Osteobizness

Don’t compare yourself with others, don’t let self-doubt hold you back and do dare to be different. Join Gilly as she helps you overcome the ‘comparison monster’, why joining a community can help you to achieve your goals and how playing to your strengths can assist in growing your practice. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Isolation can breed self-doubt. When you’re running a business you need to make all of your own decisions and you can second guess yourself, overthink situations and make mistakes.

• Dare to be different, in order to be successful we need to play to our strengths and call on our convenience. As practice owners, it’s important to remind yourselves of your testimonials, join a local community and seek out a business coach it isn’t you or your skills at fault it’s often a lack of systems or marketing.

• Community is the remedy to feelings of isolation. In a community, practitioners are all striving to achieve the same goals, working collaboratively together and supporting each other to succeed. 

• When you’re feeling isolated your energy is low but when you’re part of a community and working together your energy is boosted, you feel gratitude and you will grow your practice and get more clients. 

BEST MOMENTS
“There’s no way of knowing if someone else is better than us so we need to play to our strengths”

“Dare to be different”

“Self-doubt is holding us back from achieving our full potential”

“Don’t be afraid to grow into who you are”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

In this episode of the Osteobizness podcast, Gilly interviews a special guest Vinod Mahtani. Together they discuss all things Osteopathy, how to improve your practice and the goals of the ground breaking new EdACHe project.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• We call ourselves osteopaths for progress in headaches and migraine. Some of us have done a further study into headaches and migraines. We've come from a variety of backgrounds, but the unifying force is pain and headaches themselves and wanting to improve the quality of care for headaches.
• Osteopaths for Progress in Headaches and Migraines (OPHM) is about improving the quality of care and knowledge osteopaths have around headaches. Phase one of the headache projects was finding out where we are now. Phase two is for developing the training course for osteopaths. Phase three is about testing this out and interpreting the data received. 
• There's an old guard of osteopaths and a new way of working which is a more evidence-based and informed way of working. But success is about combining the old and the new with personalised care for the patient.
• There's a lot of evidence to show that educating patients really helps reduce pain levels and anxiety around persistent pain and chronic headache conditions.
• Osteopathy has changed in practice from the philosophy of osteopathy to more evidence-based osteopathy.

BEST MOMENTS
“There been little support for people with headaches.”

“I actually found myself quite fearful of people coming in with headaches as there’s not really the tools to help solve them.”

“We were surviving and weathering the pandemic, it's been quite good for us as I've gotten to concentrate more on the research side of things and I’m trying to develop some training courses”

VALUABLE RESOURCES
To register to participate in the EdACHe project, contact Vinod here: [email protected]

To contact Gilly to discuss growing your clinic:

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

How many patients have found you in their hour of need but have been unable to get in touch due to outdated systems and communications? Don’t miss out on new patient bookings, discover how you can serve your clients at any time of the day, free up your precious time, create a world-class customer journey and generate more income on today’s episode of the Osteobizness podcast.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Patients don’t know when their pain will come and in the middle of the night, they need to be able to find you, the solution to their pain and discomfort. Many patients fear contacting an Osteopath out of hours when there’s only a contact number available. Online booking systems and automation must be put in place to combat this.
• We live in a technological revolution and times of incredible change. Too often businesses have outdated processes and are unable to serve their clients need through lack of available communication.
• Embracing systems and automation will enable you to serve new patients at any time of day, save time and create organised practice operations.
• By making your practise available and welcoming at anytime of the day you will create a worldclass customer journey, streamline your business and generate more income.
  
  

BEST MOMENTS
“In the middle of the night moment of pain, a patient may even think that they might die”

“Even if you’re busy, do not get complacent”

“Too often businesses in the 21st century are not thriving because they fear embracing technological changes”

“Now is the time to ensure your clients can communicate with you at any time of day”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

A successful business owner works on their practice and not in it. Join Gilly as she discusses how to grow and scale your practice by mastering time, money and energy. Discover how to use systems and automation to free up time, why you need to outsource tasks to save your energy and understand the mindset behind the value you offer and the prices you charge.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• There’s often a block to increasing profits in your own thinking, not in your actual reality. It’s the entrenched business beliefs and actions that may ensure that your practice fails and does not reach its full potential.

