Osteobizness

Does marketing push your buttons? In this episode of The Osteobizness podcast, Gilly breaks down her Marketing 101 approach to social media, connecting with your potential patients and building a community. Discover how to make the social media algorithms work for you, what to post and when to post it to get yourself known and build your brand. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Most potential patients aren't seeing what you post because you’re not posting enough and, perhaps surprisingly, you can never post too much. It therefore goes without saying that if your potential patients don’t see your posts, they still don’t know who you are or how you can help them.
• Social media algorithms, particularly Facebook, show your posts organically to around only 5% of your page followers, so by posting more you're certainly not being a pest as only a few people will be seeing it. 
• We have to attract the attention of your potential patients and build a community so don't be afraid to use humour or to be entertaining. It is social media and it’s about connection, relationships and sharing.

BEST MOMENTS
“Post more often than you feel comfortable with.”

“Use organic posts, don't pay Facebook any money.”

“Only a few people will see your posts organically, but it's still vital.”

“If you stop posting to your page, Facebook will think the page is dead and it's not going to show anything to your potential clients.”

VALUABLE RESOURCES
The Osteobiz mastermind

https://gillywoodhouse.simplero.com/page/206881

Book a call
www.osteobiz.as.me/consultation

Check out the new website
www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

CONTACT METHOD
https://www.thetherapyrooms.co.uk/

This show was brought to you by Progressive Media

In today’s Osteobizness episode, Director and founder of GWA Accountancy, Gayle Parnham joins the show. Gilly and Gayle dive into the financial and strategic decisions you need to make in order to scale your practice and accelerate growth. Why taking a loan isn’t a bad thing and how building your team helps to build the foundation for growth.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• One of the most common pitfalls business owners face is trying to take on everything themselves, but the challenge is ‘how do you manage to do everything when you've got limited resources?’ Far too often people focus on saving costs rather than the time aspect of doing that task themselves costs.

• You must evaluate if certain tasks are worth your time or If they can be outsourced at a cost so that you can see more patients. Otherwise, you may be reducing your own turnover by not sticking to your primary skillset. 

• To scale your practice and accelerate the speed of growth sometimes it’s beneficial to take out a business loan when you factor in how long you want to run your practice. Depending on your goals, a financial loan could help you grow your client base quicker and provide you with more working capital as a result.

• Building a team within your practice can actually save you money in the long run and you can build business relationships that become instrumental in helping you create a self-sustaining and profitable practice with happy patients generating you an income. 

BEST MOMENTS
“You could be doing yourself out turnover and instead be increasing the number of patients you see.”

“There's always solutions to a lack of finances, it could be taking on a loan or finance so that you can get yourself a better footprint in terms of profitability quicker.”

“Before hiring, ask yourself does this role really add value to my business and can the money be earnt from the role?”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Gayle Parnham is the Director and founder at GWA Accountancy Chartered Accountants and Financial Controller at Powell Cinema Engineers. Gayle specialises in accountin

How do you measure success in your practice? Gilly is joined by an experienced osteopath and owner of the founder of The Therapy Rooms, Elizabeth Curphey. Together they explore the value of sharing knowledge, how to serve your local community and how to measure success. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Osteopaths know how to treat patients, they know how to practice but it's the business side of running your practice that can be really demanding. Osteopaths need to join communities, learn from each other and make mistakes so that they can grow as business owners.

• How do you measure success? Understanding from the beginning that you need to set boundaries and determine how to will measure what a successful practice looks like is important to staying motivated and providing great customer service. Success means not comparing ourselves to others and not thinking your practice is better than another, success is different for every osteopathy. 

• Osteopaths provide a really important service to the community and people really value the knowledge that osteopaths have. It’s important to realise you’re not selling a service the community don’t need, it’s something every one of your patients is going to benefit from in more way than one. 

BEST MOMENTS
“My vision was to have a multidisciplinary practice and at its peak, we had osteopaths, counsellors, therapists and nutritionists; my vision came to life.”

“This profession has given me such a lovely, wonderful and fulfilling life.”

“When people have tough experiences and they’re feeling demoralised about their practice I don't want them to feel alone.”

“We do our very best with every patient that comes through the door, but there may well be one or two in your weekly list that don’t quite get it.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

A British School of Osteopathy graduate, Elizabeth Curphey has been a qualified Osteopath for over 20 years and is currently working in Macclesfield at The Therapy Room. Her patients vary in age from the over 90s right down to newborns, as she is the only locally specially trained baby and child osteopath.

Gilly is joined by the principal osteopath and owner of Osteopathy For All, Pippa Cossens. They discuss the value and importance osteopaths have in society and to their community, how to be truly authentic and build a reputation and why adopting a mind and body approach to your passion will help to solve your patient needs and grow your practice.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• As an Osteopath your passion is solving people's pain and therefore you stop worrying about the competition or other things that you cannot control and focus on serving your patients and growing your practice. 

