Osteobizness

Many clinics make mistakes that can lead to loss of profits, overwhelm and a drop off in patients. In this episode of The Osteobizness podcast, Gilly shares with you 9 key mistakes practices make and how you can avoid them. 

Special Offer: During June you can join the Osteobiz Mastermind program to Recession Proof your clinic in just 90 days! For more information about this, message Gilly via social media or by

email: [email protected]

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Relying on word of mouth should not be your only way of generating business. Your marketing strategy should drive a steady amount of leads to your clinic with word of mouth and referral acting as the icing in the cake.

• Marketing should be a key focus every week and your mission should be to educate and inform your community.
  
  

• Many clinics are being run in a disjointed way which can lead to overwhelm. Systems and processes make your clinic work efficiently and improve the experience for the patient. 

• A key mistake clinic owners make is having an incorrect fee structure which can lead to a low income. Your fees need to be priced correctly and increase over time to represent the time and value you’re offering your patients.  

• Don’t ignore previous patients, they are valuable to you. You've done your marketing, you've increased your patient numbers and you’ve finished their treatments but that doesn’t mean your relationship ends there. They will come back and have more problems that you can solve, so stay in touch. 

BEST MOMENTS

“Referrals are nirvana, they show your loyal patients recommending your services.”

“But beware; relying solely on referrals is putting the success of your clinic in other people's hands.”

“Marketing is a critical part of any business.”

“There are thousands more people all around you within touching distance that have no idea you exist.”

“Technology is all around us. It's improving and changing all the time.“

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Gilly discusses the importance of being recession proof and how to streamline your clinic whilst staying profitable in 2022. Discover how to keep your prices high and keep your diary full in today’s episode of The Osteobizness podcast. 

Special Offer: Right now you can be business savvy and join the Osteobiz Mastermind program to Recession Proof your clinic in just 90 days!

For more information about this, message Gilly via social media or by email: [email protected]

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Since the pandemic, people have struggled to see GPs which has seen a massive increase in demand for manual therapy.

• You don't need to be fearful of a recession, there are always opportunities to be had during tough times, although you do need to focus on protecting your business and planning and strategising to block book clients in for treatment. 

• Do not reduce your prices at any point in the coming months. Keep your prices high and continue to increase them incrementally too, because otherwise, you're going to really feel the pinch on your profits. 

• To protect your clinic during a recession, ensure that everything is systemised and streamlined to make sure it is as time-efficient and profitable as possible. 

BEST MOMENTS
“There’s a lot of competition in the manual therapy space and a lot of clinics are trying to expand.”

“With a potential recession looming we need to protect our businesses.”

“You're not in business to earn less year on year, you’re in it to earn more and to make sure you provide properly for your family.”

“Always look at other revenue streams and how else you could support your community with the work that you do.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

This show was brought to you by Progressive Media

Gilly is joined by the Founder of A Little Peace of Mind, Entrepreneur, Podcaster and Coach, Nicola Bird. They discuss how the pandemic has changed society, how to overcome anxiety and why remaining in a natural state can help your decision making and aid your clinic.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• The osteopathic profession has a lot more anxiety and overwhelm in the community and among practitioners and patients. Often anxious patients rub off on the clinic and it can create a tough working environment.

• The pandemic changed the way society operated and we all became scared due to the new pressure and stresses of COVID. Being scared and anxious became part of normal everyday life.

• It’s important to make decisions about your business in your natural state and not when you’re stuck in a thought tangle. A thought tangle will revert back to a natural state over time but it’s essential to spot them when it happens when you become overwhelmed and your mind is screaming at you.
  
  
• Don’t make decisions in an anxious state and let imposter syndrome take over. You need to learn to ignore yourself.

BEST MOMENTS
“My business hit seven figures and there was just an empty feeling.”

“I'd found peace of mind and the thing that I'd been searching for”

“People are scared, but they had no problem being scared. They were just scared and there’s a real difference.”

“Osteopathy is an art and you’re totally absorbed by it. It just flows through you naturally and you're not even aware of it.”

“If you don't know, you're drunk, you're in trouble. That's a great analogy.”