• Time and energy are the biggest factors affecting a clinic’s growth. Osteopaths often spend too much time and energy in appointments and self-managing that they’re exhausted. Osteopaths need to systemise operations and outsource tasks that take up time.
  
  
• Prices are often incorrectly set and are based on the competition. Practice prices should be set relative to the exchange in value you’re offering your patients. 

• A successful practice owner has mastered time, energy and money by working on their business and not in it. They put systems and automation in place to take care of the smaller tasks and take time out of their business to recharge. A successful practice knows its worth and knows the value of the service they provide.

BEST MOMENTS
“As business owners, you start out with nothing more than an idea. Generally, something you can be proud of, fulfils you and serves your community.”

“There’s an inability in clinics for Osteopaths to give up the smaller tasks that take up energy”

“How many patients do you need to see in order to break even?”

“A successful business owner workings on their business, not in it.”

“Setting your fees are often wrapped up in your own self-worth”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Professional, industry and community Osteopathy awards can provide your practice with great value. Gilly dives into the benefits of applying for awards, what it takes to win an Institute of Osteopathy award and how awards can be used as a powerful marketing tool to engage with your community and grow your clinic. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• There are a number of professional and industry awards that you can apply for to gain awareness. Community awards too are becoming more and more common as they can help to get your business noticed in the local area, generate free press and give your practice an advantage over the competition. 

• There’s often a reluctance to enter your clinic for awards as Osteopathy is a quiet profession, however, in order to grow you must promote yourself and your practice to get noticed. There’s often a fear of failure but you must overcome the fear in order to gain recognition.

• Even when your practice doesn’t win an award you can still use the commendation as a powerful marketing tool to establish trust with your community and highlight your specialisms.

• To apply for an institute of Osteopathy award you must identify your defining qualities as a practice, understand how you serve your local community and provide a compelling recommendation for an award.

BEST MOMENTS
“Osteopathy is a quiet profession and that’s often why Osteopaths struggle to grow their business”

“Awards can give your practice free publicity that would otherwise be costly”

“Every year I sponsor an award at the Institute of Osteopathy awards”
“Business awards are valuable to growing your practice”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Where are the bottlenecks in your practice? What areas can you improve? Every business needs to move with the times in order to succeed and grow. In this episode of the Osteobizness podcast, discover how to stop fear from getting in your way, why you need to embrace change, systems and automation and what having an open mind can mean when taking your clinic to the next level.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• What got you here, won’t get you there. The work that you’ve done to build your practice and current patient numbers, won’t take you to the next level you’re looking to grow to. You need to make changes in your business and not be fearful of the impact they might make. 
• Changes bring about feelings of fear and anxiety and you may wonder how your patients will react to any changes in pricing, operation or practice. Fear breeds isolation and as an Osteopath, you can be left feeling alone, not knowing how to grow your practice and scared of making any changes.
• Mindset is essential to how we operate our businesses. By putting systems, marketing, pricing tiers and a structure in place you will be able to free up time in your personal and business life with your clinic running smoothly in the background.
• Have an open mind to growing your practice and overcoming the fear and resistance of change will enable you to systemise your business and take your clinic to the next level.

BEST MOMENTS
“Change is always a risk, but what if it goes right. What if the changes you made were the very thing that enabled you to grow”

“Where the issues are in your business that means you’re unable to grow?”

“When you have systems in place and patients are able to book themselves in you don’t need to be spending hours on communication backwards and forwards with clients.”

“Every business needs to move with the times otherwise you will stagnate and ultimately perish”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Marketing your practice is about getting your prospects to know, like and trust you, your practice and what you do.