• Patients will not fully recover from just a physical approach, a mind and body approach makes much more of a difference. Understanding why the muscles have got tight, why the nervous system is agitated and the new loop, the neural loop that comes from that can transform your practice.

• Osteopaths are well-placed to help the health of the nation and during the pandemic, osteopaths have massively stepped up in helping their community and serving patients with chronic pain, overcoming fear and serving patients when often hospital appointments were hard to come by.

• Osteopathy is about being truly authentic and resonating with anybody that walks into your practice. You have to be confident to be in your niche and focus on your passion to help people.

BEST MOMENTS
“If you build up your reputation in your local area people will travel further to come and see you because of the quality of the work that you do.”

“Word of mouth and social media can br an amazing force for growing your practice”

“Osteopaths are sort of old fashioned doctors.”

“You have to bring your best self to your clinic and do what you love.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

https://osteopathyforall.co.uk/toolkits/

https://osteopathyforall.co.uk/contact-us/

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Pippa Cossens is an Osteopath specialising in Fibromyalgia & Chronic Pain Recovery & reducing Stress-Induced Symptoms in adults & children. Pippa is the principal osteopath and

Gilly welcomes registered midwife, certified Lactation Consultant and specialist Tongue-Tie practitioner, Dee to the show to discuss the synergy between osteopathy, business and support for new parents. Together they discuss the stress and vulnerability new mothers face, the information and guidance they need to help their newborn thrive and how Osteopaths can share their knowledge in a time when there’s so much stress on the NHS.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• If you’re a first-time parent there will understandably be some anxiety about the baby's development and how their progressing. 

• Due to a lack of home visits and support from the NHS, often midwives are only able to support new parents via phone calls. This can be stressful for the new mum and leave them vulnerable as they’re seeking advice and guidance on how to feed, soothe and hold their newborn.
  
  
• New parents may not have all of the right information they need to support and understand their newborn. Osteopaths and other healthcare professionals can share their knowledge of baby development and share key fundamentals to put new parents' minds at risk with things such as feeding and growth.

• There are many reasons that can cause a newborn baby not to thrive and it’s important to recognise them and seek support but also realise that as a new parent you’re not a failure.

• COVID-19 and the access to healthcare, as a result, has had a huge impact on the well-being and mental health of new parents. 

BEST MOMENTS
“A lack of support leaves new parents feeling very vulnerable.”
“There’s a lot of expectations put on new mums who may not have a support network around them”

“If a newborn is not thriving it’s important to remember you’re not a failure as a parent”

“Just by knowing how many feeds a baby needs in 24 hours, Osteopaths can help new parents.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Dee is a registered midwife, an International Board Certified Lactation Consultant and a Specialist Tongue-Tie Practitioner. She trained to become a Midwife

If you’re patient and obsessed you will grow your practice. Learn how to shift your mindset away from money and towards the patient journey, discover how fair exchange will drive more referrals and find out why you should care more about patient results than they do.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• You have put the patients first above all other aspects of the business. If you have an obsession within your practice, about the results of your patients and about the patient journey, everything changes. If you’re focused on patients before everything else then the money doesn't matter, all of your focus is on the outcome for each and every patient. 
• When you're fully obsessed with your patients and you’re giving them a gold standard patient journey it will lead to growth. 
• Growing your practice and generating more referrals is about finding the place of fair exchange. You provide your patient with a positive result and they will give you one. As a result, Osteopaths must care more about the results of their service than the clients do because an obsessive mindset will lead to more referrals and more business. 
• The results of your patient's treatment is a powerful marketing tool and your successful results will enable you to reach out to new people. 

BEST MOMENTS
“Everybody wants more word of mouth referrals”

“It’s time to put yourself in your patient's shoes and see things from their point of view.”

“When you’re obsessed with the patient and their journey you will create fair exchange in your practice.”

“When you're giving that level of gold standard service you'll practice and cannot help but grow.”

“You must care about their results more than they do and take the money out of the equation.”

“Your patient results will give you even more proof that your treatments work.”

VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

By focusing on the patient journey you will fall back in love with your business. Join Gilly as she explains how systems, processes and the right mindset can help you optimise your clinic, save you time and take back control of your practice.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• By incorporating systems and procedures into your practice you will be able to overcome the ongoing daily stresses of patient inquiries, cancellations, late arrivals. marketing, accounts, CPD mentoring and everything that can become overwhelming.

• Integrating systems in your business that will save you time is the number one thing you can do to stay in love with your business because inefficiencies in the way a practice operates, directly creates even more stress and overwhelm.

• Clinics can fail to succeed because of one fundamental issue and that’s what’s going on in the owner's head. Often something is holding them back such as long-held beliefs or negative self-talk and they’re unable to grow, unable to modernise existing systems and it can halt the clinic's progression.