“If you understand what's going on, you can just ignore yourself.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Nicola Bird is the Founder of A Little Peace of Mind, an organisation that helps people with anxiety, stress and panic attacks. Hay House Author. Mother. Wife. Dog Lover. Entrepreneur. Podcaster. Coach.

CONTACT METHOD
www.alittlepeaceofmind.co.uk

This show was brought to you by Progressive Media

In part two of a new mini-series, Gilly and Osteopath and owner of a multi-disciplinary clinic, Jim Roddick to discuss the art of delegation. Discover how to offload the day-to-day tasks and increase your profits, learn how to focus on the strategy and culture you’re trying to build in your community and understand the power of delegation and how it can help you scale.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Growing your business starts with getting rid of the day-to-day tasks. If you are bogged down there's just not enough time and there's no mental bandwidth for you to work on your business. There’s no time to grow it or plan to increase your profits or save more time.

• By delegating tasks you’re able to focus on the strategy and culture you’re trying to create within your community of practitioners or within your clinic.

• Having the people and resources to delegate to is the first step, delegating and making sure that your team is well-trained and experienced enough to achieve the tasks to the standard you set is the second step.

• Delegation will allow you to scale your clinic faster. You're the soil of the plant and you need more people to create a grow plant because, without it, you're going to reach a size that it just can't grow anymore.”

BEST MOMENTS
“I’m the happiest in my clinic when everything is organised and delegated away.

“A large proportion of the operational day-to-day stuff drags down business owners.”

“Having your training resources all in one place and within a clinic handbook can help with training your team and keeping standards high.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Gilly is joined by Doctor of Chiropractic and Clinical Director, Chris Chippendale in this episode of The Osteobizness podcast. Together they dive into the patient journey, how to manage expectations with treatment plans and why communication within clinics is essential to success. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Communication with patients regarding their recommended treatment plan is so important. It’s essential that osteopaths communicate the expectations for a treatment plan and explain the how and the why for each visit so that the patient knows it’s coming from a place of care and wellbeing. 

• Education and awareness around the patient's care is vital as it’s their health that can be impacted so you need to break down the treatment you’re giving and give the patient confidence in why you’re doing it. 

• Insecurity, fears, hang-ups and worries can often get in the way of putting the patient first. Effective patient-centred care puts all of the doubt aside and serves the patient with the solution to their problem. 

• The social styles model is a simple framework for identifying the patient's preferred communication style based on outward behaviour. As an osteopath, you can use this method to serve and communicate with your patients in the way in which is most effective for them, which in turn improves their experience. 

BEST MOMENTS
“There's a lot more overlap in the venn diagram than differences between chiropractors and osteopaths.”

“We're all learning from each other as the science advances as a rising tide lifts all boats.”

“I don't want to be one of those chiropractors or osteopaths that’s feared, it’s a stereotype.”

“There's so many things that we can spot as to ways they can improve their life, health and wellbeing.”

“Try not to overwhelm your patients at the start, aim to drip feed the education and build a rapport.”

“There's so many more variables that are outside of our control and you can't ever get to a point where you will fix everybody that produces some anxiety.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more

In part one of a new two-part mini-series, Gilly discusses the work of 2nd generation Osteopath and owner of a multi-disciplinary clinic, Jim Roddick. Learn how to master the art of delegation, get more done, increase your revenue and free up time in today’s episode of The Osteobizness podcast.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• One of the most important things in running a clinic is delegation because as owners we want to control everything and we end up running out of time and in there lies overwhelm, exhaustion and burnout.

• You are too valuable to your business to be doing small operational or unskilled day-to-day jobs when you could be seeing patients and using your skills to generate more revenue for your clinic.

• Creating a clinic handbook will help to streamline your practice and produce standard operating procedures for each area of the business. A handbook will help you train up staff on tasks you were previously doing and will teach them the exact way you want it to be done so that you can spend more time seeing patients.

BEST MOMENTS
“Once we've got operations and marketing handled, we then move on to getting that clinic handbook done.”

“Find somebody who would do those tasks for a lot less than your value per hour.”

