patients properly and positively impact your revenue.

BEST MOMENTS 

“How can you help your team with what they need?”

“It’s very easy to always look at the negative stuff but you need to always praise our team to inspire them.”

“Always be inclusive with your team and always check on them and see how you can look after them.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media