• Focus on shifting your efforts towards the patient and creating a gold-standard patient journey. When the focus is centered around serving and not income or results everything will work better and you will no longer feel out of control, overwhelmed and exhausted. You will be thriving, energetic, and fall back in love with your work.

BEST MOMENTS
“We all get those days with back to back complex problems to sort and we can often feel jaded.”

‘Many clinic owners are afraid of tech or simply don't want to learn about it.”

“Marketing is critical and our potential patients need to know what and who is behind that door’

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

In today’s episode of the Osteobiz podcast, Gilly is joined by the founder of Financial Foundations and business consultant, coach and advisor Philippa Scobie. Together they explore the importance of financial accountability in your practice, why you need to set two-week deadlines for your finances and break down the profit-first mindset.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

Interested in working with Philippa on your practice finances? Contact  [email protected] for more information.

KEY TAKEAWAYS

• The profit-first mindset is focused on removing your profit from your sales first. Take 5% profits and separate it into another account to be your quarterly dividend. You are an investor in your business and you should be rewarded for that.

• Often clinic owners are not tax-efficient and don’t have a structure in place for their own salary to meet their lifestyle. 50% of sales should be set aside for the practice owners personal account.

• Expenses and overheads should account for no more than 30% of your turnover. Practice owners should prioritise expenses that have a positive return on investment. Overheads can be reduced when you analyse what you’re paying out each month.
  
  
• A positive financial foundation is about being accountable and sticking to two-week deadlines.

BEST MOMENTS
“You need to take a forward view of financial planning and take learnings from past years”

“Staying on top of finances can be the most important part of a business”

“You should never be the lowest-paid employee in your practice”

“If you want to grow your practice, you need to know about the financials”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

https://www.solo.ffcoaching.co.uk/

https://www.ffcoaching.co.uk/

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Philippa Scobie is the founder of ​​Financial foundations and helps businesses grow through clear and simple solutions. As a consultant, coach and advisor to SMEs in multiple industries, Philippa specialises in maximising profits by streamlining financial processes. She helps to develop strategies and solutions that are tailored to companies specific and unique requirements to take businesses from 5-figure or 6-figure turnovers to 7-figures and beyond.

CONTA

Gilly is joined by ex-Osteopath and expert blog writer Diana Rowlands. Together they discuss the power of writing, how to design a best-in-class website to represent your practice and grow your business and why it’s essential to showcase your expertise and remain patient-focused at all times. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• It is painful writing blog posts when you're trying to run your business and your focus is elsewhere. I ease, the pain of osteopaths having to write their own blog as often they don't want to or don’t have enough time.
• The benefits of adding a blog to your clinic's website are huge. It really gets you and your work noticed, it helps to build your brand and it gives you a voice to connect with the community. The best way to grow your practice is for people to be able to come and look at your website, demonstrate that you’re helpful and provide a solution to their problem in a trustworthy manner.
• Blogs shouldn’t be harsh or salesy, it doesn’t fit with Google and your traffic will bounce. Blogs need to build trust and help you come across in a friendly and authentic way.
• A simple five-page website template design gets straight to the point and can be easily focused on the potential patient. You don’t need a massive website where the user can get lost, it needs to be relevant, serve what people are searching for and written in an easy to understand terminology that people can understand.

BEST MOMENTS
“Having the right voice is key to the people that you're trying to serve because when people are searching for a solution, they're searching for something on their own, in their own language”

“A website needs to be patient-focused and there must be a shop window into how that potential patient might come through the door.”

“A block page is great for displaying blogs and especially in osteopathy we often talk about therapeutic relationships and people.”

“What is your best business tip for? Showcase your expertise.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Diana Rowlands is an ex-Osteopath graduating from the British School of Osteopathy and is an expert blog writer.

CONTACT METHOD
Diana Rowlands: pennproof@gmail

In today’s episode of the Osteobizness podcast Gilly shares with you an easy to follow step-by-step marketing plan to help you attract more patients. Learn how to use social media to your advantage by building your brand, engaging with your community and educating your audience.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• People need to know you exist, they need to know who you are, they need to know where you are, they need to know how you help them and they need to like you.
• Be consistent and persistent with your marketing and aim for engagement because when people interact and remember your content they will feel emotion. 
• Your marketing needs to be educational and to inform your community about what you do. Make the complex simple and educate your audience about how your expertise can be the solution to their pain.
• Engaging posts will grow your following because social algorithms push posts that spark engagement.
• Sharing and showcasing examples of your work, client success stories and how you have helps people will help to show your value to your community. Customer testimonials will resonate with your audience and help to build your credibility and expand your client base. 

BEST MOMENTS
“Social media marketing is your best chance to attract more patients towards your practice”
“Make the complex, simple, teach us some things about the body and how we can look after ourselves.”
“Posting questions and polls on social media will spark engagement”

“Don't be afraid to ask for testimonials”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media