“You have to delegate and get some of that stuff off your desk and get someone else to do it either in the team or by paying someone external to do it.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Discover how the right marketing, systems and strategies can uncover the hidden profits in your clinic. Learn how to create marketing messages that resonate with potential patients and why The Mastermind Programme will help you to increase your income. 

If you'd like me to uncover the hidden profits in your clinic, book yourself for a 20-minute session with me: https://osteobiz.as.me/gilly

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Listen carefully to your patient's symptoms, complaints and problems because in there lies your marketing messages. Your social media content can be driven by your patients and speak to solving their needs. 
• The right marketing strategy and systems will help you to gain confidence on social media and get in front of potential patients with the right messaging. 
• The Mastermind Programme is a monthly investment and you receive expert and strategic help on how to grow your clinic, join a community of like-minded individuals and truly get given the tools to increase your income. 

BEST MOMENTS
“The right marketing message will resonate with your audience.”

“Your peers are not your patients so don’t worry about what they might think about your social media.”

“We've worked on her confidence, we've given her the strategies, we haven't just said here's your plan, off you go.” 

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Let's talk about delivering real results! In today’s episode, Gilly explains the need for providing patients with a full resolution to their problems. Learn why you must offer a full treatment plan and get patients booked in for follow up treatments so that they do not leave with the perception of a poor osteopathy experience. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Osteopaths need to provide patients with a full resolution to their problems, even if that means a number of treatments over a period of time. What you cannot do is give a partial resolution, not solve the problem and leave the patient in pain and with the perception that osteopathy doesn’t work.

• Always give patients the option to book their next appointments so they can get the times that they prefer, that suit their diary and their schedule. Don't just give them a partial result.

• This is private health care and people know that they need to pay for that so focus on the result and not the money.

BEST MOMENTS
“We've got one chance with a patient, you've got one chance to give them a result.”

“Give them a full result, deliver what you're capable of and keep talking to them.”

“People are prepared to pay for private health care that is high quality.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Watch out for burnout it can break you. In this episode, Gilly dives into burnout and the role it plays in Osteopathy, how to spot it and what you can do to avoid it. Discover the tips and tricks you can use to overcome the feeling of burnout so that you can grow your practice. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Burnout is increasing amount practitioners since the pandemic, lockdowns and difficulties with the Coronavirus. 

• The signs that burnout is beginning to creep into your life is the feeling of dread waking up in the morning, dreading going into the clinic because there’s too much to do. You’ll often find deep-seated and lack of excitement about your profession.
  
  

• Burnout can occur when you're overworked and that often happens when your treatments aren’t priced correctly. Increasing your prices will help to optimise your time for money exchange.
  
  
• We always do our best for our patients, but you must do your best for yourself first because if you're broken, you cannot help anyone else. 

BEST MOMENTS
“If you have regular days where you desperately need more sleep, that's a massive alarm bell.”

“If you’re feeling burnout you need to lessen your workload and look to outsource.”

“Taking regular breaks is important and will help to reduce the risk of burnout.”

“Squeezing in more and more patients when you’re already busy will cause burnout, you need to be careful taking care of others and not yourself.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

There are 5 common mistakes many Osteopaths make. In today’s show, Gilly talks you through why you need to keep in touch with your patients, addresses how you price your treatments and why you should make a potential patient's experience as seamless as possible.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Not keeping in touch with patients. A newsletter now and again can engage with patients and keep them updated with your practice and maintain a rapport.

• Check-in with your patient database. It’s important for your reputation that you ensure that every single patient gets the very best and receives the ongoing treatment that they need. It's good practice to get them back again and make sure they don't need a bit more treatment and reassurance and help them.

• Create a proper treatment plan for every single patient. Show them the path ahead and the journey to better health. 

• Don’t be scared to raise your prices. Pricing is too often linked with our own self-worth but pricing correctly is very important to the growth of your practice and Osteopaths shouldn’t make assumptions about how patients will prioritise their life and how much they’re willing to pay for treatment.
  
  

BEST MOMENTS
“Keeping in touch and maintaining rapport means that next time they need treatment you’ll be top of mind.”

“Give them reassurance that they can achieve their end goal, whatever that might be.”

“Clinics now must offer an online booking option, it’s about making the journey easier for the patient.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media