Join another insightful episode of the Osteobizness podcast as your host, Gilly Woodhouse explains the value in consistent and persistent marketing to educate and inform your audience, why it’s vital that you’re true and authentic and how you too can grow your practice.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• The biggest reason for social media marketing is to build your presence in your community and build the know, like and trust that people have for you.
• Marketing your practice begins by letting more people see through your door. Educating and informing your community is vital because If people don’t know what you do, they will never book to see you.
• You have to let people know who you are, know what you do, know you can help them and know what you stand for.
• It’s vital that you confidently show your true and authentic personality so that you will successfully attract the patients that will get the most out of your practice. Potential patients must know that you can be trusted to delivery the highest level of care to them.

BEST MOMENTS
“Many people will pass your practice and still have no clue about what you do.”

“It’s important to get people to like you and what you do. If they do not know, like and trust you, they are unlikely to book”

“You can establish trust by getting testimonials on your website”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

How do you fill your practice with the perfect patients? Well, It all comes down to marketing, educating and informing the local community about who you are and what you do. Tune in to another episode of the Osteobizness podcast as your host, Gilly Woodhouse bring you tips on social media marketing, how to focus on your specialisms and why understand your patients pain points is essential to success.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• There’s a lack of information and understanding that leads patients to be unsure about trying osteopathy. Educating your local community is vital to the success of your practice. Potential patients must understand the value of the help osteopathy can provide.
• Targeted marketing is like an archer aiming for the bullseye with precise accuracy and with robust social media marketing you can target your ideal client and grow your practice with more of your perfect patients.
• Focus on your chosen specialism as an osteopath, it’s here where you can really make a name for yourself and master your niche which will lead to referrals, testimonials and increased word of mouth.
• Listen to your patients and understand the pains of why they need treatment. Here lies your social media marketing messages, you can use these pain points to connect with your ideal clients and drive them towards your practice.
  
  

BEST MOMENTS
“Marketing is educating and informing the local community about who you are and what you do, with the aim of bringing patients towards your practice.”

“Education is key in the UK as there is a huge reliance on NHS treatment”

“Spray and pray marketing is too vague, general and it is not at all targeted.

“By focusing on your ideal client you will find that you attract more of that client base.”

“95% of my clients are osteopaths but that doesn’t mean I cannot help other professions, it means I’ve established a strong presence in my niche”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

What would increasing your fees mean to your bottom line? Would it mean that you don’t have to work so hard but you take home a higher income? Tune in to uncover the power of positive pricing in your practice. Learn how to correctly price the incredibly value you provide your clients, why you shouldn’t be afraid to increase your prices and how you with supreme service and proven results you get more clients.

KEY TAKEAWAYS 

• How many of your patients will have been round the hamster wheel of health care so what happens when they visit your practice? Can you offer them joined up care, a considered diagnosis and a treatment plan?

• The assumption with pricing is that a patient won’t pay for effective health care and that increasing prices will drive away clients. However, with supreme service and proven results you will be able to safely increase your prices and reduce your hours as your revenue per client will increase dramatically. 

• Your pricing model should not be based on your selfworth or the pricing of other practices in your area it should represent the incredible service and value that you provide your patients. 

BEST MOMENTS

“My secret weapon to success was actually not being an osteopath but being passionate about the work practitioners do.”

“I used to charge £27 per month for the Osteobiz club with training and a monthly call and the value was immense but the club was probably seen a bit cheap because of the price.

“A patient must value the service that an osteopath practice provides.”

“Sometimes our selfworth gets wrapped up in what we believe we can charge”

“It some areas osteopaths are afraid to raise their prices to represent the service they provide”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Is it possible to start a successful practice directly after graduating? Today, Gilly shares Jennifiers story of finding, systemising, marketing and launching a practice as a new graduate. Listen in and learn how easy it can be to start your own practice will regular new patients when you know the steps to success. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Social media can help you organically reach your ideal target audience for free. All you need to do is be natural, consistent and relatable and your content will resonate with potential patients.
  
  
• It’s important to have a website, online booking and the necessary systems in place when launching a new practice. The right systems will create an easy customer journey for new patients. 

BEST MOMENTS 

“It’s a scary thought starting out in practice as a new graduate”

“People won’t mind travelling a little further for an appointment if it’s a destination”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
[email protected]
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skill gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media